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Meet an IDEA Team Member: Madeleine McCormick

Get to know our marketing coordinator.

Madeleine McCormick with family

In the complex world of marketing, Madeleine McCormick has discovered the perfect recipe for success: her ingenious ideas, warm personality and diligent work ethic.

As the marketing coordinator at IDEA, Madeleine’s days are a whirlwind of social media outreach, creative content and inspiring campaigns that keep our members informed and connected. ā€œI love the opportunity to work alongside some of the most influential fitness brands and educators in the world,ā€ she says.

Not only does she radiate her enthusiastic liveliness to our audience, but she also brings that same dynamic spirit to her team at IDEA. ā€œMadeleine is a positive force of nature who shines a multi-faceted light of good energy on everything,ā€ shares Joy Keller, IDEAā€™s director of marketing communications and public relations. ā€œI appreciate her grit and exceptional work ethic, and how eager she is to collaborate, connect and conquer.ā€

When Madeleineā€™s not crafting content at IDEA, she enjoys experimenting with new recipes in the kitchen and working up a sweat at OrangetheoryĀ®.

More on Madeleine

Madeleine McCormick

Q: If you could be any piece of fitness equipment, what would you be?
A: My life is all about balance, so I think Iā€™d be a BOSU.

Q: What is your hidden talent?
A:I donā€™t always advertise that I was a collegiate vocalist. I went to undergrad on a vocal performance scholarship and traveled to Italy to perform in an international choral competition.

Q: What inspires you in life?
A: Working on projects with a team. I enjoy working towards a common goal with people who are eager and excited to make a difference.

Q: Whatā€™s one of your greatest accomplishments?
A: Iā€™m a former journalist with dozens of published articles, multimedia stories and podcasts, and have contributed to many radio news and television broadcasts. Iā€™m a storyteller and an empath who believes we can achieve a better world.


Sarah Kolvas

Sarah Kolvas is the content manager for IDEA.

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