Skills/Tools for Group Exercise Instructors
No need for concern about increased death risk from heart disease among experienced middle-aged exercisers who engage in high-intensity activity, at least if they’re male. Findings from a 10-year study of 21,758 generally healthy, very active men—like marathon runners, cyclists and swimmers—showed that even for those with higher coronary-artery calcium levels, athletic pursuits did not elevate risk of death.
Your gym should be a welcoming space.
First-timers should feel comfortable—and wanted—walking in and working out or taking classes.
Not only is being welcoming an important part of the human contract, but it’s doubly important for your business. First-time customers, of course, can become repeat customers and even members. Making sure their first experience at your gym or studio is positive is important for your bottom line.
Outstanding customer service has always been the number-one way to attract and retain customers, clients and members. In recent years, the notion of great customer service has changed as a result of high expectations from informed consumers. This switch has occurred in large part because people can “connect” with a company easily and quickly through a multitude of channels, both offline and online.
Nowadays, a top item on an entrepreneur’s to-do list is building a website. It’s no secret that consumers do their research online before making a purchase decision. They search for information about fitness services and then weigh their options, comparing what you offer to what your competitors provide.
So, yes, your business needs a website.
Have you ever made a recommendation to a client, then discovered the client heard something completely different? Or she took part of what you suggested and ignored the rest? Like the time I advised my client about the healthfulness of berries and later found out he had given up all other fruit. That was a nutrition misfire. Maybe it was the client’s all-or-nothing thinking, or maybe I hadn’t been clear enough. After all, there is subtlety in food and nutrition, and getting the message right is a challenge.
Men: Are you exercising and eating healthfully but not losing the weight you want? The good news is that there are more benefits to these two habits than just weight loss.
Megan Senger, professional fitness writer/editor and fitness instructor based in North Carolina, has summarized a few studies that center on men’s wellness, with comments on what the findings may mean for you.
How do you or your facility handle the issue of health and fitness misinformation? Since client education is critical in setting realistic expectations and achieving fitness and wellness goals, we want to hear how you’re tackling this issue,what creative solutions you’re using and how your efforts are being received. Please share your success stories.
We want to hear from you!
In rising to meet major challenges and needs—from overcoming cancer, a staph infection and even a four-story fall inside an elevator, to serving reservation residents and low-income individuals in high-crime neighborhoods—the 2019 IDEA World Scholarship recipients have shown character, determination and a commitment to helping others.
Encourage your pregnant clients (if cleared by their doctors) to keep working out with you. A new study shows that maintaining a healthy weight before and during pregnancy is a key factor in avoiding pregnancy complications.
Have you been frustrated by bad health and fitness advice doled out by social media influencers? You’re not alone, and if you sense that much of the popular online health information is wrong, you’re right! A recent study of key U.K. social media influencers’ weight management blogs—presented at the European Congress on Obesity in Glasgow, Scotland, in April 2019—showed that most influencers were not reliable weight management resources.
Veteran fitness pros know how important it is to pay attention to clients as unique individuals. Experience, education and empathy are key qualities that equip seasoned pros to help a wide variety of people with diverse needs.
The eco-minded nonprofit Environ?¡mental Working Group recently released this year’s update to its popular Shopper’s Guide to Pesticides in Produce™. Their Dirty Dozen™ list ranks conventionally grown fruits and vegetables that, according to their analysis of available data, tend to contain the highest concentration of pesticides and/or the greatest number of different pesticides. For instance, more than 90% of kale samples had two or more pesticide residues.
Muscle cramps can stop athletes in their tracks. Although they usually self-extinguish within seconds or minutes, the abrupt, harsh, involuntary muscle contractions can cause mild-to-severe agony and immobility, often accompanied by knotting of the affected muscle (Minetto et al. 2013). And cramps are common; 50%–60% of healthy people suffer muscle cramps during exercise, sleep or pregnancy or after vigorous physical exertion (Giuriato et al. 2018).
Looking for ways to activate and strengthen the core that go beyond the plank? IDEA’s latest free course (that’s right, free!) will help you fill your toolbox with a variety of multiplanar exercises that specifically—and effectively—target the core, keeping your clients interested and engaged.
Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.
You’re helping participants get set up on their bikes in your 6 p.m. cycling class when someone taps you lightly on the shoulder: Is it okay to ride if she’s pregnant? To your knowledge, you’ve never had a pregnant participant in class, and you don’t know how to respond.
Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon® offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!
The best indoor cycling instructors get it: The workout isn’t about you; it’s about the people you’re coaching. Your class is an opportunity to shine a light on others and help them feel successful. It’s a forum for building confidence, inner strength and community.
An engaging start is like a handshake; it introduces you to the riders. It’s your time to capture your audience by rolling out the carefully constructed plan you’ve created especially for them.
When it comes to balancing your training program, your mindset should be, “Tomorrow’s workout begins with your recovery from today’s.” Exercise recovery heals the pounding, twisting and tearing of physical activity. A well-thought-out strategy for recovery is becoming ever more crucial with the rising popularity of high-intensity workouts featuring barbells, kettlebells, heavy medicine balls, explosive plyometrics and anaerobic interval training.
It’s important to regularly contact your customers. The act makes them feel valued and supported. Plus, it keeps you top-of-mind.
An email newsletter is a great way to do that.