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Grow Your Virtual Studio for the Future
Moving a bricks and mortar business exclusively online is essentially like establishing a new business from scratch, something millions of boutique studio owners and fitness professionals across the country and around the world had to do in a matter of weeks in early March.
Power Up Your Snacks with Walnuts
Ah… snacking! We want ready-to-eat options that satisfy cravings, are quick and convenient, and provide good nutrition. Oftentimes, choices that claim to boost energy are overloaded with added sugars or are high in sodium.
A Lifetime of Learning: Continuing Education is Key
While obtaining continuing education is required to keep our certifications current, it is not just something we “have to do” to get that updated certificate. Continuing education is vital to us meeting our commitment to our clients…and to ourselves
Build Fitness Without Demolishing Joints
High-impact exercises — such as burpees, jumping jacks and other moves that get both feet off the ground simultaneously — can help build strength and endurance and shed fat quickly.
As a result, they’re often incorporated into high-intensity interval training (HIIT) workouts, which have gained recognition because they burn an impressive number of calories in a short amount of time and boost metabolism for up to 48 hours after the workout’s over through the afterburn effect.
Connecting With Clients Outside the Club Walls
During challenging times, supporting client fitness, health, and wellness is vital. As a personal trainer, it’s increasingly more important to ensure that your clients are empowered to stay strong, motivated to continue training remotely, and have the tools needed to stay connected to you. As the innovator and leader in sports and fitness technology, Polar has several solutions to help personal trainers connect to clients beyond the club walls.
Creative Ways Fitness Businesses Are Approaching Life in the COVID-19 Landscape
There are certain initiatives we can all take—from marketing campaigns to online classes—to stay engaged with customers and continue to bring in potential clients even if they can’t meet with us face-to-face. Coronavirus may have closed our doors, but it doesn’t mean our businesses have to close. With the help of our fellow fitness businesses, we’ve compiled a variety of ways to keep our members connected and revenue coming in.
How to Start Live Streaming Fitness Classes for Your Community—Today
The coronavirus (or COVID-19) has upended our lives. During this trying and unsettling time, community is more important than ever. How can you stay connected with your clients and keep up the sense of camaraderie you’ve worked so hard to create? A great way is to post prerecorded workout videos or live stream your fitness classes.
The Future of Fitness: DNA-Based Fitness Coaching
Join ISSA for our free webinar where you’ll not only find out how to become a Certified Personal Trainer, but how you can develop the perfect health and fitness plan for your client based on their DNA – all completely online – by becoming a certified DNA-Based Fitness Coach. In a world that’s looking for answers, don’t let your client’s health and wellness program be one of them. Learn how becoming a DNA-Based Fitness Coach can help you create a custom-tailored health and fitness program for your client’s individual needs based on their DNA results, even in a virtual setting.
Walnuts: Plant-Forward Fuel for Health
Today, some consumers are still under the misperception that plant-based diets fall short when it comes to getting adequate nutrients like protein (IFIC 2019). However, scientific research continues to support consumption of more plant foods such as fruits, vegetables, nuts (like walnuts), seeds and beans, as part of a healthy eating plan that offers a spectrum of potential health benefits.
2 Focused Areas to Improve Accuracy and Consistency in a Golf Swing
I have had the distinct pleasure to work with golfers of all abilities in the last 27 years of clinical practice. I carry a 9 handicap and immensely enjoy the sport. I have the great honor of traveling with and being a staff chiropractor for the PGA and Champions Tour as well as for the University of Texas Sports Medicine Staff.
Want to Improve Clients’ Results? Become a DNA-Based Fitness Coach
As a trainer, you’ve likely had clients say things to you like, “I just look at food and gain weight” or “I’m doing what you’re telling me to and not seeing results.” It’s beyond frustrating for a coach to feel like they can’t help a client. But here’s the thing: It’s not your fault. Without insight into your client’s genetics, you’re left with trial and error to find his or her optimal diet and exercise program.
Pork: Good for You and the Planet
Consumers are leading busy lives and are inundated with information and choice. Although taste remains a primary consumer driver in food choice, nutrition and health are also very important considerations. This is reflective of the evolving holistic conversation of health and well-being, as “nutrition” conversations no longer simply involve nutrients. This is not surprising, as the population is now multiple generations removed from farms, so it makes sense that there are more, broader questions from people about how and what food gets on their plates. So let’s talk a bit about the pork story.
Want to Increase Efficiency With Automated Marketing?
Automation is the key to efficiency and consistency—especially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you can—and should—automate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.
What Are This Year’s Top Fitness Trends?
To be “well” means seeking a state of physical, mental, and social well-being. Wellness is a lifelong effort, and fitness is a part of the quest. There are multiple dimensions of wellness—including physical, emotional, intellectual, spiritual, environmental, social, and occupational. It turns out that when you work out, you’re not only boosting your physical wellness but other dimensions as well. As part of the Mindbody Wellness Index, we asked more than 20,000 Americans from 50 major U.S. cities about their fitness habits. We learned which cities are most dedicated to fitness, how often they’re getting their sweat on, and what forms of exercise they want to try next.
How to Grow and Expand Your Business
Starting your first fitness business takes commitment, determination and the will to succeed. Scaling that business takes all of that AND the willingness to tackle challenges that don’t apply to a single location. Smart planning now makes the eventual transition (it will happen!) smoother. The following are four steps that fitness businesses take to successfully grow their operations.
Magnificent Magnesium
How much do you think about magnesium?
Chances are, you and your clients don’t give this marvelous mineral the credit it deserves. Name the bodily function, and chances are pretty good that magnesium is somehow involved. It plays a role in a diverse group of over 300 biochemical reactions in the body, including a number of them specific to physical activity: protein synthesis, muscle and nerve function, energy production, oxygen uptake and electrolyte balance. It’s also involved in blood glucose control, blood pressure regulation, structural bone development, normal heart rhythm and more (ODS 2019).
HELP! I Can’t Meditate… I’ve Tried
It’s easy to understand how some folks can believe that statement to be true. It’s a lot like how some say, “I can’t exercise. I’m uncoordinated.” Or, “I can’t do yoga. My muscles are too tight.” It makes sense that when you believe there is only one way to accomplish something, it’s easy to feel defeated.
4 Genetic Profiles That Influence Fitness Results
For years, fitness professionals have had to combat genetic rationales their clients use to justify why they can’t achieve their goals—ranging from statements like “Everyone in my family is overweight; it’s just in my genes” to “Athleticism just isn’t in my DNA.”
What’s Your 2020 Vision?
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.
Three Ways to Keep Your Clients
You know the work it takes to get a new customer in the door. You’re spending money on marketing, time making sure your website listings are right, and energy on promotions and intro offers to get the word out. It’s not easy. But remember—it costs less to keep an existing client than it does to acquire a new one. Getting them to return again and again will help you keep your lights on and your business bustling! With that in mind, let’s look at three actions you can take to retain your clients.