An Industry First from IDEA Health & Fitness Association

Affordable Health Insurance Plans for Fitness Professionals


SAN DIEGO, CA (May 21, 2020)IDEA Health & Fitness Association, the world’s leading organization of fitness and wellness professionals since 1982, today announced a partnership with Crystal Bay Insurance Services that offers the industry a program that provides medical and dental coverage for IDEA’s 275,000 small business owners and independent contractors.

As the World’s leading resource for fitness pros, IDEA knows that affordable health insurance can be expensive and difficult to maintain. Year-round enrollment and customized plans provide affordable and flexible plan options.

“IDEA is elated to offer a health insurance program designed with fitness professionals in mind,” said Amy Boone Thompson, vice president & general manager of IDEA Health & Fitness Association. “The timing of this program couldn’t be better as much of our industry has been impacted by significant decrease in revenue and loss of jobs. We have reduced many barriers to getting coverage by extending low-cost options with year-round enrollment. IDEA membership is not required. We sincerely hope this program serves the needs of every fitness professional and business owner who is looking for affordable health care.”

Some of the benefits in the program include:

  • Medical and dental plans
  • Individual and family plans
  • Affordable and flexible options
  • Custom plans for small business owners and contractors
  • Year-round enrollment
  • Telehealth access
  • Mobile application for anytime access


“CBIS and IDEA Health & Fitness Association are proud of our combined efforts with the goal of providing the value of affordable health coverage to members in this complicated and uncertain time,” said Jesseka Fusco, president of Crystal Bay Insurance Services.

To learn more about the various plans, benefits, and enrollment options, please visit


About IDEA Health & Fitness Association

IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals and has been for more than 38 years. We deliver world-class content and continuing education to fitness professionals, business owners and allied health professionals via our publications, including the award-winning IDEA Fitness Journal; our fitness, business and nutrition conferences; and hundreds of streaming videos and online courses available on Additionally, with IDEA FitnessConnect, we host the largest national industry-wide directory, linking over 275,000 fitness professionals to more than 40 million consumers. Through IDEA professionals in over 80 countries, we Inspire the World to Fitness®.


About Crystal Bay Insurance Services


Formed in 2015, Crystal Bay Insurance Services has formed alliances with several insurance carriers that include Providence Insurance Company, Chubb, and Colonial Life. Crystal Bay has also contracted with companies that provide hospitalization and surgery benefits as well as direct primary care, telemedicine, and prescription drug coverage. CBIS has spent the last 6 years working with carriers and vendors that are committed to allowing access to meaningful healthcare coverage that people can afford. Our mission has been to give people choice in a marketplace that doesn’t seem to offer much flexibility. We want our clients to find security in the fact that they can finally access healthcare benefits that cover the day-to-day medical expense costs they incur and give their family members the ability to see a doctor when in need and know they can afford the coverage. Our health products include medical benefits that range from preventive only coverage to hospitalization and surgery coverage, with a wide range of deductible options for our customers.