Today, some consumers are still under the misperception that plant-based diets fall short when it comes to getting adequate nutrients like protein (IFIC 2019). However, scientific research continues to support consumption of more plant foods such as fruits, vegetables, nuts (like walnuts), seeds and beans, as part of a healthy eating plan that offers a spectrum of potential health benefits.Read More
I have had the distinct pleasure to work with golfers of all abilities in the last 27 years of clinical practice. I carry a 9 handicap and immensely enjoy the sport. I have the great honor of traveling with and being a staff chiropractor for the PGA and Champions Tour as well as for the University of Texas Sports Medicine Staff.Read More
As a trainer, you’ve likely had clients say things to you like, “I just look at food and gain weight” or “I’m doing what you’re telling me to and not seeing results.” It’s beyond frustrating for a coach to feel like they can’t help a client. But here’s the thing: It’s not your fault. Without insight into your client’s genetics, you’re left with trial and error to find his or her optimal diet and exercise program.Read More
Consumers are leading busy lives and are inundated with information and choice. Although taste remains a primary consumer driver in food choice, nutrition and health are also very important considerations. This is reflective of the evolving holistic conversation of health and well-being, as “nutrition” conversations no longer simply involve nutrients. This is not surprising, as the population is now multiple generations removed from farms, so it makes sense that there are more, broader questions from people about how and what food gets on their plates. So let’s talk a bit about the pork story.Read More
Automation is the key to efficiency and consistency—especially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you can—and should—automate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.Read More
To be “well” means seeking a state of physical, mental, and social well-being. Wellness is a lifelong effort, and fitness is a part of the quest. There are multiple dimensions of wellness—including physical, emotional, intellectual, spiritual, environmental, social, and occupational. It turns out that when you work out, you’re not only boosting your physical wellness but other dimensions as well. As part of the Mindbody Wellness Index, we asked more than 20,000 Americans from 50 major U.S. cities about their fitness habits. We learned which cities are most dedicated to fitness, how often they’re getting their sweat on, and what forms of exercise they want to try next.Read More
Starting your first fitness business takes commitment, determination and the will to succeed. Scaling that business takes all of that AND the willingness to tackle challenges that don’t apply to a single location. Smart planning now makes the eventual transition (it will happen!) smoother. The following are four steps that fitness businesses take to successfully grow their operations.Read More
How much do you think about magnesium?
Chances are, you and your clients don’t give this marvelous mineral the credit it deserves. Name the bodily function, and chances are pretty good that magnesium is somehow involved. It plays a role in a diverse group of over 300 biochemical reactions in the body, including a number of them specific to physical activity: protein synthesis, muscle and nerve function, energy production, oxygen uptake and electrolyte balance. It’s also involved in blood glucose control, blood pressure regulation, structural bone development, normal heart rhythm and more (ODS 2019).Read More
With each new year comes an influx of clients, friends, and colleagues with lofty health and nutrition goals. Which is a good thing. But it’s no surprise that by the time the new year confetti settles, those resolutions may have fallen by the wayside. Here are some expert tips to help your friends, clients, and self make 2020 the year of keeping nutrition goals within sight and success within reach.Read More
Finally! Gone are the days where fats were a 4-letter word. Research has dispelled the myth that a diet rich in energy-dense butter, marbled meats, and nuts can make you, well, fat. Informed eaters are now seeking out formerly forbidden coconut oil, fatty fish, and ALL the avocados.Read More
It’s easy to understand how some folks can believe that statement to be true. It’s a lot like how some say, “I can’t exercise. I’m uncoordinated.” Or, “I can’t do yoga. My muscles are too tight.” It makes sense that when you believe there is only one way to accomplish something, it’s easy to feel defeated.Read More
For years, fitness professionals have had to combat genetic rationales their clients use to justify why they can’t achieve their goals—ranging from statements like “Everyone in my family is overweight; it’s just in my genes” to “Athleticism just isn’t in my DNA.”Read More
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.Read More
You know the work it takes to get a new customer in the door. You’re spending money on marketing, time making sure your website listings are right, and energy on promotions and intro offers to get the word out. It’s not easy. But remember—it costs less to keep an existing client than it does to acquire a new one. Getting them to return again and again will help you keep your lights on and your business bustling! With that in mind, let’s look at three actions you can take to retain your clients.Read More
Text messages are a vital part of any good marketing strategy. Studies show us that 98% of marketing-related texts are opened—83% of those are opened within 5 minutes of being received. Those open rates far outpace even the cleverest email subject line, so texting should definitely be in your marketing toolkit. Text message marketing is a great way to retain customers by letting them know about promotions, discounts, and special events in the way they clearly like being reached. With that in mind, let’s look at some things to keep in mind when you’re crafting a text to send to clients.Read More
Whether you’re training for a half marathon, building strength or simply focusing on maintaining a healthy weight, fitness goals start with the right fuel. Today, one in four consumers wants to eat foods that provide health benefits,1 and they may turn to you for advice. Walnuts are a simple but powerful food that offer health benefits from head to toe.Read More
When most people think of dairy foods, they think of building strong bones. However, there are many nutrients in dairy foods that help support exercise recovery, such as protein for muscle repair and rebuilding, carbohydrates (in the form of lactose) for replenishment of glycogen stores, and fluids and electrolytes for restoring hydration. Plus, current research suggests that dairy foods and dairy protein ingredients (like casein and whey) can help improve body composition, strength, aerobic fitness and exercise performance.Read More
Nobody knows your business like you do.
From scheduling your employees to greeting your regulars by name, you know the people, processes, and products that make it go.
But it’s helpful to see your business from your clients’ eyes, as well. Completing a customer experience audit can help you understand that. It can also help you to find out what you’re doing well, and what you can upgrade to make your business an easier, friendlier place to spend money at.Read More
Picture yourself training clients or leading a class on a white sandy beach, poolside or in a gazebo overlooking sparkling blue waters. As a certified fitness instructor who travels to teach at a vacation destination, you will get all the benefits of a luxury holiday while inspiring and showcasing your expertise to new clientele. Here are 10 benefits to going beyond your club or studio and exploring opportunities that could lead you to some of the most coveted locations around the world:Read More