Saving a Sinking Ship, Part 5: The Relaunch

Fitness Management 101: Conclusion of our series on how to rescue a drowning personal training business.

The “Saving a Sinking Ship” series has profiled a flailing business called Jacked Up Fitness. Part 1, “Bringing Your Business Back From the Brink,” covered an initial assessment I did that revealed several core issues needing improvement. In response, the facility’s owners made aesthetic changes, improved their systems, revamped leadership structure, added a set of policies and organized their financial infrastructure.

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