Owning your own fitness business is fun and rewarding, but it also carries risks. It’s smart to understand those risks and how you can minimize their impact on your business. Here’s what you need to know about personal trainer insurance to keep your business in shape.Read More
There’s a problematic F-word that the fitness industry rarely cares to discuss: failure. We’ve all experienced failure to one degree or another—and so have our clients—but you’d hardly know it in this industry where being positive and motivating is our specialty. We push success, and we push it hard, leaving little room for clients to feel accepted and supported during periods of low success or even spectacular failure. Some people who fall off the workout wagon might simply feel safer fading away from fitness rather than answering to a trainer with a staunch #noexcuses attitude.Read More
Strength training classes don’t have to adhere to a classic “sets and reps” template. Why not climb your way up and down this fun fitness ladder for a fast and furious total-body workout? Repetitions are high, but so is the frequency of change, keeping interest piqued during intense work sets.Read More
Naturally you want the best for your clients and yourself, whether it’s a perfectly tailored workout or the ideal diet and nutrition regimen. But when it comes to supplements, how do you assess quality? For 30 years NOW Sports has been making pure, unadulterated sports nutrition products, and we have some helpful tips on what to look for when choosing a sports nutrition brand that’s ideal for you and your clients.Read More
Do you love planning your strength training classes but need to find new ways to keep things interesting? If so, this is your class! Offer a challenge boost by adjusting your sequencing and repetitions. This approach helps students stay engaged and in the moment while getting more done in less time. As a bonus, you learn a variety of drills to apply to all your classes.Read More
Your new client, 16-year-old Alexis, is a competitive athlete who wants you to design a fitness program that will help her prevent a second anterior cruciate ligament (ACL) tear. She partially tore her ACL while playing soccer and rehabbed it with a physical therapist, who cleared her to play again. Alexis returned to spring softball without an issue, but she would like to be as fully prepared as possible for the upcoming fall soccer season. She hopes to be recruited to play in college, but her parents are concerned she will sustain another ACL injury, perhaps a more severe one.Read More
Wouldn’t it be great to gather the best practices of fitness facilities around the country and distill this knowledge into a succinct series? That’s what this new column explores: the very best secrets of success for operating, managing and marketing a fitness facility.Read More
One day, while stretching my client Jim, I was taken aback when I realized he wasn’t wearing underwear. His shorts were swim trunks with interior netting. I quickly looked away and continued to stretch him. This happened with Jim on several other occasions, but I never mentioned it because I wasn’t sure how to broach the matter. I also didn’t feel that he was doing this intentionally, nor did I believe he meant harm.Read More
A new feature at IDEA World, this educational track led by ACE faculty equipped attendees to coach their clients to lasting behavior change. Topics included diabetes prevention, pain-free movement, exercise for cancer patients, the life of a fat cell and much, much more. Here are just two important reminders from the ACE experts:
* “We are not diagnosing anything—we’re not medical professionals,” stressed Anthony Carey, MA. “We have to be very careful how we respond to clients’ questions.
The way personal trainers are taught to get clients is not only antiquated but also ineffective in today’s marketing world. Offering free sessions and trying hard to close the deal on the first try have resulted in a lack of trust from the consumer and an uphill climb to book business. It’s time we traded in this system for a newer model.Read More
I have worked with hundreds of managers in the fitness business. I have promoted most of them from roles such as personal trainer, group fitness director, café manager, massage therapist and leagues director. While these people were all knowledgeable and skilled in their job areas, most of them had never overseen and managed a team.Read More
The 2018 NSCA Personal Trainers Conference is more than just an event – it’s an experience that will power your potential. Join the industry’s more forward-thinking innovators and influencers in Baltimore, MD or online via Live Stream for a weekend filled with cutting-edge science and application designed to advance fitness professionals.Read More
A strong skeleton is just as important as a healthy heart.
Bones form the frame that keeps our bodies from collapsing and serve as a bank for minerals essential to multiple bodily functions. In fact, 99% of the body’s calcium is found in the bones and teeth (NIH n.d.). The skeleton anchors everything fitness professionals deal with every day: muscles, joints, tendons, the whole kinetic chain.Read More
Every Thursday morning, my cycle studio fills with an array of participants, ranging from accomplished Ironman® finishers to preschool moms trying to maximize their minutes—and Nora, a 92-year-old great-grandmother. Together, we pedal like maniacs, laugh, sing a few refrains and walk out soaked through with sweat. In the cycle studio, participants of all ages and abilities can be motivated by being in a group, but riders can still slow down when they need to without sticking out. In fact, my own cycling journey began when I was pregnant and in search of a low-impact workout.Read More
Over the years, I’ve become a seasoned IDEA attendee—and I’ve come to learn a lot about how to maximize my experience at these awesome events. Here are my top tips for those planning to join us for the 2018 IDEA® World Convention:
Pack very flexibly! Rooms can get cold if you’re in a less-active session, and things can really heat up when you’re engaged in an energizing workout.Read More
Without adding any more clients to your roster, could you generate more money from your small-group training program than you do today? If you add small-group-savvy profit centers to your business plan, the answer is: Absolutely!
That’s according to many of the experts interviewed for this article about SGT, a service in which three to 10 clients work with one trainer in a shared session.Read More
We’re heading into summer, which means more time spent away from home (vacation!) for many of us. How can we relax and enjoy ourselves without worrying about where to find healthy food options or how to stay motivated and active? Check out my top 5 travel tips and watch my “Summer Snacking Tips” video to help you stay on track.Read More
This class is a mega movement multivitamin combining essential core training with restorative self-myofascial release techniques. Every movement recruits trunk muscles, creating a strong foundation for any physical challenge. The foam-rolling section releases fascial adhesions and can help prevent injuries. Participants will leave feeling strong, centered and relaxed.Read More