Business
Reopening Playbook for the Fitness Industry
Bill McBride, co-founder, president and CEO of Active Wellness, advises fitness professionals on safety as they reopen their businesses.
Managing Your Studio’s Reopening in a Pandemic
As studio owners begin resuming business and welcoming clients back, they’re faced with a new fitness landscape that’s not the one they left months ago.
Career Questions? Enter the Mentor
A mentor, a wise pro who has gained experience from real-life lessons, can share secrets for future success in the fitness industry.
Top Entrepreneurial Skills for Success, Part 2
If you’re considering becoming your own boss, you owe it to yourself to do the groundwork that will ultimately be the foundation for your success.
Introducing IDEA® World Club & Studio Summit Virtual: Innovation, Education, Connection
Innovation is the key to success in an ever-evolving world, and at no point in recent history has this been more important than now. For the first time ever, the IDEA World Club & Studio Summit will be available in a virtual format so that you can access all the top strategies and best practices you need to secure a lucrative and lasting future for your business—all from the comfort of your club, studio or living room. Over the course of 2 days, the best in the business will be on-hand live to share their strategies for success and to help you overcome the challenges you face now and develop the resilience to face them in the future.
How Much Should You Set Aside for Taxes?
When a CPA is asked about taxes, we need more information before we can give an answer. To help you prepare, here are a few things to consider.
Success in Corporate Wellness, Part 2
A look at two major skills fitness professionals need to work in corporate wellness and the benefits of working in this arena.
IDEA® World Virtual Is Coming to You! – Aug. 21-22, 2020
After planning the 2020 IDEA® World Convention for a year and then seeing the early weeks of the pandemic wreak havoc with those plans, the unflappable IDEA events team quickly adapted to the inevitable and started creating IDEA World Virtual.
An Industry First: Affordable Health Insurance Plans for Fitness Professionals
IDEA is excited to introduce a new program that provides customized and flexible healthcare coverage options for fitness professionals.
United to Inspire the World to CHANGE
Dear IDEA Fitness Community, IDEA Health & Fitness Association’s staff and members are united in opposing prejudice, bigotry and racism. We denounce all acts and intents associated with these affronts to human dignity. The senseless death…
5 Steps to Cleaning Your Fitness Business in the Wake of COVID-19
Now, more than ever, your clients will expect the most thorough cleaning strategies to help them feel at ease when they finally start to return to your studio or gym.
Managing Capacity for COVID-19 at Your Fitness Business (While Protecting Revenue)
Many fitness facilities are leading the way as they reopen. Here’s how they’re managing the capacity challenge post COVID-19.
Which Exercise Science Concentration Is Right for You?
Before you start applying to schools, it pays to know what areas of the field of exercise most appeal to you. This quick quiz can help.
Grow Your Virtual Studio for the Future
Moving a bricks and mortar business exclusively online is essentially like establishing a new business from scratch, something millions of boutique studio owners and fitness professionals across the country and around the world had to do in a matter of weeks in early March.
A Lifetime of Learning: Continuing Education is Key
While obtaining continuing education is required to keep our certifications current, it is not just something we “have to do” to get that updated certificate. Continuing education is vital to us meeting our commitment to our clients…and to ourselves
Top Entrepreneurial Skills for Success, Part One
As people return to some semblance of normalcy, they’re going to want your expertise and guidance. In the first installment of this two-part article, we’ll dive into three skill categories that are a must when you’re contemplating starting your own business. After you’ve identified where you’re solid and where you need a little extra support, we’ll review options for filling in the gaps.
Bank on Your Passion
Whether you’re an independent contractor, you’re employed by a big-box gym or you own a fitness studio, you shouldn’t wait to start saving, even during trying times. And with financial goals, as with fitness ones, the key is to make small habit changes over time and, of course, have plenty of patience.
Success in Corporate Wellness
Corporate wellness programs have existed for decades, yet many fitness professionals aren’t aware of the corporate fitness sector as a viable career option. Though corporate wellness is similar to commercial fitness, they differ in a few key ways. In this two-part series, we’ll examine the five most significant differences and look at skills you need to succeed in the corporate environment.
Creative Ways Fitness Businesses Are Approaching Life in the COVID-19 Landscape
There are certain initiatives we can all take—from marketing campaigns to online classes—to stay engaged with customers and continue to bring in potential clients even if they can’t meet with us face-to-face. Coronavirus may have closed our doors, but it doesn’t mean our businesses have to close. With the help of our fellow fitness businesses, we’ve compiled a variety of ways to keep our members connected and revenue coming in.
How to Start Live Streaming Fitness Classes for Your Community—Today
The coronavirus (or COVID-19) has upended our lives. During this trying and unsettling time, community is more important than ever. How can you stay connected with your clients and keep up the sense of camaraderie you’ve worked so hard to create? A great way is to post prerecorded workout videos or live stream your fitness classes.