Business
How to Name Your Group Fitness Class
A group fitness class title is a calling card; it attracts participants by previewing or hinting at the class experience.
Upgrade Your Career With Personalized Fitness
The wellness landscape is shifting, and people are looking for an opportunity to make changes. The answer may lie in personalized fitness.
Tech Strategies for Fitness Business Success, Part Two
As our industry shifts, an essential conversation is technology—in particular, how to create a full-scale experience for clients of your fitness business.
Fitness Careers: United We Thrive
Fitness professionals will come together to exchange best practices and discoveries in their fitness careers at 2021 IDEA World Virtual, July 9–11.
Increased Loan Limits for COVID-19 Business Relief
Small business owners will soon be able to borrow more COVID-19 business relief money through the Economic Injury Disaster Loan (EIDL) program.
Expand Your Skillset With Pilates and Mind-Body Movement
Pilates and mind-body movement to keep your clients engaged, motivated and eager to keep moving with you in-person and virtually.
Gen Z Values Sustainability
When marketing to young adults, consider brand values. Gen Z and millennials care about sustainability and social impact, according to a survey.
CDC Reports Show COVID-19 Protocols Effective for Fitness Facilities
CDC reports show efficacy of safety practices in the fitness industry and provide recommendations to ensure COVID-19 safety in fitness facilities.
Thriving in a Hybrid Fitness Market
To succeed in the digital fitness paradigm, coaches need to craft digital fitness experiences by leveraging streaming platforms and artificial intelligence.
California Fit Pros: Take Action Today to Get Facilities Open Statewide
Please get involved in the 350 Day Social Media Campaign to urge elected leaders to open fitness facilities in California with proper COVID-19 protocols.
5 Ways Fitness Businesses Have Created Revenue in Pandemic Times
These inspiring strategies can help fitness businesses expand their reach and create revenue streams during the pandemic.
Virtual Team Meetings That Inspire and Motivate
Improve your fitness business with these strategies for motivating and inspiring your staff through virtual team meetings.
Top Tech Strategies for Fitness Business Success, Part One
Learn how to best weave online or virtual technology into your business plan to rebuild your fitness business in a digital-first world.
Bipartisan Efforts to Support Health and Fitness Facilities
The Health & Fitness Recovery Act of 2020 reflects efforts to provide financial relief to health and fitness businesses hurt by the pandemic.
21 Best Practices to Help You Survive the New Normal
These 21 actionable tips can serve as inspiration for you to rebuild your fitness business during the pandemic better than it was in the “old” normal.
January 2021 Question of the Month: Social Media Strategies?
Are you, or is your facility, using any specific social media strategy to motivate existing members, to attract new followers, or to achieve other goals?
Diversity, Equity and Inclusion in Fitness: What’s Your Strategy?
To truly diversify, create inclusion, and ensure equity for team members and customers, it’s critical to create a culture that exhibits these traits.
Low-Budget Marketing Strategies
Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.
Boutique Studio Secrets for Big-Box Success
This moment in time is a great opportunity to reinvent your business model, and one good place to look for inspiration is the boutique fitness niche.
Coaches Need Coaches, Too
During stressful times like the pandemic, it’s important to make time not only for personal self-care but also for professional development.