Business
Thriving in a Hybrid Fitness Market
To succeed in the digital fitness paradigm, coaches need to craft digital fitness experiences by leveraging streaming platforms and artificial intelligence.
California Fit Pros: Take Action Today to Get Facilities Open Statewide
Please get involved in the 350 Day Social Media Campaign to urge elected leaders to open fitness facilities in California with proper COVID-19 protocols.
5 Ways Fitness Businesses Have Created Revenue in Pandemic Times
These inspiring strategies can help fitness businesses expand their reach and create revenue streams during the pandemic.
Top Tech Strategies for Fitness Business Success, Part One
Learn how to best weave online or virtual technology into your business plan to rebuild your fitness business in a digital-first world.
Bipartisan Efforts to Support Health and Fitness Facilities
The Health & Fitness Recovery Act of 2020 reflects efforts to provide financial relief to health and fitness businesses hurt by the pandemic.
21 Best Practices to Help You Survive the New Normal
These 21 actionable tips can serve as inspiration for you to rebuild your fitness business during the pandemic better than it was in the “old” normal.
January 2021 Question of the Month: Social Media Strategies?
Are you, or is your facility, using any specific social media strategy to motivate existing members, to attract new followers, or to achieve other goals?
Diversity, Equity and Inclusion in Fitness: What’s Your Strategy?
To truly diversify, create inclusion, and ensure equity for team members and customers, it’s critical to create a culture that exhibits these traits.
Low-Budget Marketing Strategies
Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.
Boutique Studio Secrets for Big-Box Success
This moment in time is a great opportunity to reinvent your business model, and one good place to look for inspiration is the boutique fitness niche.
Coaches Need Coaches, Too
During stressful times like the pandemic, it’s important to make time not only for personal self-care but also for professional development.
Question of the Month: Expanding Your Fitness Services in 2020?
In what way, if any, have you expanded your fitness services in 2020?
Crisis Leadership: Success Strategies for Today—and Tomorrow
These accounts are offered for inspiration as you reassess, re-envisage and execute your own new-and-improved business model in the fitness industry.
Leading a Team in a Hybrid Fitness World
As a fitness leader, it’s essential to look at how you’ll coach, engage and develop your team as we emerge from stay-at-home orders.
Three-Step Sales Success
Understand the different styles of selling (deceptive, simplification and experiential), follow the three steps presented here, and you will succeed.
Inspiring Greatness at IDEA® World Virtual 2020
For the first time in 38 years, the global fitness community that is the IDEA® World Convention was not able to meet in person. Despite that, the crackling energy and essential rite of gathering to share ideas and buoy each other breathed fresh air into the 8,000 attendees, sponsors and presenters who attended via the ether on August 21–22.
Boot Camp Training to the Rescue
This article will explore strategies to utilize boot camp style programming to increase and sustain your business and your client base.
IDEA World 2020 Fitness Awards
The IDEA World Fitness Award recipients and finalists each have a tale to tell. Here, all the honorees share their journeys, strategies and triumphs.
5 Reasons to Continue Your Fitness Education From Home
Mastery doesn’t happen overnight, and the process is never finished. Why not take time to gain a competitive edge? Here are 5 reasons to take action now.
Authentic Leadership in a Changing Industry
What does strong management look like during such an unprecedented time, and how do you leverage authenticity while also contributing to future success?
