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Fitness Journal Reimagined

For fitness pros to stay relevant, change is a critical catalyst.

The same holds true in magazine publishing and content development. Every few years, editors and creative directors must shake things up to re-engage the reader’s attention.

In our September print issue, we phased in the first of a three-step redesign; with the November-December print issue, we find ourselves in the thick of our remodel. So please excuse our dust and ignore the jackhammering! By January, we will have completed construction.

Our team has literally torn apart the model and started over, and we invite you to pick up your printed copy and take a look! From our classy, airy and clean new body text (a sans serif face for the first time in two decades) to the many fun and engaging graphic prompts, bright color palette and new section dividers (Think, Nourish and Inspire), we hope this visual overhaul makes your reading time even more pleasurable and fulfilling. We aim to surprise, delight and educate you with every turn of the page! See something you like or don’t like? We’d love to hear your thoughts about it: [email protected]

Make sure you take a look at Meet an IDEA Team Member, a new page we introduced last month as part of our updated format.Each month, we’ll give you the inside scoop on an IDEA staffer so you can get to know us all better. This month, you can learn more about our Inspired Service manager, Marco “DJ Cuetip” Velasco, whom many of you have met at our events over the years. It’s available here online, too!

Bonus Nutrition Content + IDEA Personal Trainer Institute Brochure

As is our tradition, we’ve included a couple of special holiday bonus gifts with our print issue: (1) the annual print edition of IDEA Food & Nutrition Tips (embedded within the magazine) and (2) the brochure for our IDEA Personal Trainer Institute South and East events. We hope both spark your imagination with ideas to help clients (and yourselves) be more successful. Now in their sixth year, our food and nutrition bonus pages address behavior change, emerging nutrition technology, foods for brain health, and ways to clear up some of the nutrition miscues that derail clients.

If you’re looking for a live learning opportunity that addresses similar topics, mark your
calendar for the fourth annual IDEA World Nutrition & Behavior Change Summit, June 28–29, in Anaheim, California. Put a placeholder in your calendar now to attend this intensive focus that will unpack 2 days of mind-blowing information you can use to help clients create powerful and lasting change.

The IDEA team thanks you for another great year, and we look forward to the privilege of serving you again in 2019.

Happy, safe and peaceful holidays, one and all!


Sandy Todd Webster





Sandy Todd Webster

Sandy Todd Webster is the editor in chief of IDEA’s award-winning publications. She is Precision Nutrition Level 1 certified and is a Rouxbe Certified Plant-Based Professional cook.

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November-December 2020 IDEA Fitness Journal

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