Are you, or is your facility, using any specific social media strategy to motivate existing members, to attract new followers, or to achieve other goals?
To truly diversify, create inclusion, and ensure equity for team members and customers, it’s critical to create a culture that exhibits these traits.
Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.
This moment in time is a great opportunity to reinvent your business model, and one good place to look for inspiration is the boutique fitness niche.
During stressful times like the pandemic, it’s important to make time not only for personal self-care but also for professional development.
In what way, if any, have you expanded your fitness services in 2020?
These accounts are offered for inspiration as you reassess, re-envisage and execute your own new-and-improved business model in the fitness industry.
As a fitness leader, it’s essential to look at how you’ll coach, engage and develop your team as we emerge from stay-at-home orders.
Clear and organized communication is the foundation of great leadership. Let’s explore how to roll out a successful virtual communication strategy.
Understand the different styles of selling (deceptive, simplification and experiential), follow the three steps presented here, and you will succeed.
For the first time in 38 years, the global fitness community that is the IDEA® World Convention was not able to meet in person. Despite that, the crackling energy and essential rite of gathering to share ideas and buoy each other breathed fresh air into the 8,000 attendees, sponsors and presenters who attended via the ether on August 21–22.
This article will explore strategies to utilize boot camp style programming to increase and sustain your business and your client base.
The IDEA World Fitness Award recipients and finalists each have a tale to tell. Here, all the honorees share their journeys, strategies and triumphs.
Mastery doesn’t happen overnight, and the process is never finished. Why not take time to gain a competitive edge? Here are 5 reasons to take action now.
What does strong management look like during such an unprecedented time, and how do you leverage authenticity while also contributing to future success?
How do you determine which products and services will attract your ideal clientele? Determine your optimal path by addressing five fundamental guidelines.
As a CPA, I’ve noticed patterns in how people manage money and taxes, and I’ve developed a list of the top five mistakes fitness pros make.
Business during the current restrictions might seem impossible, but here are ways you can continue to engage your members and help them achieve their goals!
When moving operations online, fitness facilities must protect their data and reputation by addressing many cybersecurity considerations
Bill McBride, co-founder, president and CEO of Active Wellness, advises fitness professionals on safety as they reopen their businesses.