To be “well” means seeking a state of physical, mental, and social well-being. Wellness is a lifelong effort, and fitness is a part of the quest. There are multiple dimensions of wellness—including physical, emotional, intellectual, spiritual, environmental, social, and occupational. It turns out that when you work out, you’re not only boosting your physical wellness but other dimensions as well. As part of the Mindbody Wellness Index, we asked more than 20,000 Americans from 50 major U.S. cities about their fitness habits. We learned which cities are most dedicated to fitness, how often they’re getting their sweat on, and what forms of exercise they want to try next.Read More
Until a couple of years ago I was still attacking my workouts with the same intensity I did when I was a young competitor with lofty goals and dreams of athletic greatness. Eventually, I found myself dreading sessions and feeling burned out. There was no point in hating my workouts, I decided, and I vowed to let go of the negativity. Though I still craved movement, I was doing it for the wrong reasons—or I really didn’t have a good reason—and it was affecting the outcome of my hours in the gym.Read More
Like many instructors, you may feel as though you’re expected to do it all and be all things to all people. However, you also need to ensure that you are sustaining your own physical and mental health. How do you keep your standards high and your teaching schedule full while also remaining healthy and injury-free? Read on to find out how three avid veteran instructors achieve balance. Their experiences and advice model best self-care practices for a long and successful career.Read More
Michael Taylor Member Since 2010 :: Los Angeles “I am a Jedi,” says Michael Taylor, with a smile. And once you know him, the idea isn’t at all far-fetched. Taylor harnesses the power of a positive attitude to help his clients succeed. Through his personal training business, he has “the opportunity to help people get…Read More
If you use wearables with clients, consider adding competitive challenges to improve results. University of Pennsylvania and Deloitte Consulting LLP researchers found that simply giving wearables to people in the workplace did not increase physical activity; the key was to add fun and competition.Read More
Indoor cyclists who wore virtual-reality headsets experienced less leg-muscle pain during brief, high-intensity intervals than cyclists who wore headsets showing static images, according to a study published in Medicine & Science in Sports & Exercise (2019; 51 , 2088–97).Read More
What activities or equipment-based program trends are you seeing in the new year? Are you boosting promotion of any particular programs like high-intensity interval training, indoor cycling, yoga or barre? Or are you offering shorter class times or opportunities for virtual training? Please share your success stories.Read More
Irritable bowel syndrom affects about 10%–15% of the population worldwide, and up to 70% of athletes go through some sort of gastrointestinal disturbance. What fitness professionals can do is educate ourselves about the condition and learn how a low-FODMAP diet can play a role in managing IBS symptoms.Read More
Fitness professionals know that resistance exercises are pivotal for maintaining and increasing muscle strength and mass as well as thwarting the negative effects of a sedentary lifestyle, particularly as we age. The National Strength and Conditioning Association recently addressed these issues in the organization’s first position stand on resistance training for older adults (ages 65 and older).Read More
Review the anatomy and function of the glenohumeral and scapulothoracic joints and learn basic, low-risk exercises that are designed to improve rotator cuff strength, shoulder mobility and scapulohumeral rhythm.Read More
Are happiness exercises part of your training program design? Does that question seem odd? As you embark on a new year of helping clients work toward their fitness resolutions, this is the perfect time to pause and consider how you can use every tool at your disposal to make sure people succeed. Your toolbox includes harnessing the power of positivity to promote physical activity.Read More
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.Read More
As the health and fitness industry continues to evolve and grow, staff diversity and inclusion efforts are becoming increasingly important. The U.S. Equal Employment Opportunity Commission mandates that job applicants and employees cannot be discriminated against “because of their race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, age (40 or older), disability or genetic information” (EEOC n.d.). However, making a conscious effort to diversify goes above and beyond following the law.
Discover what diversity means and what you should consider as you put together a diverse staff.Read More
You know the work it takes to get a new customer in the door. You’re spending money on marketing, time making sure your website listings are right, and energy on promotions and intro offers to get the word out. It’s not easy. But remember—it costs less to keep an existing client than it does to acquire a new one. Getting them to return again and again will help you keep your lights on and your business bustling! With that in mind, let’s look at three actions you can take to retain your clients.Read More
Text messages are a vital part of any good marketing strategy. Studies show us that 98% of marketing-related texts are opened—83% of those are opened within 5 minutes of being received. Those open rates far outpace even the cleverest email subject line, so texting should definitely be in your marketing toolkit. Text message marketing is a great way to retain customers by letting them know about promotions, discounts, and special events in the way they clearly like being reached. With that in mind, let’s look at some things to keep in mind when you’re crafting a text to send to clients.Read More
After following-up his groundbreaking Johnny G Spinning bike and workout with two more innovations, the upper-body Krankcycle and the all-body In-Trinity Board, Johnny G. has now come back to his cycling roots in a big way: with a radical, high-tech bike and program: Meet the Johnny G. Spirit Bike and the Johnny G. Method—and the journey of fitness and mindfulness that exemplifies The Ride of Truth.Read More
IDEA Fitness Journal