fbpx Skip to content


Build Character for Business Success

| Earn 1 CEC - Take Quiz

Have you ever wondered how your business is perceived in your community? Is your bottom line faltering, but you have no idea why? Perhaps your business lacks character. Dave Anderson, president of Dave Anderson’s Learn to Lead sales and leadership company, offers the following suggestions to help build character—and business.

Avoid White Lies. Half-truths,
white lies and small fibs can erode the
character of your company. Many organizations large and small have been undone by telling white lies. Tell the truth—no matter how unsavory—
to earn your community’s trust.

Honor Commitments. Not all tasks associated with owning a business
are pleasant. But a sure-fire way to ensure enduring returns is to keep all commitments you make. Keeping promises will demonstrate your integrity to your consumers and your employees.

Go Above and Beyond. Many organizations give the bare minimum; stand apart from your competition and overdeliver. Find out what your competitors are doing, and do it better.

Be Truthful in Advertising. Making false promises and attracting people to your services through misleading marketing will undermine your company’s reputation.

Give Up Grudges. Take time to consider your relationships with competitors, current and former employees and anyone else you’ve dealt with. Are they all in good standing? If not, now may
be the time to reconcile differences and let go of energy-draining grudges. A
resolved conflict may hold the key to
future opportunity.


Concerned about your place in the new fitness industry? We have 40 years of experience supporting pros just like you! Let’s create a new wellness paradigm together—IDEAfit+ is the extra edge you need. Once you team up with IDEA, be sure to take full advantage of all the benefits of membership.

Ryan Halvorson

Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.

When you buy something using the retail links in our content, we may earn a small commission. IDEA Health and Fitness Association does not accept money for editorial reviews. Read more about our Terms & Conditions and our Privacy Policy.


Subscribe to our Newsletter

Stay up tp date with our latest news and products.