Fitness and wellness professionals should promote the benefits of mindful physical activity to preserve youthfulness. Increased interest in health, longevity and integrative approaches to wellness are stimulating “anti-aging” business. Supported by aging Baby Boomers and the anti-aging medical movement, the industry is presently valued at $96.89 billion. And according to “Anti-Aging Products: A Global Strategic Business Report,” released in March 2008 by Global Industry Analysts Inc., based in San Jose, California, the market is projected to be worth $115.5 billion by 2010.
The anti-aging industry includes products to enhance skin, hair and body appearance, as well as nutritional supplements. Interest in looking young and staying healthy is projected to increase in future years.
Dear IDEA Fitness Community, IDEA Health & Fitness Association’s staff and members are united in opposing prejudice, bigotry and racism. We denounce all acts and intents associated with these affronts to…
Updated: 4/14/2020 It is with a very heavy heart that we must cancel the 2020 IDEA World Convention, July 8-12, in Anaheim, CA. Despite making…
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