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Business Practices to Survive the new normal

21 Best Practices to Help You Survive the New Normal

These 21 actionable tips can serve as inspiration for you to rebuild your fitness business during the pandemic better than it was in the “old” normal.

January 2021 Question of the Month: Social Media Strategies?

Are you, or is your facility, using any specific social media strategy to motivate existing members, to attract new followers, or to achieve other goals?

Diversity and inclusion in your business

Diversity, Equity and Inclusion in Fitness: What’s Your Strategy?

To truly diversify, create inclusion, and ensure equity for team members and customers, it’s critical to create a culture that exhibits these traits.

Low-Budget Marketing Strategies

Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.

Boutique Studio Secrets for Big-Box Success

This moment in time is a great opportunity to reinvent your business model, and one good place to look for inspiration is the boutique fitness niche.

Coaches Need Coaches, Too

During stressful times like the pandemic, it’s important to make time not only for personal self-care but also for professional development.

Question of the Month: Expanding Your Fitness Services in 2020?

In what way, if any, have you expanded your fitness services in 2020?

Crisis Leadership: Success Strategies for Today—and Tomorrow

These accounts are offered for inspiration as you reassess, re-envisage and execute your own new-and-improved business model in the fitness industry.

Leading a Team in a Hybrid Fitness World

As a fitness leader, it’s essential to look at how you’ll coach, engage and develop your team as we emerge from stay-at-home orders.

Upgrade Your Virtual Communication

Clear and organized communication is the foundation of great leadership. Let’s explore how to roll out a successful virtual communication strategy.

Three-Step Sales Success

Understand the different styles of selling (deceptive, simplification and experiential), follow the three steps presented here, and you will succeed.

Inspiring Greatness at IDEA® World Virtual 2020

For the first time in 38 years, the global fitness community that is the IDEA® World Convention was not able to meet in person. Despite that, the crackling energy and essential rite of gathering to share ideas and buoy each other breathed fresh air into the 8,000 attendees, sponsors and presenters who attended via the ether on August 21–22.