Irritable bowel syndrom affects about 10%–15% of the population worldwide, and up to 70% of athletes go through some sort of gastrointestinal disturbance. What fitness professionals can do is educate ourselves about the condition and learn how a low-FODMAP diet can play a role in managing IBS symptoms.Read More
Fitness professionals know that resistance exercises are pivotal for maintaining and increasing muscle strength and mass as well as thwarting the negative effects of a sedentary lifestyle, particularly as we age. The National Strength and Conditioning Association recently addressed these issues in the organization’s first position stand on resistance training for older adults (ages 65 and older).Read More
Review the anatomy and function of the glenohumeral and scapulothoracic joints and learn basic, low-risk exercises that are designed to improve rotator cuff strength, shoulder mobility and scapulohumeral rhythm.Read More
Are happiness exercises part of your training program design? Does that question seem odd? As you embark on a new year of helping clients work toward their fitness resolutions, this is the perfect time to pause and consider how you can use every tool at your disposal to make sure people succeed. Your toolbox includes harnessing the power of positivity to promote physical activity.Read More
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.Read More
As the health and fitness industry continues to evolve and grow, staff diversity and inclusion efforts are becoming increasingly important. The U.S. Equal Employment Opportunity Commission mandates that job applicants and employees cannot be discriminated against “because of their race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, age (40 or older), disability or genetic information” (EEOC n.d.). However, making a conscious effort to diversify goes above and beyond following the law.
Discover what diversity means and what you should consider as you put together a diverse staff.Read More
You know the work it takes to get a new customer in the door. You’re spending money on marketing, time making sure your website listings are right, and energy on promotions and intro offers to get the word out. It’s not easy. But remember—it costs less to keep an existing client than it does to acquire a new one. Getting them to return again and again will help you keep your lights on and your business bustling! With that in mind, let’s look at three actions you can take to retain your clients.Read More
Text messages are a vital part of any good marketing strategy. Studies show us that 98% of marketing-related texts are opened—83% of those are opened within 5 minutes of being received. Those open rates far outpace even the cleverest email subject line, so texting should definitely be in your marketing toolkit. Text message marketing is a great way to retain customers by letting them know about promotions, discounts, and special events in the way they clearly like being reached. With that in mind, let’s look at some things to keep in mind when you’re crafting a text to send to clients.Read More
After following-up his groundbreaking Johnny G Spinning bike and workout with two more innovations, the upper-body Krankcycle and the all-body In-Trinity Board, Johnny G. has now come back to his cycling roots in a big way: with a radical, high-tech bike and program: Meet the Johnny G. Spirit Bike and the Johnny G. Method—and the journey of fitness and mindfulness that exemplifies The Ride of Truth.Read More
Picture yourself training clients or leading a class on a white sandy beach, poolside or in a gazebo overlooking sparkling blue waters. As a certified fitness instructor who travels to teach at a vacation destination, you will get all the benefits of a luxury holiday while inspiring and showcasing your expertise to new clientele. Here are 10 benefits to going beyond your club or studio and exploring opportunities that could lead you to some of the most coveted locations around the world:Read More
Instagram’s billion active monthly users and 500 million active weekly users demand your attention. If you’re doing any marketing for your gym or fitness studio, it’s a platform you can’t afford to ignore.
But, being strong on the 'gram doesn’t have to dominate your time.Read More
What has changed with customer service in the last decade, and certainly in the last five years? The intersection of customer service and technology. Nowadays, clients interact more with devices, apps and platforms than they do with a live person. In many instances, these online interactions make for rapid, efficient service.Read More
Has your program director been hinting that your participation numbers are down? It can be frustrating and challenging to keep your regular participants engaged while trying to recruit new fans. If you’re like a lot of instructors, you’ve probably gone from not having anyone to teach to maybe even having to turn people away due to lack of space! There are many things you can do to keep the participants you have, capture new ones and keep people exercising with you, year after year.Read More
Muscle cramps can stop athletes in their tracks. Although they usually self-extinguish within seconds or minutes, the abrupt, harsh, involuntary muscle contractions can cause mild-to-severe agony and immobility, often accompanied by knotting of the affected muscle (Minetto et al. 2013). And cramps are common; 50%–60% of healthy people suffer muscle cramps during exercise, sleep or pregnancy or after vigorous physical exertion (Giuriato et al. 2018).Read More
Do you want healthier knees for your clients (and yourself)? Start from the ground up with IDEA’s latest free course (that’s right, free)! Learn how to program sessions that use the feet to get better results all the way up the kinetic chain and better understand the influence the feet have on knee health.Read More
As the control center for the body’s nervous system, the brain participates in every human function. From sensing to controlling motor skills, its vital role in movement means this cognitive powerhouse is—literally—the brains behind your work as a fitness professional.
There are three main components that make up your mind:Read More
It was little surprise to anyone when, asked to pick her “favorite punctuation mark” for a photo shoot of the IDEA editors, Judy Minich picked the exclamation point. She approaches every situation with the thought that she can spice it up with an extra dash of excitement.Read More
Older adults are more susceptible to deficits in cardiovascular fitness, muscle mass, strength and power, which may ultimately lead to losses in physical function. The following chair-based format focuses on improving outcomes for older participants, especially those who may need the support of a chair during exercise. Ready, Set, Sit! offers the variety of three 15-minute training segments (cardiovascular, high intensity and strength/power), while targeting important components that boost overall function.Read More
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