Business of Personal Training
Digital, Self-Managed Training Faces Adherence Tests
As digital training platforms continue to evolve, new research is examining how adherence holds up without in-person support. These findings reinforce ongoing discussions about the limits of technology alone and…
Beyond Moderate-to-Vigorous Activity Metrics
Researchers are expanding how movement is defined and measured. Moving beyond traditional intensity thresholds, newer models examine total daily movement patterns and behavior integration, reflecting a broader understanding of how…
Wearables Still Shape How Fitness Is Delivered
Wearable technology continues to top trend forecasts, including the 2025 ACSM survey, but the conversation is shifting. As data access expands, attention is turning toward interpretation and application, reinforcing the…
Consistency Is Built, Not Promised
Most fitness professionals recognize that long-term client retention is less about motivation and more about experience. Clients rarely disengage because they stop valuing health or movement. More often, they disengage…
Build Community with Evidence-Based Tips
Researchers examine strategies to boost exercise participation across three club types. Building community and increasing engagement are key to client retention. Norwegian School of Sports Sciences researchers in Oslo, Norway,…
The Science of Tech, Behavior Change and Program Adherence
Digital tools – from wearables to apps to AI coaching platforms – are reshaping how clients track habits, stay accountable and navigate change. Understanding what the science says about technology’s…
IDEA Career Success Workshop: Finding Your Professional Niche as a Fitness Leader
The fitness industry offers an extraordinary number of career pathways. As a fitness professional, you can coach clients one-on-one, lead group experiences, mentor new instructors, manage teams, open a studio,…
IDEA Career Success Workshop: Pathways to Leadership in Fitness
Every fitness professional begins their journey with a passion for helping people move, feel, and live better. But as your skills deepen and your career grows, something important happens. Your…
IDEA Career Success Workshop: Financial Foundations for Fitness Professionals
A thriving fitness career is built on passion, professionalism, and the ability to empower others. But behind every sustainable, fulfilling profession lies something equally important: financial stability. For many fitness…
IDEA Career Success Workshop: Communicating with Confidence
Being a successful fitness professional; whether you’re a personal trainer, group-fitness instructor, health coach, or studio owner, depends on more than your knowledge of exercise science and program design. At…
IDEA Career Success Workshop: Ethics in Action
A career in fitness is built not only on coaching ability and technical expertise, but also on daily decisions that influence client safety, trust, and long-term relationships. Ethics is the…
IDEA Career Success Workshop: Beginner Marketing for Fitness Professionals
In a world saturated with personal trainers, online coaches, and boutique fitness programs, great results alone won’t set you apart. You need a strong marketing strategy. Whether you’re just getting…
Automation for Fitness Professionals: Creating More Time for What Matters Most
No matter how passionate a fitness professional is, there’s one challenge that consistently surfaces: time scarcity. Between session prep, client communication, schedule management, programming adjustments, billing, and continuing education, it’s…
Launching an Online Fitness Offering in 30 Days
Every fitness professional has a library of expertise – the cues repeated in every class, the form fixes that change everything, the foundational progressions that create stability and strength. An…
Fitness Trends Shifting From In-Person to Hybrid
The fitness industry has always evolved in cycles. From the rise of boutique studios to the explosion of virtual training, professionals continually adapt to meet changing client needs. Today, we’re…
Why Understanding Career Risks is Critical for Fitness Professionals
Like any professional, fitness professionals face career risks, particularly risks that arise from malpractice claims. The consequences of a malpractice claim can damage your finances, reputation, and mental wellbeing. To…
IDEA Career Success Workshop: Entrepreneurship vs. Franchising for Fitness Professionals
As the fitness industry continues to grow and diversify, more professionals are stepping into ownership roles. But a major fork in the road remains: Should you open your own independent…
IDEA Career Success Workshop: Staying Safe and Legally Sound as a Fitness Professional
As a fitness professional—whether you’re a personal trainer, studio owner, or online coach – you’re not just shaping bodies; you’re managing legal responsibility. One minor accident or paperwork oversight can…
Accurate Fitness Trackers for People with Obesity
New research solves the problem of inaccurate fitness trackers for people of different sizes. Many may not realize that fitness trackers often miscalculate calorie burn for people with obesity, largely…
Empowering Your Studio with AI to be Smart, Safe and Strategic
As a fitness club or studio owner, AI (artificial intelligence) isn’t just a buzzword – it’s a powerful partner that can help elevate the member experience, optimize operations, and drive…
