Business
The Female Gym Experience
Women who train in gyms expressed both positive and negative emotions, from feeling “always on display” to “sometimes empowered”, in a survey study that explored women’s body image and gym…
Profiling an Entrepreneur – Dr. Emily Splichal with Naboso
Dr. Emily Splichal: Revolutionizing Fitness Through Barefoot Science and Sensory Stimulation Dr. Emily Splichal’s journey in fitness and podiatry is one of innovation, determination, and an unwavering belief in the…
Mentorship in Action: Introducing IDEA’s Fitness Mentor Network
The fitness industry is ever-evolving, presenting new challenges and opportunities for growth. Professionals in this field must stay ahead by continuously learning and adapting to changes in training techniques, coaching…
Year-Long Career Success Workshop
2025 is YOUR year! IDEA is excited to bring you a year-long workshop centered on how to grow your business, whether you are employed by a club, own your own…
Boost Your Fitness Business This Holiday Season: How to Use ChatGPT to Keep Clients Engaged and Motivated
The holiday season is a unique challenge for fitness professionals. Clients’ routines are disrupted by travel, social gatherings, and holiday indulgences, which often leads to inconsistent training schedules and wavering…
Celebrating a Year of Triumph and Looking Forward to New Horizons
As we close the chapter on another incredible year, I find myself both humbled and invigorated by what our community has achieved together. This year has been a testament to…
Generating More Leads: Essential Strategies for Personal Trainers
Being a personal trainer is one of the most rewarding careers out there. I’ve worn many hats in the fitness industry; from group exercise instructor, manager, sales, club owner, and…
Sustainable Health: Why Fit Pros are Uniquely Positioned to Champion the Message
What is sustainable health? Find out why it is important to take care of yourself AND the environment simultaneously!
Growth Through Business Licensing: SPIDERfit Kids Case Study
Business Licensing: What it is, how to do it and what it can mean for you business, your impact and overall growth.
Reach Greater Heights at 2024 IDEA® World
We are calling all fitness and wellness practitioners to the longest-running and most epic fitness conference, 2024 IDEA® World.
A Monumental Collaboration: The 2024 IDEA & ACSM Health & Fitness Summit Unveiled!
Brace yourselves for a groundbreaking event that is set to redefine your career trajectory and take your expertise to new heights. We are thrilled to announce our inaugural collaborative event…
Embracing the Future: Top 5 Projected Fitness Trends for 2024
Now that 2023 is over, let’s explore the top five future fitness trends that will shape the fitness industry in 2024 and beyond.
We’re Moving, Toward a Stronger Future
First and foremost, we want to welcome our yoga teachers from our sister brand Yoga Journal Teacher’s Plus. We are excited to announce that we are bringing over all of…
2023 Fitness Industry Compensation Trends Report
This compensation trends report provides data on current wages in the industry as well as benefits and hiring and promotion criteria.
Join the MOVEment at IDEA® World
Get ready to supercharge your knowledge, forge meaningful connections and ignite your passion for wellness at IDEA® World—the highly anticipated annual global event for health and fitness professionals. This unparalleled…
2023 IDEA World Fitness Awards Finalists
The highly anticipated 2023 IDEA World Fitness Awards honor outstanding individuals who have emerged as frontrunners in their respective categories, as their passion and dedication to the fitness industry sets them apart.
Becoming a Holistic Wellness Industry
Success in fitness will require a more holistic wellness approach with knowledge of the emotional, social and mental perks of exercise.