Business World Warms to Yoga
It’s early days yet, but more corporations are adopting yoga programs to help employees cope with stress and be more active in the workplace. Large organizations such as IBM, Nike and Apple now offer yoga training.
One New York City entrepreneur, Bruce
Van Horn, has developed business-friendly classes with creatively described postures such as “opening bell” and “firm footing in a changing marketplace,” instead of the usual asana references, according to Forbes magazine. Other trainers are customizing programs to counter typical workplace issues such as low-back pain, carpal tunnel syndrome and poor posture.
Opportunities for mind-body movement professionals should increase as yoga, meditation, tai chi and Pilates programs continue to fill the mainstream.
Shirley Eichenberger-Archer, JD, MA
Shirley Eichenberger-Archer, JD, MA, is an internationally acknowledged integrative health and mindfulness specialist, best-selling author of 16 fitness and wellness books translated into multiple languages and sold worldwide, award-winning health journalist, contributing editor to Fitness Journal, media spokesperson, and IDEA's 2008 Fitness Instructor of the Year. She's a 25-year industry veteran and former health and fitness educator at the Stanford Prevention Research Center, who has served on multiple industry committees and co-authored trade books and manuals for ACE, ACSM and YMCA of the USA. She has appeared on TV worldwide and was a featured trainer on America's Next Top Model.
