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Business of Personal Training

Client Newsletter
Digital Marketing for Fitness Professionals

In today’s online-driven world, digital marketing is no longer optional—it’s essential. Whether you’re a personal trainer, wellness coach, or group fitness instructor, a strong digital presence helps you attract new…

Trainer helping woman lift weights to show DOMs
Women’s History in Fitness

For centuries, societal norms dictated that physical activity was unfeminine, and women were discouraged from engaging in fitness and sports. However, the journey from exclusion to empowerment has been marked…

Is AI Reliable for Use by Fitness Professionals?

Artificial intelligence (AI) has transformed industries worldwide, and the fitness sector is no exception. With the rise of AI-driven apps, wearable fitness trackers, and data analytics tools, fitness professionals have…

Gratitude & Grace: A Leadership Journey

As I sit down to write this editorial, I’m filled with gratitude to share a deeply personal chapter of my journey with our IDEA® community. My contribution to the newly…

Boosting Financial Success Through Advanced Education

As fitness and health professionals we all recognize the importance of staying on top of our game, passionately pursuing continuing education, and applying cutting edge strategies and evidence-based knowledge with…

The Female Gym Experience

Women who train in gyms expressed both positive and negative emotions, from feeling “always on display” to “sometimes empowered”, in a survey study that explored women’s body image and gym…

Founders Story – Dr. Emily Splichal with Naboso

Dr. Emily Splichal: Revolutionizing Fitness Through Barefoot Science and Sensory Stimulation  Dr. Emily Splichal’s journey in fitness and podiatry is one of innovation, determination, and an unwavering belief in the…

Fitness Trend 2025 – Wearable Fit Tech

Wearable Fit Tech: A Must-Have for Fitness Professionals in 2025  In 2025, wearable fitness technology is one of the hottest trends transforming the fitness industry. Whether you’re a trainer looking…

Mental Wellbeing and the Fitness Professional

Mental Wellbeing is at the core of health.  Join us as we explore the myriad of ways fitness professionals can impact mental wellbeing in their clients, key knowledge concepts in…