Business
Three-Step Sales Success
Understand the different styles of selling (deceptive, simplification and experiential), follow the three steps presented here, and you will succeed.
Inspiring Greatness at IDEA® World Virtual 2020
For the first time in 38 years, the global fitness community that is the IDEA® World Convention was not able to meet in person. Despite that, the crackling energy and essential rite of gathering to share ideas and buoy each other breathed fresh air into the 8,000 attendees, sponsors and presenters who attended via the ether on August 21–22.
Boot Camp Training to the Rescue
This article will explore strategies to utilize boot camp style programming to increase and sustain your business and your client base.
IDEA World 2020 Fitness Awards
The IDEA World Fitness Award recipients and finalists each have a tale to tell. Here, all the honorees share their journeys, strategies and triumphs.
5 Reasons to Continue Your Fitness Education From Home
Mastery doesn’t happen overnight, and the process is never finished. Why not take time to gain a competitive edge? Here are 5 reasons to take action now.
Authentic Leadership in a Changing Industry
What does strong management look like during such an unprecedented time, and how do you leverage authenticity while also contributing to future success?
The Ongoing Dilemma: Specialize or Diversify?
How do you determine which products and services will attract your ideal clientele? Determine your optimal path by addressing five fundamental guidelines.
5 Financial Gaffes Fitness Professionals Make
As a CPA, I’ve noticed patterns in how people manage money and taxes, and I’ve developed a list of the top five mistakes fitness pros make.
Pushing Remote to Keep Momentum
Business during the current restrictions might seem impossible, but here are ways you can continue to engage your members and help them achieve their goals!
Protect Your Virtual Fitness Business
When moving operations online, fitness facilities must protect their data and reputation by addressing many cybersecurity considerations
Reopening Playbook for the Fitness Industry
Bill McBride, co-founder, president and CEO of Active Wellness, advises fitness professionals on safety as they reopen their businesses.
Managing Your Studio’s Reopening in a Pandemic
As studio owners begin resuming business and welcoming clients back, they’re faced with a new fitness landscape that’s not the one they left months ago.
Career Questions? Enter the Mentor
A mentor, a wise pro who has gained experience from real-life lessons, can share secrets for future success in the fitness industry.
Top Entrepreneurial Skills for Success, Part 2
If you’re considering becoming your own boss, you owe it to yourself to do the groundwork that will ultimately be the foundation for your success.
Introducing IDEA® World Club & Studio Summit Virtual: Innovation, Education, Connection
Innovation is the key to success in an ever-evolving world, and at no point in recent history has this been more important than now. For the first time ever, the IDEA World Club & Studio Summit will be available in a virtual format so that you can access all the top strategies and best practices you need to secure a lucrative and lasting future for your business—all from the comfort of your club, studio or living room. Over the course of 2 days, the best in the business will be on-hand live to share their strategies for success and to help you overcome the challenges you face now and develop the resilience to face them in the future.
How Much Should You Set Aside for Taxes?
When a CPA is asked about taxes, we need more information before we can give an answer. To help you prepare, here are a few things to consider.
Success in Corporate Wellness, Part 2
A look at two major skills fitness professionals need to work in corporate wellness and the benefits of working in this arena.
IDEA® World Virtual Is Coming to You! – Aug. 21-22, 2020
After planning the 2020 IDEA® World Convention for a year and then seeing the early weeks of the pandemic wreak havoc with those plans, the unflappable IDEA events team quickly adapted to the inevitable and started creating IDEA World Virtual.
An Industry First: Affordable Health Insurance Plans for Fitness Professionals
IDEA is excited to introduce a new program that provides customized and flexible healthcare coverage options for fitness professionals.
United to Inspire the World to CHANGE
Dear IDEA Fitness Community, IDEA Health & Fitness Association’s staff and members are united in opposing prejudice, bigotry and racism. We denounce all acts and intents associated with these affronts to human dignity. The senseless death…
