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Exercises for lower-back pain
Exercise Intensity, Recovery and Cardiovascular Risk

Exercise is widely recognized as a cornerstone of cardiovascular health, yet conversations about how exercise intensity influences cardiovascular risk often become polarized. High-intensity training is alternately framed as either the…

Older woman with dumbbells using muscle strengthening for longevity
Longevity as a Business Narrative

Longevity and healthspan are growing themes in industry forecasts, reflecting interest in long-term capability rather than short-term results. This narrative supports programming that emphasizes function, mobility, resilience, and aging well….

Older woman doing exercise for osteoporosis
Resistance Training Research Shifts

Strength and resistance training continue to gain traction, not just for performance but as foundational for metabolic health, functional capacity, and longevity. Positioning resistance work as a core component of…

Strength balance and fall risk
Strength, Balance and Fall Risk

Falls are often framed as an inevitable consequence of aging. In reality, fall risk reflects a convergence of modifiable and non-modifiable factors, many of which sit squarely within the influence…

Heart Health in the Real World

Cardiovascular health is often discussed as though it lives entirely inside the gym. Heart rate targets, aerobic zones and weekly volume recommendations are frequently positioned as the primary levers through…

Anxiety and exercise
Anxiety, Emotional Regulation and Exercise

Physical activity is often discussed as a tool for stress relief, mood enhancement, and mental well-being. In popular narratives, exercise is sometimes framed as a direct antidote to anxiety, with…

Fitness and Mental Health Integration

Fitness is increasingly integrated with mental well-being, reflecting consumer interest in holistic health rather than physical outcomes alone. Industry surveys show rising demand for programming that acknowledges stress, mood, and…

Personal trainer rebuilding fitness business
Fitness Programming That Adapts to Real Life

Consistency is often treated as a client trait; something people either have or lack. In practice, consistency is far more influenced by how training experiences are designed than by motivation…

Group of people walking outdoors to show how nature walks reduce stress
Interval Walking Goes Viral

The recent viral interest in Japanese interval walking reflects growing appetite for simple, structured approaches that balance challenge with accessibility. The trend aligns with broader industry movement toward formats that…

Group of people doing HIIT in a gym
Long-Term HIIT Adherence Remains Mixed

While HIIT performs well in structured research settings, long-term adherence outside the lab remains inconsistent. Recent systematic reviews suggest that more moderate, repeatable approaches may better support sustained participation, adding…

Older woman exercising for weight maintenance
Movement Confidence Linked to Guideline Adherence

Research on physical literacy continues to strengthen the case for confidence as a predictor of participation. Studies show that individuals who feel competent and capable are more likely to meet…

Fitness classes for the masses
Consistency Gains Ground Over Intensity Messaging

Across industry commentary, consistency is increasingly positioned as the primary driver of results. This perspective aligns with the growing emphasis on repeatability over spectacle, as more voices highlight habit formation…

Focal Strategy for Weightlifting
Rethinking Exercise Adherence Models

Behavioral scientists are increasingly questioning traditional models of exercise adherence. Building on the notion that education and understanding matter more than reminders, new critiques suggest that clarity, relevance, and perceived…

HIIT and older adults
HIIT’s Role in Aging – Benefits and Boundaries

While high-intensity training remains effective, new research adds nuance to how and when it is best applied. A recent review comparing HIIT and continuous aerobic training in older adults highlights…

Trainer using motivational interviewing with client to evoke intrinsic motivation
Designing for Adherence, Not Motivation

Echoing the idea that adherence is shaped by systems rather than willpower, recent research is using machine learning to better understand why people stick with exercise routines. By examining lifestyle…

Reflective Practices That Strengthen Professional Growth

Fitness professionals spend their days empowering others – guiding clients through challenges, celebrating their wins, teaching new skills, and helping them become stronger and more confident. But while trainers excel…

Older man strength training for longevity
Question of the Month

How are you integrating the popular interest in longevity with your marketing and education about the benefits of fitness training? And, are you highlighting the specific advantages of training with…

Boost Mood with Resistance Training

Study shows reduced feelings of depression after even one training bout. Fitness pros are familiar with the mood lifting benefits of aerobic training. New research shows that a single session…

Older woman doing exercise for osteoporosis
The New Science of Women’s Physiology

Why Women’s Physiology Research Is Entering a New Era For much of modern exercise science history, women’s physiology was treated as an unknown variable. Something too complex, too inconsistent, or…