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Debra Atkinson, MS

Article Archive

Dynamic Duos

September 20, 2015

“Every day we get to get up together with this joint goal of challenging the world to change. Every day we gain traction,” says Colin Milner, CEO and founder of the International Council on Active Aging® (ICAA), which he runs with his wife Julie, the chief operating officer.

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10 Great Ways to Boost Sales and Leads

August 28, 2014

The best way to attract your next customers and keep the ones you already have is to give, give, give. When you create and share valuable content, you’re positioning yourself as a trustworthy expert and you’re building your brand naturally. This lets you showcase your talents at a very low cost while you explore your options, and an approach that works for you and your customers can then take you from free to fee.

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Enhancing Your Brand

December 18, 2013

As a personal trainer, you’re faced every day with the challenge of selling yourself.

To keep your income flowing, you strive to keep your current clients, hunt for new clients and develop new program ideas. But there’s a big difference between cash flow and long-term profitability. The personal training business is increasingly competitive. Personal trainers who compete on price, train too wide a variety of needs or say that their program is “great for anyone” don’t have a good grasp of personal branding. If you’re underpaid and
undervalued, this might be you.

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Selling Personal Training Services With Flow

August 16, 2010

Do you love personal training but dislike selling your services? To help people, you need to train them, and in order to train them you need to sell your services. You know you can’t be a wallflower, but you don’t want to be pushy, either. The good news is that you can learn “Buy-Chi,” the art of selling personal training with flow.

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Using Talk Radio as a Marketing Tool

March 27, 2010

What if you could talk your way to new customers, enhance your credibility and add value for your current clients—all for less money? Hello, talk radio. If you have the gift of gab and can hone it to the talk radio market, you may have found a niche that will set your business on fire.

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Teaching Trainers the Art of Self-Promotion

September 30, 2006

If you are a director or manager operating on a tight budget, chances are you have spent at least some of your dwindling financial resources promoting your studio’s personal fitness training services. But no matter how much of the budget pie has been allotted to marketing those services in newsprint, radio or television ads, you’ll never succeed if your personal fitness traine…

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Market Now or Forever Hold Your Speech

September 30, 2004

Do you have a knack for public speaking? Statistics on obesity and inactivity prove that as a fitness professional, you have knowledge that people need! Can you also connect with an audience through your humor or personal stories? If so, or if you are willing to learn, you could join the ranks of fitness professionals reaping the many marketing benefits of speaking as a fitness expert.

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Hit Those Numbers!

June 30, 2004

Additional club revenue used to come from tanning, massage or supplements. Now personal training is boosting the bottom line.

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Public Speaking Rx

April 30, 2004

Just a few months ago, an 8-year-old boy had a 2-year-old bike collecting dust in the garage. His mother’s efforts to get the boy to ride were met with much resistance. So many other things came more easily for him; he simply was not eager to try this challenging activity. His mother was convinced his first wheels would be those on a car.

The boy became more frustrated every time his mother encouraged him to try riding. She too began to get apprehensive. If he fell, the mishap was of course all her fault.

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