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Saving a Sinking Ship, Part 2: Sprucing Up Your Studio’s Aesthetics

By Troy Fontana | September 17, 2012 |

Operating a business can be challenging. Success demands innovation and creativity, and business owners must learn to develop strategies that will separate their business from all the others. What will customers appreciate about one personal training studio versus another? You can distinguish your venue in multiple waysunique equipment, greater square footage and desirable amenities are just a few. However, while these accommodations alone may be effective, they don’t guarantee success and they can be quite costly.

Where’s Your Data?

By Tricia Schafer, JD | September 7, 2012 |
Files

Suppose your fitness facility is served with a document request. This could come in a variety of contexts, ranging from a government audit to a sexual harassment investigation.

Saving a Sinking Ship, Part 1: Bringing Your Business Back from the Brink

By Troy Fontana | July 18, 2012 |
Training studio and gym

Owning a personal training business can be very rewarding: you can train clients as you see fit, set your own schedule and be your own boss. But being a business owner can also pose significant challenges. Worse still, your big dream could become a nightmare if you let it. While every owner intends to succeed,…

Join or Start a Walking Club

By Ryan Halvorson | March 21, 2012 |

Do you want to encourage your clients to walk more so they can live longer? According to an American Heart Association (AHA) press release, “Regular walking is one of the most effective forms of physical activity that delivers substantial health benefits and improves heart health.” To make it fun and easy to get moving, the AHA has created the opportunity for walking clubs. The organization has a website where interested individuals can join or create a walking club in their area.

What Do You Think a Trainer’s Role Should Be in Helping Kids Get Fit?

By IDEA Authors | May 26, 2011 |

I think the biggest role a trainer has in helping kids is leadership. Lead by example, lead by educating and lead by making exercise fun and enjoyable. The statistics are scary, [indicating that life expectancy for today’s children could be shorter than it is for their parents, because of obesity]. It is our duty as fitness professionals to recognize that children need our help in a lot more ways than we can imagine.

Starting Your Child on a Lifelong Fitness Adventure

By IDEA Authors | August 15, 2008 |

Most children are born with a love of movement, but many kids lose this zest for activity as they grow older. Why does this matter? Because research has shown that being physically active is one of the most important things your child can do to stay healthy when he or she grows up.

In light of this, what can you do to nurture your child’s love of movement? Here are some ideas to steer y…

The Walking Workout

By IDEA Authors | August 15, 2008 |

Recent research results could hardly be clearer: Taking a walk is one of the best ways to take charge of your health. A study in the Journal of the American Medical Association (February 11, 1998) showed that walking briskly for half an hour just six times a month cut the risk of premature death in men and women by 44 percent. A study in the New England Journal of Medicine (January 8, 1997) report…

In Case of Emergency

By IDEA Authors | July 24, 2008 |
emergency kit

Whether you call it a disaster plan, an emergency response plan, a crisis management plan or something entirely different, you must put in place a contingency plan for your business—with the hope that you’ll never have to use it.

Setting the Foundation
Start by taking care of some simple foundational elements….

Heart-Opening Breathing Practice

By IDEA Authors | June 4, 2008 |

Welcome to Inner Idea. I’m Kelly McGonigal, and today we’ll be practicing a heart-opening breathing exercise.

The intention of this practice is to dissolve restrictions of the heart—both around the physical heart center

Guided Relaxation Script: Breathing the Body

By Kelly McGonigal, PhD | February 12, 2008 |
Woman meditating and breathing for guided relaxation

Whether you teach a group or one-on-one, the following guided relaxation script is a great way to lead a full-body awareness exercise.