Business of Personal Training
Staying Competitive in a New Digital Age
Fitness tech is fast becoming the new norm. For trainers and entrepreneurs, remaining competitive in this new digital age means embracing change.
Leverage Your Expertise With Suspension Fitness
As a fitness professional, you can leverage your expertise by incorporating suspension fitness into your overall training programs.
Weight Bias in the Health and Fitness Industry
In an industry that strives to help people improve health and fitness, there is still a significant amount of judgment and stigma toward people with obesity.
July 2020 Question of the Month: Streaming Programs
Are you or any of your facility’s trainers offering streaming programs?
May 2020 Question of the Month: Do You Offer Interval Training Programs?
Are you offering a variety of interval training programs? For example, are you putting programs in the pool or offering combinations of HIIT aerobic and resistance training, reduced-exertion options, or programs of different lengths (e.g., 30 or 45 minutes)?
Connecting With Clients Outside the Club Walls
During challenging times, supporting client fitness, health, and wellness is vital. As a personal trainer, it’s increasingly more important to ensure that your clients are empowered to stay strong, motivated to continue training remotely, and have the tools needed to stay connected to you. As the innovator and leader in sports and fitness technology, Polar has several solutions to help personal trainers connect to clients beyond the club walls.
The Future of Fitness: DNA-Based Fitness Coaching
Join ISSA for our free webinar where you’ll not only find out how to become a Certified Personal Trainer, but how you can develop the perfect health and fitness plan for your client based on their DNA – all completely online – by becoming a certified DNA-Based Fitness Coach. In a world that’s looking for answers, don’t let your client’s health and wellness program be one of them. Learn how becoming a DNA-Based Fitness Coach can help you create a custom-tailored health and fitness program for your client’s individual needs based on their DNA results, even in a virtual setting.
Unleash Your Greatness and Build a Career That Inspires
Jack Welch, American businessman and former CEO of General Electric, once said, “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” This is the reason the IDEA World Convention exists—to bring together some of the brightest people in the fitness industry so they can grow into greatness and inspire that growth in clients, students, athletes, co-workers and staff.
Comprising more than 330 sessions led by top coaches, entrepreneurs, and fitness, nutrition and wellness professionals, IDEA World offers the full spectrum of education you are seeking for instant and ongoing career growth, regardless of your position in the industry.
Want to Improve Clients’ Results? Become a DNA-Based Fitness Coach
As a trainer, you’ve likely had clients say things to you like, “I just look at food and gain weight” or “I’m doing what you’re telling me to and not seeing results.” It’s beyond frustrating for a coach to feel like they can’t help a client. But here’s the thing: It’s not your fault. Without insight into your client’s genetics, you’re left with trial and error to find his or her optimal diet and exercise program.
March 2020 Question of the Month: Do You Offer Conditioning or Injury Prevention Programs?
As we begin to prepare for spring, are you offering any conditioning programs or injury prevention programs like the FIFA strategies outlined here? Do your programs take place indoors or outside?
Health and Wellness Coaching Approved as Healthcare Service
Health and wellness coaching has hit an important professional milestone. The AMA has officially recognized the role of health and wellness coaches as nonphysician healthcare professionals by approving procedural codes for tracking health and well-being coaching services. This means that health and wellness coaches who are certified by either the National Board of Health and Wellness Coaching (NBHWC) or by the National Commission for Health Education Credentialing Inc. are recognized as Category III healthcare professionals.
Active Pregnant Moms Boost Babies’ Fitness
Here’s more good news for pregnant exercise enthusiasts. East Carolina University researchers found that women who did 50 minutes of moderate-intensity exercise three times per week during pregnancy had babies with better neuromotor skills at 1 month old than babies of mothers who did not exercise.
6 Ways to Become a More Effective and Successful Personal Trainer
What do you hope to do next in your fitness career? Make the transition from part-time trainer to full-time business owner? Discover new profit centers to beef up your bottom line? Refresh your program design strategies? Deepen your understanding of the latest behavior modification techniques?
Learn how to do all this and more at the 2020 IDEA Personal Trainer Institute, the most comprehensive and impactful fitness event for personal trainers, fitness facility owners, and managers and program directors.
January 2020 Question of the Month: Equipment and Activity Trends
What activities or equipment-based program trends are you seeing in the new year? Are you boosting promotion of any particular programs like high-intensity interval training, indoor cycling, yoga or barre? Or are you offering shorter class times or opportunities for virtual training? Please share your success stories.
What’s Your 2020 Vision?
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.
Being Your Own Boss
There are several paths to becoming an entrepreneur in the fitness industry. While most discussion is centered around opening a studio and capitalizing on what your current clients believe to be your unique skills and talents, this represents only one path forward. You can choose to have a roof over your head, or you can go to your clients. You can stick with profiting from your intellectual property, or you can “borrow” an idea from someone else. Whatever you choose, owning your own business has never been easier. You just need to figure out which route makes the most sense for you!
The Secret to Social Media Success
Love it or not, if you want your business to thrive, you need a social media presence. According to a report from We Are Social, a global marketing agency, 3 billion people around the world use social media each month (Kemp 2018). Instagram reports that 60% of its users say they’ve discovered new products on the and that social media helps make better connections between businesses and consumers (business.instagram.com). However, grabbing the attention you deserve is a challenge when you’re competing with thousands of other fitness pros and “fitfluencers”—especially if you’re not willing to show off your, ahem, assets.
Three Ways to Keep Your Clients
You know the work it takes to get a new customer in the door. You’re spending money on marketing, time making sure your website listings are right, and energy on promotions and intro offers to get the word out. It’s not easy. But remember—it costs less to keep an existing client than it does to acquire a new one. Getting them to return again and again will help you keep your lights on and your business bustling! With that in mind, let’s look at three actions you can take to retain your clients.
Level-Up Your Text Message Marketing Game
Text messages are a vital part of any good marketing strategy. Studies show us that 98% of marketing-related texts are opened—83% of those are opened within 5 minutes of being received. Those open rates far outpace even the cleverest email subject line, so texting should definitely be in your marketing toolkit. Text message marketing is a great way to retain customers by letting them know about promotions, discounts, and special events in the way they clearly like being reached. With that in mind, let’s look at some things to keep in mind when you’re crafting a text to send to clients.
10 Reasons Why Fitness Instructors Should Teach on Vacation
Picture yourself training clients or leading a class on a white sandy beach, poolside or in a gazebo overlooking sparkling blue waters. As a certified fitness instructor who travels to teach at a vacation destination, you will get all the benefits of a luxury holiday while inspiring and showcasing your expertise to new clientele. Here are 10 benefits to going beyond your club or studio and exploring opportunities that could lead you to some of the most coveted locations around the world:
