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Three Guerrilla Marketing Strategies to Attract and Retain Members

If you’re a fitness facility owner, manager or personal trainer, chances are you’ve chosen to work in the health and fitness field because you want to make a difference in people’s lives. Everyday business to-dos like marketing can seem self-serving and a distraction from the work you’d rather be doing. In reality, however, marketing is a critical service you provide to prospective clients. How else will they find the facility that’s right for them? Don’t think your marketing has to be sleazy!

Activity Trackers: How Should We Start?

More trainers and instructors than ever are using fitness technology such as heart rate monitors and video capture to examine their clients’ exercise performance. But activity trackers remain a relatively untapped tool—even though the devices collect a wealth of incredibly useful data, like steps walked, hours slept and calories burned.

How Should We Start?

“When clients go on vacation, do you send them with ‘homework’ so they can maintain their diet and fitness program?”

I always do what is best for my clients. As a result, the majority of the time I do not send them on vacation with exercise homework. The only time I do this is when it is truly what’s best for the client and if the client wants it. If I do develop a plan for vacation, under no circumstances do I call it “homework,” as people exercise more when it doesn’t feel like an obligation.

Successfully Transitioning to a Career as a Trainer

So how do you actually switch from your current career to personal training? That depends upon several factors, including your time availability and your finances. Will you need to work full- or part-time while you study to become a trainer? Can you live with parents or friends to save money? Are you the sole breadwinner of your family, so you’ll need to continue a full-time job? Here are some options:

ACE Insight

RESEARCH: Investigating The Physiological Responses To Trx® Suspension Training.®
How Effectively Does The Trx Suspension Trainer™ Deliver Short- And Long-Term Health Benefits?
In the past decade, the TRX Suspension Trainer has become an incredibly popular piece of fitness equipment in studios around the world. The manufacturer, along with the equipment’s many proponents, have claimed it provides a variety of workouts that improve mobility and flexibility, build lean muscle and improve core stability.

The Study

Four Hungers, Four Fears

Our life can be seen as an insatiable quest to assuage four hungers: hunger for safety, hunger for control, hunger for connection, and hunger for self-expression. Our fears, by extension, are the hunger pangs we experience when these needs go unmet. Hunger for safety yields fear of pain (or discomfort), hunger for control stirs up fear of failure, hunger for connection lays the groundwork for fear of rejection, and hunger for self-expression makes possible fear of humiliation.

The Leadership-Fear Connection

Let’s define leadership for a moment: Leaders guide and influence people to work toward a desirable future goal that has no guarantees. If the goal is easy, then mere project management will do, but when the goal is challenging (taking us into unfamiliar territory beyond our comfort zone), then leadership is required. The conditions of leading—newness and uncertainty—trigger our fears; in particular, our fears of pain, failure, rejection and humiliation.

How to Build a Business With Purpose

The most profitable and successful personal trainer entrepreneurs know that education is an absolute must for building a business that thrives for the long-term. That’s one of the reasons why Jill McKay first attended IDEA Personal Trainer Institute in 2015—and has returned ever since. Amidst a transition in her life from busy mom to fitness entrepreneur, she knew that she needed to learn more about the industry before she felt comfortable starting her new company.

How to Achieve a Winning Mindset

The 2016 Summer Olympics in Rio de Janeiro are long over.

But for a moment, I want you to think back to the events that especially inspired you. What made you stand up and cheer for an athlete who performed a superhuman act of endurance, grace and sportsmanship? Whether it was Simone Biles defying physics, Michael Phelps earning stacks of gold medals or Katie Ledecky smashing world records, last year’s Olympians showed us what happens when talented, persistent individuals focus their minds on winning.

Be Prepared to Scrap Your Plan

You can do all the planning in the world, but sometimes the plan is just not going to work. The things that really matter are the success
and safety of the people who walk into yourstudio. And to get those people to where
they need to go, you must meet them where they are today.

Flexitarian Eating

Have you been tempted to become a vegetarian, but the thought of giving up barbecues or your mom’s meatloaf seems too daunting? Thankfully, you can obtain many of the same benefits of vegetarian living without forgoing meat completely. You just have to become a “flexitarian.”

How to Keep Your Client in the Moment

Every fitness and wellness professional wants to build a consistent clientele, and the best pros retain clients for several years. Why do clients keep coming back? How is it that some trainers keep clients only a few months, on average, while others retain the same clients for years?

Mother Nature’s Gym

Marie was a client who had long suffered from anxiety. I’d discovered years ago that a walk outside before a strength training workout calmed and focused her mind, resulting in a more effective workout for her and a more positive experience for both of us. When my boss found out, he went ballistic.

The Path to Enlightened Leadership

As health and fitness professionals, we are in the business of helping others and leading them to grow and develop physically and mentally. How much more equipped we can be as leaders if we undertake this inner sculpting ourselves. In the act of changing and growing ourselves to reach our full potential, we become more effective in helping others achieve their goals.

8 Tips for Marketing Your Exercise Event

Many personal trainers and fitness professionals are well-educated, caring, and darn good at helping people get results. However, despite all good intentions, they struggle to fill their programs and schedules. Why?
It seems like, deep down, most fitness pros don’t want to be “that guy”; you know, the high-pressure, in-your-face, arrogant salesperson who is only after the big commission check. I don’t blame them. Savvy clients can smell a rotten egg a mile away.