Business professionals are always talking about the importance of networking to grow your business. This marketing tactic is especially critical in the personal training industry. Since this business is a face-to-face, service-oriented one, the most effective marketing initiatives will always be face-to-face encounters.Read More
The most obvious benefit of a newsletter is its marketing power: You can gain exposure by using it to promote your training services, advertise special events and sales, lead clients to your Web site and sell products. A carefully crafted newsletter also plays a key role in building solid relationships with clients.Read More
We work hard as personal trainers. Many of us invest a great deal of not only our time but also our hard-earned money in our chosen profession; expenses such as certifications, uniforms, CPR training, continuing education credits, business cards and fitness equipment really add up. The good news is that a significant portion
of the costs of doing business can be itemized as deductions. The bad news is that, because personal training is still a young profession, the Internal Revenue Service (IRS) doesn’t always readily understand our deductions.
Aging is something that happens to all of us, whether we want it to or not. It brings with it life’s experiences and challenges. One such challenge, a decline in functional abilities, is due in large part to a decreased fitness level. Thanks to a mound of scientific evidence that would make believers of even the most skeptical among us, we now know that most of this decline can be prevented, reversed or delayed through exercise.Read More
Personal training is a popular activity because it helps clients achieve their goals. Although a new membership package may include several personal training sessions, over time the client pays extra for personal training. Often, businesses split the fee with the trainer.Read More
Since the mid-1990s, the fitness industry has been readying itself for a rising tide of older adults. Fitness professionals have grown with this nich market, trying to anticipate its needs and learning on a daily basis which direction to take. While we don’t have all the answers to what the best modifications are, what the proper marketing plan is or whatever even whether to call these clients “seniors” or “older adults” (or both), we do know there is a need for specialized fitness services.Read More
Q:A:Burnout: Old topic for many instructors, but new to me! What can I do to overcome the burned-out feeling I’ve had lately when teaching? I can’t afford to take a break from instructing fitness classes. Plus, my club is facing a real instructor shortage right now. So, what else can I do to get out of my blah rut and be excited again about my classes?Read More
The quantity of media reports on nutrition and weight management seems only to increase every year. Research in nutrition, as in most sciences, is leaping at such a rate that while the body of knowledge is expanding, the interrelations being uncovered are not always fully understood.Read More
How well are you positioned to market your facility to the first wave of baby boomers, 17 million of whom will turn 50 over the next 4 years? A research brief published by FIND/SVP, a knowledge services company that provides research and consulting on such matters, says that many marketers will miss the target because they don’t fully understand the “new set of values and self-images that will affect how [boomers] act and spend.” The brief sorts out the demographic and financial data for this group, which FIND/SVP projects to become a $1 trillion market by 2005.Read More
Q:My director knows our studio microphone is broken and agrees we need to fix it right away. She says she has requested a repair. Yet 3 weeks have elapsed, and nothing
has been resolved. Meanwhile, my voice
is shot. If I refuse to teach until the mike is repaired, I will be considered a problem instructor. But if I continue to teach without a mike, my voice will suffer even more. What should I do?
Arrgghh! Evaluation time again! I find the whole process of having my teaching performance evaluated so nerve-wracking and artificial. I worry beforehand about doing well; then I feel my evaluator cannot get a true picture of my long-term relationship with each class; and lastly, not much ever happens as a result of my evaluation. Any suggestions or subtle words of wisdom I can give to my director to make our time spent on evaluations more worthwhile? Do any instructors have successful experiences with performance evaluations they can share with me?Read More
Thank you for the February 2001 Problem Solver column, “Dealing With Fellow Instructors’ Eating or Exercise Disorders.” Recently a colleague of mine encountered this situation with a member of her facility. With regard to getting involved, our staff is concerned about the legal implications, including possible claims of discrimination and privacy violation. What are the legal guidelines for approaching a member (especially at the request of other members) when it is clear that the member’s health is in danger?Read More
Every facility follows a business model, which impacts all costs,
including salary levels. When looking at these figures, keep in mind how costs are associated with revenue. For example, it is simpler to
associate the cost of a personal trainer with the revenue of a session fee than it is to associate the cost of a fitness instructor with the revenue of a membership fee, which allows access to an entire facility. These cost-revenue associations may impact compensation.
Did you know that innumerable teaching opportunities exist beyond the conventional health club setting, which caters mostly to the already fit? The truth is that moneymaking options for group fitness leaders are plentiful—if you are motivated to move beyond the comfortable limits of traditional facilities and if you widen your clientele to encompass those who are less fit.Read More
Average hours worked and compensation for the industry were reported in the January 2001 issue of IDEA Health & Fitness Source. These charts break down those results into regions. When looking at the numbers, consider that the region includes big cities and suburban areas, as well as small towns.Read More
IDEA Fitness Journal