Fitness and wellness professionals should promote the benefits of mindful physical activity to preserve youthfulness. Increased interest in health, longevity and integrative approaches to wellness are stimulating “anti-aging” business. Supported by aging Baby Boomers and the anti-aging medical movement, the industry is presently valued at $96.89 billion. And according to “Anti-Aging Products: A Global Strategic Business Report,” released in March 2008 by Global Industry Analysts Inc., based in San Jose, California, the market is projected to be worth $115.5 billion by 2010.

The anti-aging industry includes products to enhance skin, hair and body appearance, as well as nutritional supplements. Interest in looking young and staying healthy is projected to increase in future years.