A snapshot of human resources from the IDEA Fitness Industry Salary Survey 2004.
“Got a super suggestion? Great—put it in the box!” “Oh, you have a complaint? May I direct you to our input box?”
Are suggestion boxes worth the space they take up, or are they simply dust gatherers? Do they provide usable feedback or just deflect members from a possibly uncomfortable conversation?
As a fitness manager, handling a suggestion box is probably not on your top 10 list of things to do. Nevertheless, when properly used, suggestion boxes can provide hard-to-obtain insights from your members. By addressing a few issues, you can boost the results you get.
Location, Location, Location
If you already have a suggestion box, how can you increase member usage? The key word from managers known for successful setups is “accessibility.” Amy Stone, group fitness director for RiverPlace Athletic Club in Portland, Oregon, reveals that her club’s physical layout directs al