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The $121 Billion Mental Wellness Economy

Boosting the brain provides new opportunities for wellness professionals.

Mental wellness industry

Mental wellness is emerging as a new industry—worth $120.8 billion—based on consumer spending in four major markets, according to a Global Wellness Institute (GWI) report, “Defining the Mental Wellness Economy.” The four markets are senses, space and sleep ($49.5 billion); brain-boosting nutraceuticals and botanicals ($34.8 billion); self-improvement ($33.6 billion); and meditation and mindfulness ($2.9 billion).

Mental wellness, in contrast to mental health, is defined as “a dynamic process of moving from languishing to resilience, to flourishing.” Four pathways for mental wellness are “activity and creativity; growth and nourishment; rest and rejuvenation; and connection and meaning.”

To learn more about the report, go to bit.ly/3phFGv1.

See also: Can Exercise Improve Mental Health?


Shirley Eichenberger-Archer, JD, MA

Shirley Eichenberger-Archer, JD, MA, is an internationally acknowledged integrative health and mindfulness specialist, best-selling author of 16 fitness and wellness books translated into multiple languages and sold worldwide, award-winning health journalist, contributing editor to Fitness Journal, media spokesperson, and IDEA's 2008 Fitness Instructor of the Year. She's a 25-year industry veteran and former health and fitness educator at the Stanford Prevention Research Center, who has served on multiple industry committees and co-authored trade books and manuals for ACE, ACSM and YMCA of the USA. She has appeared on TV worldwide and was a featured trainer on America's Next Top Model.

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