Dynamic Duos
Sometimes opportunity knocks. Sometimes it also proposes.
We talked to six fitness industry dynamic duos who are partners in business and in life. If youโre contemplating going into business with your spouseโor youโre just curious how fitness entrepreneurs make it work when theyโre also partners in lifeโyouโll want to hear what they have to say.
The 50% of marriages that end in divorce might make you think twice about adding the stress of a business partnership to your domestic relationship, but these couples point out benefits you may not have considered. For one thing, you share a stronger bond of trust with your spouse than youโd share with other business partners. And your spouse has seen you at your best and at your worst, which could help you learn faster and become more open to different perspectives on a situation.
Besides, who else shares more of your goals, passions and vision?
โEvery day we get to get up together with this joint goal of challenging the world to change. Every day we gain traction,โ says Colin Milner, CEO and founder of the International Council on Active Agingยฎ (ICAA), which he runs with his wife Julie, the chief operating officer.
Still, questions arise. Do you turn off the work faucet at night? Do you keep it strictly professional at work? Do you discuss your excitement over an upcoming trip together at work? Do you talk about your business in front of the kids? Whom do you vent to? Just who is the third party you complain to about a poor decision?
Guiding Hallmarks
Trust, loyalty and passionโhallmarks of a good marriageโare among the secrets of a successful business partnership, our half-dozen couples say. You want to pick your investors as carefully as youโd pick your spouse (or have your spouse
be
the investor). Above all, you need to invest as much in your relationship as you do in your business.
Working together does complicate a marriage. Communi-cation gaps multiply. Depending on the size and scale of your business, you may not see your spouse all day, so finding time to talk is a must. That can be especially challenging if youโve launched a startup and youโre focusing on practical business skills all day. If that becomes a habit you donโt break, it will be hard to build the business, let alone work on the two of you.
Too many small-business owners fail to delegate day-to-day tasks, making the business overly dependent on its founders, which can hurt you at home and at work in a hands-on business like fitness.
Business is like a baby: You should encourage it to walk on its own. That means working
on
your business, not in it, and letting your team make your business.
Rachael and Alwyn Cosgrove, owners of Results Fitness, have powerful evidence of the value of growing a team and sharing burdens. When Alwyn was diagnosed with cancer, they had to step away from the business for nearly 3 years. All the while, their business continued to thrive. Preparing for the unexpected requires a strong team.
โBe we, not me,โ Rachel advises.
Skills and Values
Success in business requires core competencies and common values. Our contributing couples share these traits:
Industry knowledge and experience.
A working knowledge of fitness instruction has served these partnerships well. Kathie Davis, Moira Merrithew, Sandy Franco, Lynne Brick and Julie Milner are experienced group fitness instructors. Rachel and Alwyn Cosgrove have hands-on experience training clients. While they may not be teaching end-consumer classes today, they understand and empathize with their staff and customers. No doubt, these qualities have helped to shape the services and products their businesses provide.
Business acumen.
While one partnerโs practical experiences bring unique perspective to developing products and services or educating staff and customers, the second partner can take on other key responsibilities. At least one partner in each of the six pairs has a strong sense of business and finance.
Similar goals.
Family, wellness and inspiring others to a healthy lifestyle are core values for Kathie and Peter Davis, cofounders of IDEA Health
&
Fitness Association. Today these values are built into everyday life for the Davises, as their children Jason and Kelli have both joined the business.
Humor, trust and respect.
Humor is a strong common denominator among these business couples, who also agree that mutual respect and trust make their relationships work.
โWho would you trust more?โ Alwyn Cosgrove points out.
โNone of us is perfect,โ says Lynne Brick, who cofounded Brick Bodies Fitness Services with her husband Victor. If trust is there, though, forgiveness is easy. Having the utmost respect for each otherโs expertise further boosts the success rate.
Confidence and communication.
โThereโs no one either of us thought could do it better,โ say Sandy and Ron Franco, co-owners of Francoโs Athletic Club. Confidence in the otherโs competence is essential.
Communication is another must for these business couples. With jam-packed schedules covering different bases within the business, they have to set aside time to catch up, plan and strategize.
Passion and play.
A passion for fitness and a dream of owning a fitness club gave Sandy and Ron Franco their start; sharing those values keeps the fire going. Both believe in family, faith and community, and they use hard work and a drive for excellence to deliver on those values.
A need to play can get lost in the focus on business. Lynne Brick emphasizes that playing hard is as important as working hard in keeping both the business and the relationship operating strongly.
Work-Life Balanceยญ
Advocates of work-life balance say that health and happiness require getting unplugged and disconnected from work. How is that possible when youโre staring across the pillow at your board of directors?
Find a good mix.
Our couples are mixed on how to meld their home and work lives. It may be more a dance than a split down the middle. Some couples tango only at work, while others waltz gracefully into evening and home.
Itโs not as simple as assigning roles for each partner or drawing a line between home and work. If youโre working side by side all day, youโll need a way to transition easily back and forth between the twoโbut work does not have to stay at the office.
โIf thereโs something youโre both excited about, why wouldnโt you want to bring it home?โ Colin Milner posits.
If you love your work, you may not mind if home and business arenโt so separated. You need to know each other: One partner may be ready for a break after meeting with people all day, while the otherโwho stayed at the officeโmay need to talk over some work-related details.
Nurture family values.
In their approaches to family time, especially mealtime, business partners vary. For couples with children, meals are opportune times either to focus wholly on family or to introduce the nuances of both positive and negative situations at work. The ups-and-downs of business gave Sandy and Ron Franco a way to teach their family resilience.
โSharing day-to-day happenings with our growing children provided a model for what life throws at you,โ Sandy explains. Family life and kids were the focus, but she and her husband shared business stories too.
When owning a business is a large part of your life, it naturally permeates conversations with those closest to you. The upside? โDinner out is a shareholdersโ meeting. Itโs a tax write-off,โ says Alwyn Cosgrove.
Colin Milner agrees, adding, โWeโve visited 30 different countries together because of what we do.โ
Identify pressure valves.
Of course, working with your spouse can have the occasional downside. Business is intense. Youโre both tired, working on a stressful situation or staff problems, for instance. When you want to escape, itโs tough to turn to your spouse for support if he or she is going through the same challenge.
And thereโs always going to be worry about the business. Fortunately, if youโre working with your life partner, you can worry less about professional trust. And like the Cosgroves, you may find that this helps you handle stressors at work. โWe decided if one of us was worrying, we both didnโt need to,โ Rachel says.
Conflict will occur from time to time, of course, and thorny matters will need attention. But if you arenโt seeing eye to eye at work, the disagreement is off-limits at dinner, say our interviewees.
โWe try to keep the discussion away from the dinner table when we eat a meal together. We often meet off-site to discuss business matters,โ Lynne Brick said.
Get the timing right.
Kathie and Peter Davis agree that not talking about business at home after 6:00 pm when they had small children allowed them to focus on family without distraction. Now that their children are grown, catch-up may happen over dinner but not after.
Bringing up work issues before bedtime is against the rules in the Franco household.
โIt doesnโt make for a good nightโs sleep,โ says Sandy.
Creating Boundaries
The work never ends for business owners, especially if youโre successful, so setting priorities and boundaries is crucial. Rachel and Alwyn Cosgrove, declared early on that their relationship was more important than the business. Thatโs a sensible strategy for business couples, who face considerable financial pressures if all their assets are tied up. Our couples have several ways of creating borders between the personal and the professional:
Mind the staff.
Boundaries may be needed for employees, as some become adept at playing wife against husband. Sandy and Ron Franco have figured out how to keep decisions on hold until both are aware of the situation. Rachel and Alwyn Cosgrove say they have developed systems and a culture that minimize this problem.
Turn off gadgets.
Limiting time on cellphones or computers while at home helps some entrepreneur couples reconnect away from work. If a few minutes on the computer has turned into hours, a friendly tap on the shoulder can be a helpful reminder, says Sandy Franco.
Stay in sync.
Running a business together doesnโt necessarily mean youโll be joined at the hip at work. The bigger challenge may be finding time to communicate about areas of work that you need to talk about. Thatโs where business can spill over into home life more than you want. Setting boundaries for โprofessional lifeโ and โpersonal lifeโ conversations can keep family life in focus.
Spend off-work time together and apart.
Fitness couples will be the first to tell you they enjoy being active together. Being active apart also contributes to a strong relationship. In addition to enjoying activities with Colin while they are traveling, Julie Milner takes walks with her friends. Rachel Cosgrove competes in Ironmanยฎ triathlons and powerlifting. Striking a balance between you and the two of you is healthy and may be more necessary than usual when you work and play together; otherwise, you may find yourselves isolated from others.
Do you need spaceโand worry that youโll lose that if you go into business with your partner? Sometimes the challenge is being together enough! With some of our couples, the partners literally have to hold meetings to stay current with whatโs happening. When the Davis IDEA family expanded to include son Jason and daughter Kelli, the foursome started walking to lunch together to stay in the loop on what was happening in their various roles.
Unified Goals, Separate Roles
Our six dynamic duos say they have distinctly different yet complementary skills that lend themselves to a divide-and-conquer approachโdivvying up key tasks and responsibilities to improve efficiency and streamline operations. How do they make it work?
Stay in touch.
Lynne Brick says that within their day-to-day business, she and Victor often donโt have overlapping schedules. A daily meeting at Starbucks helps them to connect intentionally and go over business updates with each other. โWe often donโt even see each other during the course of a day,โ she says.
Whether they meet for a morning coffee or for a debriefing after work, both the Bricks and the Francos agree that communication is key. โBeing the last to know never goes over well,โ notes Sandy Franco.
Delegate daily tasks.
Kathie Davis oversees content, educational issues and information presented at conventions and in IDEA publications. Peter, on the other hand, oversees the businessโs strategic planning and finance, along with revenue and sales functions. While they share joint responsibility for human resources and marketing, theyโre handling their own specific tasks during much of the day.
Divide vision and detail.
Among the contributing couples, one partner tends to be more visionary while the other focuses more on detail and implementation. One does marketing and brand development, and the other handles financial operations and business.
Given the ever-changing and educational nature of fitness programming, at least one of the two partners is involved in that area. Making decisions is easier when there are clear, distinct areas of responsibility. At the end of the day, someone decides whatโs best for the business.
Julie and Colin Milnerโs personalities have shone through since the conception of the ICAA. Driving from San Diego to Vancouver, Colin called Julie to share his plan. Colin is the visionary and big-picture strategist. Julie puts her skills to work implementing the projects and details.
Victor Brick is CEO for Planet Fitness Growth Partners, focusing on growing the business and making what Lynne calls the โbreak-the-bankโ decisions. Lynne puts her talents to work as group exercise department visionary, supervisor and brand agent. She wears multiple hats under their different business divisions, also supervising personal trainers and staff development. Daughter Vicki handles the daily business details.
This division of domains helps couples (and their families) get much more done in less time, allowing them to preserve their personal relationships while growing their businesses.
Conflict Resolution
All couples disagree. Business partners disagree. How do couples in business handle conflict? Itโs not as though you can go home and decompress or vent.
But there is an upside: Couples in business together often have a wealth of experience working through major decisions together. By managing their finances, purchasing a home and/or raising children, they have already flexed their joint decision-making skills.
See the value in conflict.
If the business has a clear mission and each partner has distinct areas of responsibility, disagreements happen less often.
โWe agree to disagree,โ Lynne Brick says.
โConflict is a healthy thing,โ Rachel Cosgrove observes.
The Milners use differences of opinion to examine all angles of a topic. โIf I see it differently, Colin always wants to hear what Iโm thinking,โ Julie Milner notes.
However, a business partnership is not for everyone, suggests Alwyn Cosgrove, who challenges the idea that working with a spouse is any different from working with someone else. โPartnerships are not for all people,โ he says, adding, โand business is not for everyone.โ
Reach out to third parties.
When a difference of opinion isnโt resolved satisfactorily, a third-party counsel can be helpful. In the case of our couples, their teams serve as additional ears and voices for the business. Since team members are committed to the businessโs growth but are not emotionally involved, this ensures that decisions are made with clarity.
The Wisdom of Hindsight
If youโre thinking seriously about entering into business or want to improve your business partnership with your spouse, our entrepreneur couples share the following advice:
Go all in.
Moira and Lindsay Merrithew advise โcopreneurโ fitness couples to be sure they are fully committed.
โThe right amount of dedication, creativity and determinationโnot to mention a visionary business planโare so critical for success,โ Lindsay declares.
โRemember there will be missteps along the way. How you work together as a team is essential to overcoming any obstaclesโstay positive, stay focused and work together to find the right solutions,โ adds Moira.
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Believe together.
Lynne and Victor Brickโs formula for success is sharing the same foundational beliefs and core values. Their personal values of loyalty, integrity and service have sustained 37 years of marriage and spilled over into business values that act as their compass.
Talk to each other.
Sandy and Ron Franco once again emphasize the importance of communication. In business and in relationship, itโs key.
Be sure youโre compatible.
Rachel and Alywn Cosgrove suggest couples first look at whether both business ownership and partnership are right for them. Alwyn points out that those decisions have nothing to do with whether itโs your spouse you will be working with or not.
Julie and Colin Milner emphasize how important it is for the personal relationship to be healthy. โIf you get along, [being business partners] will strengthen your relationship. If you donโt, it will probably break it,โ says Colin.
Start small.
Kathie and Peter Davis encourage couples considering a joint business adventure to like working together and spending a lot of time in each otherโs company. Consider working together first in a small way before committing to a new business, they advise.
If each partner has strong enough skills in their areas, the collaboration will go much better. If you can do it alone but youโd rather do it with your spouse, youโre in a good position.
Do your part.
โCouples who already experience a conflict-free relationship at home will probably find it continues that way if both partners are able to hold up their responsibilities,โ says Kathie Davis, drawing on her 33 years of experience.
Whatโs the bottom line from our panel of business couples? Really love your spouse. Love your work, and take it seriously with a good dose of humor.