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Mental Training
Mental Training and Endurance Performance

Three weeks of mental training among untrained exercisers improved endurance exercise performance by 10% over those that did not receive mental training, as reported in the European Journal of Applied Physiology.

heart art
American Heart Month

February is American Heart Month, which gives you a great reason to engage both clients and staff on a number of cardiovascular health topics. Why not consider the following?  Did…

Judy after 100th half-marathon
Small-Group Training Can Be Transformative 

Resumed focus on small-group models is also a reflection of the challenging economic times we are living in. Small-group training exploded by necessity back in 2008 as we all had to rethink our business models amid recession. It’s more efficient and lucrative for you to train small groups, and it’s more affordable (and inspirational) for your clients to band together for purchasing power. We’re all feeling the bite of inflation, and many are still recovering from pandemic losses. Take a page from Judy’s book and rethink what’s not working for you and how an updated small-group model could help your business in multiple ways. 

Corrective Ex and Pumpkin Spice?

Pain is a common theme among a high percentage of clients and it often prevents them from reaching their goals. Fitness professionals know that corrective exercise is one strategy to help clients retain vibrant movement health and navigate life pain-free. As people aspire to return to their former levels of functional freedom, IDEA and its members stand ready to help them release restrictions and move with ease.

Man with lean body mass
Keep the Lean Body Mass

Researchers found that higher volumes of resistance training with lower loads were better for female athletes for preserving lean body mass.

Trainer teaching strength training for youth
Strength Training for Youth

If you train kids, are you including youth strength training? Researchers share evidence-based benefits of training as early as age 5–7.

Woman performing Pilates training on a reformer.
Pilates Training Is a Game-Changer

Strong evidence shows that Pilates training is an effective conditioning method for healthy individuals, particularly those wanting to increase core stability. Furthermore, Pilates can be a game-changer for athletes. Benefits…