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The Instructor-or-Influencer Challenge: Social Media and Fitness Instructors

By Shannon Fable | February 19, 2019 |

Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of “must-haves,” so what about social media influence? Is it relevant? It’s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?

Question Of The Month

By IDEA Authors | February 11, 2019 |

Like the milkman used to do, more and more retailers will deliver groceries to your doorstep. According to data analytics company Nielsen, 70% of American consumers will do some of their grocery shopping online in the next 5–7 years. How is this shift in food-purchasing behavior going to influence eating habits?

Hashtag-Worthy Foods

By Matthew Kadey, MS, RD | February 11, 2019 |

In the age of Instagrammable food shots and food “influencers,” people increasingly turn to social media for advice on what to eat. And it turns out we still can’t get enough of avocado toast and that South American grain. A social media analysis from the food and nutritional consultancy New Nutrition Business showed that—in a list of 20 items marketed as healthy—avocado, almonds, blueberries, quinoa and kale garnered the most social media activity between 2017 and 2018.

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IDEA Fitness Journal

IDEA Fitness Journal

Current Issue:
December 2019

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