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Why Introductory Offers Attract New Clients
Early in my career as a personal trainer, I was confused as to why my client base was growing at a glacial speed. After all, I had spent years preparing, applying principles, learning program design and getting certified so that I could have a career that would change people’s lives for the better.
I wanted to be busy. I was prepared to sign as many clients as possible. To accomplish my goal, I attended every social and networking event I could. At these events, I was proud to tell people I was a personal trainer.
Strengthening the Ankle After Injury
A sprained ankle has far-reaching effects that personal trainers need to understand to help clients heal and regain mobility. A sprain tears one of the ligaments that stabilize the ankle. It’s one of the most common musculoskeletal injuries (Doherty et al. 2014), causing pain and other problems that can restrain mobility for up to 2 years (Anandacoomarasamy┬á& Barnsley 2005). As the body compensates to protect the injured ankle, musculoskeletal imbalances can arise that pile on more pain and dysfunction throughout the body (Price & Bratcher 2010).
Foam-Rolling Techniques: A 4-Step Formula
It seems as though the best way to foam-roll is in the name: Roll, and rolling back and forth has merit and support from the scientific community. In a recently published foam-rolling review, Kalichman and David (2017) examined 42 studies that revealed that there are only a few different rolling techniques. The most common is to roll the length of a chosen muscle for a set time (1–2 minutes is the most common). Another common technique is to “knead” the muscle with small back-and-forth motions along the length of the muscle.
Staby & io-ball: Challenge Your Core; Train Smarter
The Staby and io-ball are two of the most versatile fitness tools on the market today. The Staby is a vibrational rod developed and manufactured in Germany, using innovative materials that are also used in the aerospace industry. Because vibrational training strengthens even the small, intrinsic muscles surrounding the joints and postural muscles, it has proven to be an extremely successful addition to a regular exercise program. Employing this tool for 10–15 minutes within a regular exercise program enhances the overall benefits of an hour of exercise.
Need a Reason to Make a Change?
This fall, the top priority of club owners and operators is to prepare their facilities and staff for the January rush. As they re-evaluate their offerings, instructors and overall business, they ask themselves: Are we ready to give new members the best experience possible and keep them coming back, even after the initial motivation wears off?
Sales Systems That Work
Is sales a dirty word to you? Do you picture a snaky used-car salesman? Or do you think of the ability to sell as a skill you were either born with or not? Hopefully you’re an enlightened fitness entrepreneur and you think of sales as a system you can teach to your staff.
This article focuses on the importance of including a formal sales system in your operations manual—the backbone of your operation. Your ability to sell determines your ability to keep your business alive. Read on to discover the five steps needed for successful sales.
Get It Done! Part Two
When you understand the “why” and “how” of organizing time and tasks, you lay the foundation for stress-free productivity. In part one of this series, we touched on how to get the right work done, in the right way, with the right system. Now that you’ve dumped the data, learned the steps to control the chaos and started making strides, it’s time to discuss the tools you need to streamline the process.
Decision Time—Paper or Digital?
6 Steps to New Habits
Use the habit loop to establish new daily habits that will help to achieve a desired outcome. Follow a six-step approach to creating new, goal-oriented habits with your clients.
Step 1: Establish Goals and Milestones
4 Ways to Unlock a Winning Mindset
Unlocking your winning mindset isn’t about training harder or logging more hours. It’s about opening up your mind in such a way that you welcome new opportunities to learn. It’s about finding the things that give you joy and productivity; it’s about finding a work–life balance that makes you more successful both inside and outside the office.
Here are four ways you can use to start unlocking your own winning mindset:
Get inspired. There’s a reason why successful entrepreneurs and athletes are quick to identify their mentors and role models.
Class Plan: Lower-Body Moves Revisited
Help your students improve lower-body strength by taking them through unique variations of the lunge, squat and deadlift. Round out the routine with basic choreography to rev up heart rates and burn extra calories. Play with tempo, range of motion, power moves and compound exercises to challenge your students.
Increase Revenue and Reach With Obstacle Course Racing Workouts
Obstacle Course Race training is one of the fastest-growing fitness trends in the world, and now is a great time to add some OCR-style training and events to your facility. To find out three ways to use OCR and grow your #fitfam and increase your presence in your local community.
Does Walking While Working
Hurt Your Work?
Do any of your clients use a “treadmill desk” or ask about getting one? If so, they may be curious about the results of a new study in which researchers examined whether the dual-task nature of walking while working impairs cognitive function. Findings were released ahead of print on June 29 (article ID 677289) by Medicine & Science in Sports & Exercise.
Class Plan: Body-Weight Barrage
When was the last time you taught a class based solely on using the body as a “machine”? Body-weight exercises are often undervalued and underused. Many people want to advance rapidly and end up neglecting important functional (and foundational) movement patterns. Body-Weight Barrage blends popular strength training moves with cutting-edge training methods in a way that challenges clients at any fitness level without using barbells, dumbbells or any other equipment.
6 Steps to Changing Habits
We’re lucky to see our clients 3 hours per week. For this short time, we have great influence over their attitudes and behaviors. However, if we focus only on creating terrific workouts, what about the other 165 hours a week when clients are responsible for behaving in ways that will help them reach their goals? We must think beyond exercise and dive into the scary world of psychology without becoming psychologists.
Increase Benefits of Foam Rolling With GRID VIBE
Within the past 5 years, foam rolling has gotten the attention of scientists, researchers and entrepreneurs. Hundreds of studies have confirmed that foam rolling can improve range of motion, flexibility and performance—in addition to reducing muscle soreness, pain and recovery time. While foam rolling may have begun as a way for therapists to assist in their patients’ rehabilitation, it is now used by the general population to improve movement and quality of life.
Strengthen Your Programs With the Rotational Movement Training Method
This new tool’s unique design makes it extremely versatile, effective, and accessible to everyone.
3 Ways to Target the Core from Different Angles
Essentially, any exercise that uses the anterior and/or posterior muscles to stabilize the spine—and is performed in a coordinated fashion—works the core. It’s important to include some kind of core moves in all classes, particularly those in which core training might not be emphasized. Try the following exercises in one of your next classes.
Apps for Business Efficiency
In this article, five fitness entrepreneurs discuss the tools they use to streamline their systems so that the entrepreneurs themselves can focus on what they do best: helping clients succeed
Get It Done! Part One
Organization seems to be at the top of every fitness business pro’s to-do list. While this is an admirable goal, there are three important steps you need to take prior to getting organized. Once you’ve moved past wearing “busy” as a badge of honor, determined the major roles you play, and learned what needs to get done, it’s time for the more practical elements of time management.
Include Marketing in Your Operations Manual
As a fitness business owner, you likely see January as your favorite time of year: The New Year hits and suddenly customers are pounding on your door. You struggled through the holidays, and now you’re hoping to harness the new-client momentum and ride it for as long as you can. Here’s a thought: Instead of riding this wave, what if you created waves year round?
Do you play an active role in feeding your business, or a passive role?