The Instructor-or-Influencer Challenge: Social Media and Fitness Instructors

by: Shannon Fable

Skills & Drills

Are you being judged on your social media savvy and presence? See how social media is influencing the evaluation and perception of fitness instructors.

Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of “must-haves,” so what about social media influence? Is it relevant? It’s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?

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Fitness Journal, Volume 16, Issue 3

© 2019 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Shannon Fable

Shannon Fable IDEA Author/Presenter

Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, is the Executive Vice President of Learning & Product Development for the FIT4MOM® franchise. For more than two decades, she has helped impressive brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, and BOSU® as a fitness business and programming consultant. An experienced educator, freelance writer, and certified Book Yourself Solid® Business Coach, she helps fitness entrepreneurs navigate the industry and make more money. Fable serves as Chair of the ACE Board of Directors and is the founder and co-owner of GroupEx PRO®, a cloud-based group fitness management tool.