Include Marketing in Your Operations Manual

by: Travis Barnes


Standardize your approach to success, and share it with staff.

As a fitness business owner, you likely see January as your favorite time of year: The New Year hits and suddenly customers are pounding on your door. You struggled through the holidays, and now you’re hoping to harness the new-client momentum and ride it for as long as you can. Here’s a thought: Instead of riding this wave, what if you created waves year round? Do you play an active role in feeding your business, or a passive role?

Member Only Article

Already a member? Log In
This full article is available only to certain IDEA Member levels. Upgrade or become a Personal Trainer, Mind-Body, Program Director or Business Member today to get instant access to this article and thousands others.
Log in with your login (e-mail and password)
Log in with your login (e-mail and password)

IDEA Fit Business Success, Volume 1, Issue 1

© 2017 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Travis Barnes

Travis Barnes IDEA Author/Presenter

Travis Barnes is owner and CEO of Journey Fitness, which includes 5 locations. He is an ACE certified personal trainer, coauthor of the bestselling book “Results Fitness” written with Rachel and Alwyn Cosgrove, author of Journey Fitness with forward written by Todd Durkin. He is a speaker and teacher of FitBiz Mastery. It is his passion to teach Fit Pros how to systemize their business helping them to write their operations manuals. To contact him just email