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A Game Changing Partnership for Fitness Pros and Club Operators
Combining IDEA’s extensive experience in offering education, resources and community support for fitness professionals with CoverMe’s cutting-edge technology, this new strategic partnership is transforming how fitness professionals find job opportunities…
Sleep Benefits for Exercise and Nutrition Goals
Here is more support for explaining to your clients why it’s important to get a good night’s sleep regularly and how sleep benefits them.
Recipe for Health: Tex-Mex Nacho Salad
The anthocyanins in some fruits and veggies—like what’s in this Tex-Mex nacho salad—appear to help with various chronic conditions.
Question of the Month
What programs, program features or marketing initiatives are you or your facility using in the new year to attract novice exercisers?
For example, are you introducing any incentives, Move It Monday themes or new technologies such as immersive fitness classes? Share your success stories and why you or your facility chose these strategies.
We want to hear from you! Email executive editor Joy Keller, jkeller@ideafit.com.
IDEA Member Spotlight
SHOSHANA GORDON • Member Since 2015 • Portland, Oregon
Transparency: The New Standard for Success
Many top business executives have shucked common practice and opened their books and boardroom doors to create greater company transparency. Can this emerging business standard really lead to greater financial success?
Core Exercises to Boost Balance and Stability
Balance, which is essential for integrated movement, declines as we age. However, you can teach group fitness students how to maintain balance while also taking them through some fun, creative core exercises. Having a strong trunk and hip complex helps us maintain balance for years to come. In your next class, incorporate these multiplanar exercises targeting the core musculature and the gluteals. Each move is done in a standing position, and equipment is optional. Encourage attendees who struggle with balance to perform these exercises against a wall or while holding onto a barre.
Add Some Fun to Your Workouts
Do you remember recess? That break in the monotonous school day when you could run wild and free, lost in playful movement? The glory of the playground lingers in many of your participants’ memories, too, and you can help to recreate that experience by taking your next class a little less seriously.
Turning the group fitness studio into a playground is a great idea for stressed-out, time-crunched, social media-weary adults who need a break from responsibility. So grab a whistle, cue the bell and get ready to inject some fun into everyone’s day!
Help Group Fitness Participants Get in the Zone
For a moment, think about your own workouts. Tap into that feeling of being completely absorbed in your favorite fitness routine. Everything else fades away, and your entire focus is on the present moment. You feel confident in your body’s abilities, you’re challenging yourself, and you find great meaning in what’s happening now. You’re in the zone. Before you know it, your workout is over, and you can’t wait to do it again.
Fitness Journal Reimagined
For fitness pros to stay relevant, change is a critical catalyst.
The same holds true in magazine publishing and content development. Every few years, editors and creative directors must shake things up to re-engage the reader’s attention.
In our September print issue, we phased in the first of a three-step redesign; with the November-December print issue, we find ourselves in the thick of our remodel. So please excuse our dust and ignore the jackhammering! By January, we will have completed construction.
Sample Class: “Ladder” Drills for Total-Body Strength
Strength training classes don’t have to adhere to a classic “sets and reps” template. Why not climb your way up and down this fun fitness ladder for a fast and furious total-body workout? Repetitions are high, but so is the frequency of change, keeping interest piqued during intense work sets.
Choosing a Sports Nutrition Brand
Naturally you want the best for your clients and yourself, whether it’s a perfectly tailored workout or the ideal diet and nutrition regimen. But when it comes to supplements, how do you assess quality? For 30 years NOW Sports has been making pure, unadulterated sports nutrition products, and we have some helpful tips on what to look for when choosing a sports nutrition brand that’s ideal for you and your clients.
Sample Class: Fun Drills for Boosting Strength
Do you love planning your strength training classes but need to find new ways to keep things interesting? If so, this is your class! Offer a challenge boost by adjusting your sequencing and repetitions. This approach helps students stay engaged and in the moment while getting more done in less time. As a bonus, you learn a variety of drills to apply to all your classes.
Preventing an ACL Injury
Your new client, 16-year-old Alexis, is a competitive athlete who wants you to design a fitness program that will help her prevent a second anterior cruciate ligament (ACL) tear. She partially tore her ACL while playing soccer and rehabbed it with a physical therapist, who cleared her to play again. Alexis returned to spring softball without an issue, but she would like to be as fully prepared as possible for the upcoming fall soccer season. She hopes to be recruited to play in college, but her parents are concerned she will sustain another ACL injury, perhaps a more severe one.
A Corporate Wellness Strategy That Works!
Corporate wellness is the “elephant in the room” in our industry. You can ignore it. You can dance around it and say it’s not your thing.
Effortless Ways to Increase Revenue
Wouldn’t it be great to gather the best practices of fitness facilities around the country and distill this knowledge into a succinct series? That’s what this new column explores: the very best secrets of success for operating, managing and marketing a fitness facility.