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Magnificent Magnesium
How much do you think about magnesium?
Chances are, you and your clients don’t give this marvelous mineral the credit it deserves. Name the bodily function, and chances are pretty good that magnesium is somehow involved. It plays a role in a diverse group of over 300 biochemical reactions in the body, including a number of them specific to physical activity: protein synthesis, muscle and nerve function, energy production, oxygen uptake and electrolyte balance. It’s also involved in blood glucose control, blood pressure regulation, structural bone development, normal heart rhythm and more (ODS 2019).
HELP! I Can’t Meditate… I’ve Tried
It’s easy to understand how some folks can believe that statement to be true. It’s a lot like how some say, “I can’t exercise. I’m uncoordinated.” Or, “I can’t do yoga. My muscles are too tight.” It makes sense that when you believe there is only one way to accomplish something, it’s easy to feel defeated.
4 Genetic Profiles That Influence Fitness Results
For years, fitness professionals have had to combat genetic rationales their clients use to justify why they can’t achieve their goals—ranging from statements like “Everyone in my family is overweight; it’s just in my genes” to “Athleticism just isn’t in my DNA.”
What’s Your 2020 Vision?
Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.
Three Ways to Keep Your Clients
You know the work it takes to get a new customer in the door. You’re spending money on marketing, time making sure your website listings are right, and energy on promotions and intro offers to get the word out. It’s not easy. But remember—it costs less to keep an existing client than it does to acquire a new one. Getting them to return again and again will help you keep your lights on and your business bustling! With that in mind, let’s look at three actions you can take to retain your clients.
Level-Up Your Text Message Marketing Game
Text messages are a vital part of any good marketing strategy. Studies show us that 98% of marketing-related texts are opened—83% of those are opened within 5 minutes of being received. Those open rates far outpace even the cleverest email subject line, so texting should definitely be in your marketing toolkit. Text message marketing is a great way to retain customers by letting them know about promotions, discounts, and special events in the way they clearly like being reached. With that in mind, let’s look at some things to keep in mind when you’re crafting a text to send to clients.
Choose Walnuts for Wellness
Whether you’re training for a half marathon, building strength or simply focusing on maintaining a healthy weight, fitness goals start with the right fuel. Today, one in four consumers wants to eat foods that provide health benefits,1 and they may turn to you for advice. Walnuts are a simple but powerful food that offer health benefits from head to toe.
3 Benefits of Dairy for Workout Recovery
When most people think of dairy foods, they think of building strong bones. However, there are many nutrients in dairy foods that help support exercise recovery, such as protein for muscle repair and rebuilding, carbohydrates (in the form of lactose) for replenishment of glycogen stores, and fluids and electrolytes for restoring hydration. Plus, current research suggests that dairy foods and dairy protein ingredients (like casein and whey) can help improve body composition, strength, aerobic fitness and exercise performance.
How to Audit Your Customer Experience
Nobody knows your business like you do.
From scheduling your employees to greeting your regulars by name, you know the people, processes, and products that make it go.
But it’s helpful to see your business from your clients’ eyes, as well. Completing a customer experience audit can help you understand that. It can also help you to find out what you’re doing well, and what you can upgrade to make your business an easier, friendlier place to spend money at.
10 Reasons Why Fitness Instructors Should Teach on Vacation
Picture yourself training clients or leading a class on a white sandy beach, poolside or in a gazebo overlooking sparkling blue waters. As a certified fitness instructor who travels to teach at a vacation destination, you will get all the benefits of a luxury holiday while inspiring and showcasing your expertise to new clientele. Here are 10 benefits to going beyond your club or studio and exploring opportunities that could lead you to some of the most coveted locations around the world:
Do It for the ‘Gram
Instagram’s billion active monthly users and 500 million active weekly users demand your attention. If you’re doing any marketing for your gym or fitness studio, it’s a platform you can’t afford to ignore.
But, being strong on the 'gram doesn’t have to dominate your time.
How to Make First-Time Gym Clients Feel Welcome
Your gym should be a welcoming space.
First-timers should feel comfortable—and wanted—walking in and working out or taking classes.
Not only is being welcoming an important part of the human contract, but it’s doubly important for your business. First-time customers, of course, can become repeat customers and even members. Making sure their first experience at your gym or studio is positive is important for your bottom line.
How to Prepare for Shopping’s “Busy Season”
As the holidays approach, so does the three-day Super Bowl of Shopping.
Black Friday (Nov. 29), Small Business Saturday (Nov. 30), and Cyber Monday (Dec. 2) are all circled on any good bargain-hunter’s calendar.
Enticing them can mean a chance to bolster your retail sales. AND, if you present the right deal, you can earn a customer who will return again and again.
Get Your Fitness Business Ready for the Holidays
Whether you’re getting your first frost warnings or temps have dropped from 100 degrees to a balmy 95 where you live, summer is just about over.
That means it’s time to plan for the holidays at your fitness business and the ensuing new year’s rush.
5 Steps to Better SEO for Your Website
Search engine optimization—SEO—isn’t black magic. It’s all about creating readable, searchable content. That way people can easily complete their tasks and learn what they need to learn from your website.
If you do that well enough, your business’s website should rank more highly on Google and other search engines.
How Designing a Great Newsletter Increases Customer Engagement
It’s important to regularly contact your customers. The act makes them feel valued and supported. Plus, it keeps you top-of-mind.
An email newsletter is a great way to do that.
5 Easy Automated Text and Email Wins for You
Automated marketing should be the bedrock of your marketing strategy.
It’ll deliver a good, consistent message to new and current customers. That should help to retain and grow revenue.
Beat the Summer Lull at Your Fitness Business
Summer is here, which for many fitness businesses means downtime at their studio or gym. As a studio owner myself, I’ve experienced what seems like “The Endless Summer,” too.
Long gone are the days of resolutions and defined schedules. Instead, clients are away on vacation, taking care of kiddos on summer break, spending more time outdoors—and, for some, all of the above.
3 Keys to Profitable Growth Strategies for Advanced Fitness Business Owners
The most successful fitness professionals and business owners reach a point where their time and energy are MAXED OUT!
There’s simply no more capacity to continue growing their business. There aren’t enough hours in the day.
So even though they want more out of their fitness business, they don’t have the capacity or capability to continue increasing total client numbers.
