Whether you’re getting your first frost warnings or temps have dropped from 100 degrees to a balmy 95 where you live, summer is just about over.
That means it’s time to plan for the holidays at your fitness business and the ensuing new year’s rush.
Search engine optimization—SEO—isn’t black magic. It’s all about creating readable, searchable content. That way people can easily complete their tasks and learn what they need to learn from your website.
If you do that well enough, your business’s website should rank more highly on Google and other search engines.Read More
It’s important to regularly contact your customers. The act makes them feel valued and supported. Plus, it keeps you top-of-mind.
An email newsletter is a great way to do that.
Summer is here, which for many fitness businesses means downtime at their studio or gym. As a studio owner myself, I’ve experienced what seems like “The Endless Summer,” too.
Long gone are the days of resolutions and defined schedules. Instead, clients are away on vacation, taking care of kiddos on summer break, spending more time outdoors—and, for some, all of the above.
The most successful fitness professionals and business owners reach a point where their time and energy are MAXED OUT!
There’s simply no more capacity to continue growing their business. There aren’t enough hours in the day.
So even though they want more out of their fitness business, they don’t have the capacity or capability to continue increasing total client numbers.
No one wants to gain weight during the holidays, but it’s difficult to turn down all that scrumptious food and drink—and you shouldn’t! Forget denial: these six science-based strategies will help you enjoy the season healthfully without packing on the pounds.Read More
Have you ever asked yourself, “how can I grow my professional training business when I am spending so much time driving from session to session?”
We hear this all too often in the professional training community, which is why many trainers have expanded into offering virtual training sessions. It’s the fastest way to tripling your monthly income while cutting your travel time in half. Sound too good to be true? Read Henry’s story below to learn more.Read More
Owning your own fitness business is fun and rewarding, but it also carries risks. It’s smart to understand those risks and how you can minimize their impact on your business. Here’s what you need to know about personal trainer insurance to keep your business in shape.Read More
Naturally you want the best for your clients and yourself, whether it’s a perfectly tailored workout or the ideal diet and nutrition regimen. But when it comes to supplements, how do you assess quality? For 30 years NOW Sports has been making pure, unadulterated sports nutrition products, and we have some helpful tips on what to look for when choosing a sports nutrition brand that’s ideal for you and your clients.Read More
The 2018 NSCA Personal Trainers Conference is more than just an event – it’s an experience that will power your potential. Join the industry’s more forward-thinking innovators and influencers in Baltimore, MD or online via Live Stream for a weekend filled with cutting-edge science and application designed to advance fitness professionals.Read More
Keep your clients guessing or simply change up your own workout with new moves and new equipment. Power Systems Master Coach PJ Stahl breaks down two exercises that use the PowerWave: the Back Squat and the Woodchop. These exercises will fit perfectly into a total-body circuit training class or a one-on-one training session.Read More
It seems as though the best way to foam-roll is in the name: Roll, and rolling back and forth has merit and support from the scientific community. In a recently published foam-rolling review, Kalichman and David (2017) examined 42 studies that revealed that there are only a few different rolling techniques. The most common is to roll the length of a chosen muscle for a set time (1–2 minutes is the most common). Another common technique is to “knead” the muscle with small back-and-forth motions along the length of the muscle.Read More
The Staby and io-ball are two of the most versatile fitness tools on the market today. The Staby is a vibrational rod developed and manufactured in Germany, using innovative materials that are also used in the aerospace industry. Because vibrational training strengthens even the small, intrinsic muscles surrounding the joints and postural muscles, it has proven to be an extremely successful addition to a regular exercise program. Employing this tool for 10–15 minutes within a regular exercise program enhances the overall benefits of an hour of exercise.Read More
Establish a Baseline
Before you can even think about progressing a client, you first need to establish a baseline. Every trainer should have a system in place for completing a starting evaluation. This evaluation should give you a comprehensive idea of what your client is capable of and what his or her limitations are.Read More
Today’s consumer is at the center of an explosion of wearable devices marketed to those who are trying to meet their health and fitness goals. However, not everyone is using this technology to his or her advantage. Not only can you help your clients understand the benefits of wearable technology; you can also analyze the data for insights into their habits, allowing you to further customize their training.Read More
Yoga is one of the nation’s leading natural therapies used by millions of Americans to address chronic and acute conditions, and to promote a lifetime of health and well-being. From professional athletes and physical trainers to gym-goers and overworked professionals, the masses have adopted yoga as a supplement to other workouts because its benefits include greater strength, flexibility, peace of mind and stress control.Read More
Trainers are constantly in search of new and exciting ways to take their training up a notch. The new millennium introduced stability training as a way of increasing balance and core challenges. By standing on a dynamic surface, trainers sought to create an unstable environment to stimulate the nervous system to improve balance, stability and. thereby, function.
But what about the upper body?Read More
Suspension exercise combines body weight and anchored, seatbelt-like straps to provide an alternative to free weights and machines. The question on a lot of trainers’s minds is whether these strap-based training systems work as well as more traditional resistance training tools. Though research into this question has been somewhat sparse, studies are starting to paint a picture of effective ways to integrate suspension exercise into a workout program.Read More