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Sexual Harassment in the Fitness Industry
One day, while stretching my client Jim, I was taken aback when I realized he wasn’t wearing underwear. His shorts were swim trunks with interior netting. I quickly looked away and continued to stretch him. This happened with Jim on several other occasions, but I never mentioned it because I wasn’t sure how to broach the matter. I also didn’t feel that he was doing this intentionally, nor did I believe he meant harm.
ACE Mover Academy Makes the Grade
A new feature at IDEA World, this educational track led by ACE faculty equipped attendees to coach their clients to lasting behavior change. Topics included diabetes prevention, pain-free movement, exercise for cancer patients, the life of a fat cell and much, much more. Here are just two important reminders from the ACE experts:
* “We are not diagnosing anything—we’re not medical professionals,” stressed Anthony Carey, MA. “We have to be very careful how we respond to clients’ questions.
A Coaching System for Fitness Managers
I have worked with hundreds of managers in the fitness business. I have promoted most of them from roles such as personal trainer, group fitness director, café manager, massage therapist…
A Revamped Recipe for Reaching More Clients
The way personal trainers are taught to get clients is not only antiquated but also ineffective in today’s marketing world. Offering free sessions and trying hard to close the deal on the first try have resulted in a lack of trust from the consumer and an uphill climb to book business. It’s time we traded in this system for a newer model.
How to Be a Pro at Productivity
Have you ever wondered how superachievers seem to get so much done? Their businesses are booming; their marketing is on point; they’ve built an incredible, supportive team; and they have professional vision and clarity. What’s their secret?
2018 NSCA Personal Trainers Conference
The 2018 NSCA Personal Trainers Conference is more than just an event – it’s an experience that will power your potential. Join the industry’s more forward-thinking innovators and influencers in Baltimore, MD or online via Live Stream for a weekend filled with cutting-edge science and application designed to advance fitness professionals.
Sample Class: Indoor Cycling for the Whole Family
Every Thursday morning, my cycle studio fills with an array of participants, ranging from accomplished Ironman® finishers to preschool moms trying to maximize their minutes—and Nora, a 92-year-old great-grandmother. Together, we pedal like maniacs, laugh, sing a few refrains and walk out soaked through with sweat. In the cycle studio, participants of all ages and abilities can be motivated by being in a group, but riders can still slow down when they need to without sticking out. In fact, my own cycling journey began when I was pregnant and in search of a low-impact workout.
Make More Money Per Member: Small-Group Secrets
Without adding any more clients to your roster, could you generate more money from your small-group training program than you do today? If you add small-group-savvy profit centers to your business plan, the answer is: Absolutely!
That’s according to many of the experts interviewed for this article about SGT, a service in which three to 10 clients work with one trainer in a shared session.
Creative Ideas That Inspire
Poodles & Pilates at Pilates Loft of St. Simon’s Island in Saint Simon’s Island, Georgia was created by studio owner Marie Artman. Participants in this Pilates workout are accompanied by their pets, with anywhere from 2–7 poodles joining in on a session. “It’s fun to exercise with your pet,” says Artman, adding, “The dogs even have a calming effect on the class environment.”
Summer Travel Tips
We’re heading into summer, which means more time spent away from home (vacation!) for many of us. How can we relax and enjoy ourselves without worrying about where to find healthy food options or how to stay motivated and active? Check out my top 5 travel tips and watch my “Summer Snacking Tips” video to help you stay on track.
Sample Class: Core Training + Foam Rolling
This class is a mega movement multivitamin combining essential core training with restorative self-myofascial release techniques. Every movement recruits trunk muscles, creating a strong foundation for any physical challenge. The foam-rolling section releases fascial adhesions and can help prevent injuries. Participants will leave feeling strong, centered and relaxed.
How to Correct Imbalances in Walking Biomechanics
Participating in a program of regular exercise is a good idea at any stage of life. One of the most popular forms of exercise is walking, and it’s an ideal physical activity for older exercisers because they generally feel confident performing the required movements—after all, they’ve been doing them all their lives (Williamson 2007).
Dynamic Pricing: Get on Board
For years, hotels, sporting venues and airlines have utilized dynamic—or flexible—pricing when selling their services. Is it time for the fitness industry to do the same? Michael Rucker, PhD, vice president of technology for Active™ Wellness, a management company that specializes in fitness and wellness services, argues that the fitness industry no longer has a choice whether or not to adopt dynamic pricing. “The best we can do at this point is to anticipate its economic impact and plan accordingly,” he says.
Working On, Not In, Your Business
I started my FIT4MOM® business in August 2001, when my son was just 3 months old. I was a “solopreneur,” which meant that I did everything. I taught classes; did all the marketing; handled the website, emails and bookkeeping—and the list goes on. The business took off, but it almost took me out. I kept up this pace for a long time, and it took its toll on me and my family. As successful as the business was, in retrospect I believe I actually held it back from its true potential.
I was working in my business instead of on it.
Profit From Affiliate Marketing
If you’re working long hours as a trainer, the idea of earning more while working less—passive income—has probably crossed your mind. There’s a good chance you can receive that income from something you’re already doing naturally: affiliate marketing.
Diet, Exercise and Bone Health
As a fitness pro, you can’t fix the genetic and environmental contributors to bone loss, but you can encourage physical activity and proper nutrition, both of which improve bone health. More than 70% of Americans don’t get the recommended amount of physical activity (Laskowski 2012), and 50% are considered deficient in vitamin D (Karaguzel & Holick 2010). One systematic review rated calcium, vitamin D, dairy and physical activity/exercise as the most important modifiable lifestyle factors that can influence the development of peak bone mass (NOF 2016).
Bone Loss and Aging
Bone loss and aging are inseparable: “The skeleton is a systemically regulated mass of mineralized material that is born, grows, reaches a more or less high peak, and then declines faster or slower as to develop a correspondingly high or low fracture risk”(Ferretti et al. 2003). Musculoskeletal aging—declining bone and muscle mass, increasing joint pain and stiffness, and decreasing physical mobility—is a normal part of aging. However, how rapidly or slowly bone mass declines depends on different factors.
Exercises for Clients with Osteoporosis
When working with any clients diagnosed with osteoporosis, you want to maximize the benefit, but you must also take care to avoid unnecessary risk. If mobility and posture are altered after a vertebral fracture, pay close attention to correct lifting technique and avoid pitfalls such as loading the spine in a flexed posture. For example, since exercise machines often require twisting and forward bending, you may need to avoid using them with clients who have osteoporosis (Giangregorio et al. 2014).
Bone Health in Women
Fitness professionals have to be aware of just how great the osteoporotic fracture risk is for women. Worldwide, osteoporosis affects 200 million women, and the lifetime risk of a hip fracture is 1 in 6, compared with 1 in 9 for breast cancer (IOF 2017).
Bone Modeling and Remodeling
The skeleton is composed of two types of bone: cortical and trabecular. Cortical (compact) bone comprises 80% of the volume in the adult skeleton and forms the outer layer of bone (Lerner 2012). Trabecular (cancellous) bone makes up the inner layer; has a spongy, honeycomb structure; and is mostly found in the skull, pelvis, sacrum and vertebrae. Although peak bone mass is reached in late adolescence, bones never stop changing. An adult skeleton replaces its bone mass every 10 years (OSG 2004).