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Group Fitness
Exercise Boosts Memory Immediately After Training
University of Maryland researchers found that healthy adults ages 55–85 did better on a memory task just after a moderate exercise session than they did after resting. Measurements of brain activity showed significantly more activation in memory-related areas of the brain immediately following physical activity.
Rethinking Training to Exhaustion
It’s common for athletes, musicians and other professionals to train repetitively to fatigue in seeking to improve their performance. When it comes to mastering a motor skill, however, new research shows that intensive repetition to the that subjects who had trained to fatigue experienced detrimental changes in motor skill learning, but not in performance of mentally demanding tasks.
Exercise and Jet Lag
Maybe you’re familiar with using bright-light exposure to shift your body clock so you can overcome jet lag more quickly. But what about exercising to achieve the same goal? Researchers at Arizona State University and the University of California, San Diego, found that exercising at 7 a.m. or between 1 p.m. and 4 p.m. was effective for advancing the body clock, whereas training between 7 p.m. and 10 p.m. worked to delay the clock. “Delays or advances would be desired . . .
Healthy Lifestyle and Dementia
A healthy lifestyle that includes regular physical activity, a healthy diet, moderate alcohol consumption and no smoking can significantly reduce the risk of developing dementia, even for people with genetic risk factors.
High-Cadence Cycling and Recreational Cyclists
A recent study supports indoor cycling instructors who urge students not to pedal at a cadence above 90 revolutions per minute. Researchers found that at 90 rpm and beyond, pedal forces exerted by recreational cyclists decreased, heart rate increased by 15%, and exercise efficiency and skeletal muscle oxygenation declined.
The study appeared in the International Journal of Sports Medicine (2019; 40 [5], 305–11).
Muscular Strength and Mental Well-Being
In a study of midlife women in Singapore, weak upper- and lower-body strength was associated with depression and anxiety. Researchers analyzed data from 1,159 healthy women ages 45–69 for physical activity, physical performance, lifestyle choices, reproductive health, sociodemographic characteristics, and depression and anxiety symptoms. Weak handgrip strength and poor lower-body strength were associated with elevated symptoms of depression and/or anxiety. Fifteen percent of participants reported depression and/or anxiety.
High-Volume, High-Intensity Exercise Is Safe for Men
No need for concern about increased death risk from heart disease among experienced middle-aged exercisers who engage in high-intensity activity, at least if they’re male. Findings from a 10-year study of 21,758 generally healthy, very active men—like marathon runners, cyclists and swimmers—showed that even for those with higher coronary-artery calcium levels, athletic pursuits did not elevate risk of death.
Complex Training: Pairing for Power
If you work with athletes, you’ve likely run into the challenge of how to incorporate power components into their already-packed training schedules. Whether you’re working with a clutch outfielder, a center or a lineman, your client’s athletic skills need refinement, and power is one aspect that requires attention. Trainers typically program resistance training to develop strength and plyometric drills to improve speed.
A Case for Breakfast Before a Workout
Should you eat breakfast before a workout? A new study has confirmed that eating breakfast makes a difference.
Training Techniques for High-Performance Masters Athletes
Trainers and coaches can use examples of elite performances and aging research to develop training protocols for masters athletes.
Overcoming Pain to Stay in the Fitness Game
More and more people choose exercising at gyms and studios to stay healthy. The trend is occurring across the age spectrum, from baby boomers to millennials. Americans choose the convenience, expertise, and comradery found at gyms and studios to stay at their fitness best.
How to Make First-Time Gym Clients Feel Welcome
Your gym should be a welcoming space.
First-timers should feel comfortable—and wanted—walking in and working out or taking classes.
Not only is being welcoming an important part of the human contract, but it’s doubly important for your business. First-time customers, of course, can become repeat customers and even members. Making sure their first experience at your gym or studio is positive is important for your bottom line.
How to Prepare for Shopping’s “Busy Season”
As the holidays approach, so does the three-day Super Bowl of Shopping.
Black Friday (Nov. 29), Small Business Saturday (Nov. 30), and Cyber Monday (Dec. 2) are all circled on any good bargain-hunter’s calendar.
Enticing them can mean a chance to bolster your retail sales. AND, if you present the right deal, you can earn a customer who will return again and again.
Providing Excellent Customer Service in the Digital Age
Outstanding customer service has always been the number-one way to attract and retain customers, clients and members. In recent years, the notion of great customer service has changed as a result of high expectations from informed consumers. This switch has occurred in large part because people can “connect” with a company easily and quickly through a multitude of channels, both offline and online.
Get Out of the Red!
Is your fitness business not performing as well as you’d like? Maybe your fitness facility is experiencing too much turnover, so you’re constantly training new staff instead of taking time to grow your business. Or perhaps your clients are leaving, and you’re losing money because of it. Challenges like these are tough for a business owner. The good news is that you can turn things around. The first step is to determine exactly what your problem is. The second step is to create a plan for change.
Embrace the Future of the Fitness Industry
The fitness industry has never been so exciting, and there is so much renewed interest in wellness and our collective desire to seek optimal health. The concept of a “traditional gym” has slogged it out for about 50 years, starting in community halls and evolving into big-box gyms, budget clubs and boutique studios. Adjacent industries—such as entertainment, health, athleisure, franchising, food and hospitality, social media and gaming—are investing money.
The World’s No. 1 PT & Coaching Software
IDEA has the pleasure of introducing to its valued members the world’s number-one personal training and coaching software, My PT Hub.
Since 2015, My PT Hub has grown to become the No. 1 software tool enabling Personal Trainers to manage their entire fitness business. The software has a vast and extensive set of features that have been carefully designed and crafted by personal trainers, for personal trainers.
Optimizing Your Fitness Site for Sales
Nowadays, a top item on an entrepreneur’s to-do list is building a website. It’s no secret that consumers do their research online before making a purchase decision. They search for information about fitness services and then weigh their options, comparing what you offer to what your competitors provide.
So, yes, your business needs a website.
Counteracting Food Myths That Miss the Mark
Have you ever made a recommendation to a client, then discovered the client heard something completely different? Or she took part of what you suggested and ignored the rest? Like the time I advised my client about the healthfulness of berries and later found out he had given up all other fruit. That was a nutrition misfire. Maybe it was the client’s all-or-nothing thinking, or maybe I hadn’t been clear enough. After all, there is subtlety in food and nutrition, and getting the message right is a challenge.
Use Breath to Improve Core Stability
When your participants ask about their core muscles, they’re most likely referring to the lauded “six-pack.” As a fitness instructor, you may think about transversus abdominis, obliques and pelvic-floor muscles. But almost everyone tends to forget about the diaphragm.
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