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Fix Your Posture to Improve Your Performance

Muscle tension around the head, neck and shoulders can limit range of motion, alter movement patterns, reduce breathing efficiency, increase stress and lead to pain.

Have a Ball This March Madness

As health enthusiasts and basketball fans alike make their March Madness brackets and plan game-time snacks, it’s important to enjoy the foods and activities that make you feel good. Sunsweet is encouraging health enthusiasts to have a ball this Spring by leaning on nutritious and delicious foods to help you feel energized ahead of and during March Madness.

Where Food Comes From: Spotlight on California Dairy

This summer, I met with two dairy farmers in my home state of California to learn more about the dairy products we all enjoy and rely on for fueling and recovery. Here are three things I discovered.

Nutrition Coaching Made Easy!

A nutrition coaching certification is an entry pass to many rewarding opportunities in helping people get healthy by opening a wide range of career paths that target different audiences like…

Stretching the Hip Flexors Isn’t Enough

Tight hip flexors can have a negative impact on the body, affecting things like pain, injury, stress, posture, movement and performance. It’s likely that you’ll work with clients affected by tight hip flexors, giving you a unique opportunity to share knowledge and create better routines that set them up for long-term success.

Fueling Performance With California Prunes & Prune Juice

If you’re someone who continually leans on the same foods to support your fitness goals, now is the time to give your snacks or meal plan a refresh. Reach for California Prunes or Prune Juice for a new, whole-food based option to help you achieve your peak performance.

Online Training and the Post-Pandemic Fitness Landscape

Personal trainers and gym owners have made rapid adjustments to the “new normal,” including adaptations to training and client interactions.

How to Design Successful Group Exercise Classes

Teaching group exercise classes is one of the most challenging skills in the fitness industry. Whether teaching in a club, studio or outdoors, you need to be prepared for anything….

Help Prevent Negative Effects of Aging

Are you interested in offering a more holistic approach to your clients’ wellness? That’s where MELT comes in as a prime offering to both retain members and create a new offering more appealing to older adults.

The Science of Food Choices

Changing eating behavior is really hard. It’s not just one decision in the beginning; it’s continual decisions about how and what to eat each time we come to a meal.

Why SMART Goals Might Not Be Smart for Exercise

Let’s take a step back and consider whether SMART goals are what we or our clients need. SMART goals are all about, well, setting goals. And goal setting is important…

Ultimate Adventure To Longevity in Fitness & Movement

Have you ever wished you could reconnect your mind and body? Many of us feel out of sync with ourselves. We want to feel better, but we don’t know how…

Why Plant-Based Foods Are the Hot New Dietary Trend of 2022

Unless you’ve been living under a rock, you’ve probably noticed the plant-based food revolution at the grocery store. Sales of plant-based food doubled in 2020, and it seems like the…

Nutrition Programming: Increase Brand Awareness & Revenue

How do fitness professionals ethically and legally teach clients in desperate need of nutritional support to maximize optimal health and why should we add nutrition coaching to our businesses?

Plant-Powered Proteins: Considerations for the Athlete

Soy protein has been shown to be just as effective over the long-term at improving lean mass as whey protein.

Get a Grip on Your Strength

The TRX Bandit is a universal-fit, ergonomic handle that attaches to one or more strength bands to improve comfort, control and performance.

The Real Deal Behind the Hip Hook

“The Hip Hook is the first and only muscle release tool for both the psoas and iliacus muscles—the primary hip flexors. You can’t relax one without relaxing the other,” explains Koth.

4 Brand-Building Tips for Personal Trainers

Distinctive and effective branding is imperative to the success of any business. Your brand is the identity you’re presenting to your clients and, ultimately, what will define you in their eyes and set you apart from the competition.

Diversify Your Personal Training Services

Diversifying your fitness business increases your income and gives you an edge over other fitness trainers. But you can have a satisfying career as a certified personal trainer without doing things the old way.

Small Group Training Remains #1 Income Earner

The landscape of the fitness industry looks different these days. Fitness enthusiasts and newcomers alike are approaching the gym with a different perspective. Large gyms with big groups are not as appealing, nor is the price tag of a personal trainer. Small group training (SGT) via boutique studios, private trainers, or online platforms is the preferred activity of fitness participants, especially for personalized instruction. SGT also remains the number one profit center in clubs. If you are stuck in a rut of instructing one-on-one training or group classes (online or in-person), now is the time to enter the “Sweet Spot” of SGT, increase your offerings, and begin earning your worth.

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