It’s no secret that online coaching has caught fire in recent years. Many personal trainers have exploded their businesses by offering online services that allow them to reach more clients and build their brands faster than ever before.
While an online business sounds great, running one doesn’t come without its hurdles. Some examples:
Do any of your clients struggle with weight gain? If so, let them know about new research that has found that media multitasking has now been linked to obesity.
Research from Rice University indicates that mindless switching between digital devices is associated with increased susceptibility to food temptations and lack of self-control, which may result in weight gain (Lopez, Heatherton & Wagner 2019).
Telehealth is a huge win for nutrition experts and other wellness professionals. Embracing this ecosystem of wireless devices, digital platforms and mobile apps can give you a competitive edge with clients, who increasingly receive care via telehealth tools.
Every business owner knows that consumers are spending more time on social media than ever before. If you want to reach prospective clients, you must have a social media presence. Be where your prospects are.
Exercising in front of a television, computer screen or mobile device is nothing new. Since the advent of VHS tapes, fitness programs have offered users an opportunity to get their sweat on whenever they choose in the comfort of their home. Over the past several years, however, fitness facilities have leveraged new technology to offer virtual classes on-site in hopes of luring exercisers out of their living rooms and into the group exercise room.
The body of evidence in favor of self-myofascial release (SMR) techniques has been steadily growing. Research has shown that SMR can increase joint mobility and range of motion and reduce muscle soreness. It is used by personal trainers, athletic trainers and physical therapists alike to prevent and treat injuries in clients.
Whether you’re the owner of a large gym, a small-studio entrepreneur, a mobile personal trainer, or a yoga or Pilates specialist, a basic tenet of keeping your edge sharp with clients is to shake things up frequently enough that they (and you!) don’t get bored. Certainly, that means changing your programming regularly, but it also means looking at your equipment with fresh eyes and considering some new tools for experimentation—all while being judicious about your budget.
Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of “must-haves,” so what about social media influence? Is it relevant? It’s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?
Like the milkman used to do, more and more retailers will deliver groceries to your doorstep. According to data analytics company Nielsen, 70% of American consumers will do some of their grocery shopping online in the next 5–7 years. How is this shift in food-purchasing behavior going to influence eating habits?
In the age of Instagrammable food shots and food “influencers,” people increasingly turn to social media for advice on what to eat. And it turns out we still can’t get enough of avocado toast and that South American grain. A social media analysis from the food and nutritional consultancy New Nutrition Business showed that—in a list of 20 items marketed as healthy—avocado, almonds, blueberries, quinoa and kale garnered the most social media activity between 2017 and 2018.
IDEA Fitness Journal