If you work with athletes, you’ve likely run into the challenge of how to incorporate power components into their already-packed training schedules. Whether you’re working with a clutch outfielder, a center or a lineman, your client’s athletic skills need refinement, and power is one aspect that requires attention. Trainers typically program resistance training to develop strength and plyometric drills to improve speed.
Should you eat breakfast before a workout? A new study has confirmed that eating breakfast makes a difference.
It’s been a banner 12 months for masters athletes.
More and more people choose exercising at gyms and studios to stay healthy. The trend is occurring across the age spectrum, from baby boomers to millennials. Americans choose the convenience, expertise, and comradery found at gyms and studios to stay at their fitness best.
Your gym should be a welcoming space.
First-timers should feel comfortable—and wanted—walking in and working out or taking classes.
Not only is being welcoming an important part of the human contract, but it’s doubly important for your business. First-time customers, of course, can become repeat customers and even members. Making sure their first experience at your gym or studio is positive is important for your bottom line.
As the holidays approach, so does the three-day Super Bowl of Shopping.
Black Friday (Nov. 29), Small Business Saturday (Nov. 30), and Cyber Monday (Dec. 2) are all circled on any good bargain-hunter’s calendar.
Enticing them can mean a chance to bolster your retail sales. AND, if you present the right deal, you can earn a customer who will return again and again.
Outstanding customer service has always been the number-one way to attract and retain customers, clients and members. In recent years, the notion of great customer service has changed as a result of high expectations from informed consumers. This switch has occurred in large part because people can “connect” with a company easily and quickly through a multitude of channels, both offline and online.
Is your fitness business not performing as well as you’d like? Maybe your fitness facility is experiencing too much turnover, so you’re constantly training new staff instead of taking time to grow your business. Or perhaps your clients are leaving, and you’re losing money because of it. Challenges like these are tough for a business owner. The good news is that you can turn things around. The first step is to determine exactly what your problem is. The second step is to create a plan for change.
The fitness industry has never been so exciting, and there is so much renewed interest in wellness and our collective desire to seek optimal health. The concept of a “traditional gym” has slogged it out for about 50 years, starting in community halls and evolving into big-box gyms, budget clubs and boutique studios. Adjacent industries—such as entertainment, health, athleisure, franchising, food and hospitality, social media and gaming—are investing money in our arena.
IDEA has the pleasure of introducing to its valued members the world’s number-one personal training and coaching software, My PT Hub.
Since 2015, My PT Hub has grown to become the No. 1 software tool enabling Personal Trainers to manage their entire fitness business. The software has a vast and extensive set of features that have been carefully designed and crafted by personal trainers, for personal trainers.
Nowadays, a top item on an entrepreneur’s to-do list is building a website. It’s no secret that consumers do their research online before making a purchase decision. They search for information about fitness services and then weigh their options, comparing what you offer to what your competitors provide.
So, yes, your business needs a website.
Have you ever made a recommendation to a client, then discovered the client heard something completely different? Or she took part of what you suggested and ignored the rest? Like the time I advised my client about the healthfulness of berries and later found out he had given up all other fruit. That was a nutrition misfire. Maybe it was the client’s all-or-nothing thinking, or maybe I hadn’t been clear enough. After all, there is subtlety in food and nutrition, and getting the message right is a challenge.
When your participants ask about their core muscles, they’re most likely referring to the lauded “six-pack.” As a fitness instructor, you may think about transversus abdominis, obliques and pelvic-floor muscles. But almost everyone tends to forget about the diaphragm.
If you enjoy teaching (and doing) high-intensity classes, this workout is for you! The “every minute on the minute” (EMOM) protocol is fun, fast-moving and challenging. You start a predetermined number of reps at the top of a minute and rest for the time you have left until the next minute begins.
Whether you’re getting your first frost warnings or temps have dropped from 100 degrees to a balmy 95 where you live, summer is just about over.
That means it’s time to plan for the holidays at your fitness business and the ensuing new year’s rush.
One of the magical attributes of a great dancer is the ability to convey supremely tough athletic feats as graceful, artistic and seemingly effortless movement. It’s no wonder, then, that IDEA’s director of event programming, Rebecca Garity, seems to glide through the annual creative challenges of programming 100+ sessions for IDEA’s Personal Trainer Institute and more than 350 sessions for the IDEA® World Convention.
As a fit pro, you are all too familiar with training muscles to build strength, mass and better movement in your clients—by now, you might consider it muscle memory!
Yet, as a major system present throughout the body, the muscular system is vast and intricate with plenty to explore. After all, muscles produce every movement, from the basic, like digestion and respiration, to the complex, like running, dancing and weightlifting.
Men: Are you exercising and eating healthfully but not losing the weight you want? The good news is that there are more benefits to these two habits than just weight loss.
Megan Senger, professional fitness writer/editor and fitness instructor based in North Carolina, has summarized a few studies that center on men’s wellness, with comments on what the findings may mean for you.
There are 5 minutes left in your class, the energy is high, and everyone is sweating and having a great time. As you wrap up the last set, participants cheer and exchange high-fives to celebrate another awesome workout. You turn the music down to prepare for the cooldown, then you look up—and notice that people are packing up and leaving.
This indoor cycling routine introduces Tabata-inspired intervals in a friendly, nonthreatening ride that provides a great workout for both beginner and advanced cyclists. The intervals—20 seconds of all-out effort, alternating with 10 seconds of rest—help to increase both aerobic and anaerobic capacity and may keep metabolism elevated for a longer time period when compared with low-intensity, steady-state training.