Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so many hours in the day to market and run your business and focus on your own professional education and development.Read More
Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.Read More
Launch your coaching career with strategies from successful health coaches:
1. Identify With Your Clients
“You need to specialize and understand your prospective clients very deeply,” says Jeff Popoff, founder of the online business The Healthy Executive. “It really helps if you are authentically ÔÇÿone of their tribe.’ If you try to be everything to everyone, you will wind up being nothing to nobody.”Read More
Scrambling for CECs is the worst. That’s why IDEA is offering one free CEC when you learn “How to Assess Special Populations” in a free, online course. Whether you work with older adults, or people who have obesity or chronic conditions, it’s important to establish movement baselines to create effective programs.Read More
There’s hardly anything more satisfying for many professionals than getting out of their own heads and feeding their minds with new ideas and skills. The sheer pleasure of immersing oneself in the waters of knowledge for even a few days each year can make an ocean of difference over the course of a career.Read More
Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!Read More
Too often, yoga and group fitness instructors are so eager to teach that they say yes to any class they can squeeze into their schedule. Tatiana Kolovou, MBA, owner of Ethos Cycling in Bloomington, Indiana, is among those who believe you shouldn’t undervalue your skills in order to do something you love. “There are many jobs that have strong purpose, and the individuals who do them have passion, and many of them make a lot of money,” Kolovou says.Read More
By now, you’ve heard that “sitting is the new smoking.” It’s a catchy phrase with a powerful message: A sedentary lifestyle can impact your health—and not in a good way.
Consider your average client. She takes time to exercise (which is so good!) But, her other 23 hours are likely seated. She drives to work, appointments, shopping centers, the gym and then likely relaxes with screen time.
Whether you are an owner of a brick and mortar fitness space or an independent fitness professional, your business’s location can be a major factor in your success. According to a study conducted by New York based marketing firm distillery, using the data from cell phone location tracking logs, the average gym-goer has a short 4 mile drive to their gym. The distance will vary by style of facility but the longest distance reported in the study was only 6 miles.Read More
Meet IDEA FitPro U Labs. Your source for free online courses. Each course is under 1 hour and includes activities to keep you on track and engaged. Plus, IDEA members can earn free CECs.
One of the best ways to attract new clients (and retain your current roster) is to continually uplevel your knowledge. Learn how to use a new piece of equipment, cut through the clutter of nutrition “facts” or master a new technique to amplify your clients’ results.
In North America—and around the world—people are suffering or dying from the ravages of chronic lifestyle diseases that are mostly preventable. It’s troubling to write those words as a flat statement of fact, especially in an era of such astonishing medical advancements paralleled with a daily firehose of new health research that further pressure-washes what we already know.Read More
Do you worry about the financial impact of getting sick or injured? Does taking a vacation mean a financial loss for you? As a studio owner or fitness entrepreneur, you have only so any hours in the day to market and run your business and focus on your own professional education and development.Read More
It’s no secret that online coaching has caught fire in recent years. Many personal trainers have exploded their businesses by offering online services that allow them to reach more clients and build their brands faster than ever before.
While an online business sounds great, running one doesn’t come without its hurdles. Some examples:Read More
Nutrition research is hard to distill. There is so much noise about sugar, fat, types of fat, protein, inflammation. . . the list goes on. If you’re ready to get up-to-date with a clear look at today’s nutrition join this free course through IDEA FitPro U Labs. You’ll also earn 1 free CEC hour! Really.Read More
Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.Read More
In 2017, the Global Wellness Institute launched an initiative called the Wellness Moonshot, seeking a collaborative effort between the wellness and healthcare communities to rid the world of chronic, preventable disease (GWI 2017). According to the World Health Organization, cardiovascular disease, chronic respiratory disease, diabetes and cancer—all of them noncommunicable diseases—account for more than two-thirds of premature deaths worldwide (WHO 2018).Read More
If your fitness business is struggling right now, then this is for you. I am going to share with you my three tips to create rapid change in your business and get out of the red. First things first, let’s agree on the three ways to make money in your business. The first is to cut an expense. The second is sign up a new member. And the third is to sell a current member something new.Read More
Soccer great Pelé once said, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and, most of all, love of what you are doing or learning to do.” This concept forms the foundation of everything you will experience at the 2019 IDEA® World Convention in Anaheim, June 26–30.Read More