IDEA Health & Fitness Association

Holds Premier Event in Korea

The 3-day conference marks IDEA’s first in-person event since March 2020


San Diego – November 22, 2021 –IDEA Health & Fitness Association, the leading organization of fitness and wellness professionals for almost 40 years, is pleased to announce the launch of IDEA® KOREA 2021, at the Korea International Exhibition Center, also known as KINTEX, Ilsanseo-gu, November 26-28.

Held for the first time in the country that hosted the 2018 Winter Olympics, IDEA KOREA 2021 will include more than 65 presenters from around the world and 150 education sessions, as well as opening ceremonies and fitness awards. The sessions and workshops showcase the best of what international fitness leaders offer, including insightful and practical professional education in categories that fitness consumers are most interested in: Personal training, group exercise, Pilates, yoga, rehabilitation, fitness marketing, and more. The event is closely related to IDEA’s long-standing and successful fitness conference, IDEA® World Convention, which will be held in Las Vegas on July 22-24, 2022.

The 3-day conference marks IDEA’s first in-person event since March 2020 and is poised to extend IDEA’s gold-standard education to East Asia and beyond. It will include the following highlights:

  • Small group training workshops that integrate Powerplate®.
  • How to program functional movement and fascia training into kettlebell workouts.
  • Detailed information on how to work with special populations.
  • In-depth sessions on sales strategies for fitness facility management.
  • A deep dive into how to properly coach clients on the reformer.

This year’s speakers include Emily Splichal, DPM, Steve Powell, Crystal Main, Leslee Bender, Brian Richey, Noh Su-yeon, Moon Ji-sook, Lee Sang-gil, Lee Hak-joo, Farel Hruska, Brian Bettendorf and many other respected global fitness and business experts who will share immediately accessible information, which is one of IDEA’s hallmarks

“We are thrilled to bring our global community of inspired fitness leaders together for this inaugural event in South Korea,”  says Amy Boone Thompson, IDEA’s vice president and general manager. “The theme for this event is “Ignite Passion.” For me, this suggests that we are here to bring our fitness community together with messages of unity, inclusion and support. To create ripples of positivity, resilience and encouragement while sharpening our skills to better support our clients to live healthier lifestyles. I can’t think of a more important time for fitness professionals and business owners to reignite their passion for their careers.”

Jeon Eun-young, president of the Korean Host of IDEA® KOREA, said, “I hope that this high-level convention provides the opportunity for the fitness culture of Korea to develop one step further and grow together. We will strive to operate public content and programs that anyone can easily understand according to the COVID era.”

Since 1984, IDEA® World Convention has grown from 600 attendees to more than 14,000. The extension of this popular event to Korea is an important milestone as the fitness industry continues to rediscover its footing following the COVID-19 pandemic. Learn more about IDEA® KOREA 2021.



About IDEA Health & Fitness Association

IDEA Health & Fitness Association has served as the world’s leading organization of fitness and wellness professionals for nearly 40 years. We deliver world-class content and continuing education to fitness professionals, business owners and allied health professionals via our five publications, including the award-winning IDEA Fitness Journal. We also power fit pros through our fitness, business and nutrition conferences, and with hundreds of streaming videos and digital courses available on Additionally, with IDEA FitnessConnect, we have the largest national industry-wide directory linking over 275,000 fitness professionals to more than 40 million consumers. We Inspire the World to Fitness® with the passion and dedication of IDEA Members in more than 80 countries.