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MyPlate Goes Seasonal

By Natalie Digate Muth, MD, MPH, RD | March 15, 2018 |

Looking for new nutrition tools and resources to share with clients? MyPlate has launched seasonal resources for nutrition and health professionals to share with clients. Jump into spring with gardening resources and ideas for using homegrown herbs in cooking, and sample Earth Day activities, farmers’ market resources, and tips for prepping potlucks and parties.
Learn more at choosemyplate.gov/seasonal.

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Healthy-Eating Blogs

By Natalie Digate Muth, MD, MPH, RD | March 15, 2018 |

Thinking of starting a nutrition
or healthy-eating blog? Start by
knowing the data on what end users find most useful.
To understand what people
are looking for, researchers asked
33 women for their perceptions of
four Canadian healthy-eating blogs. The results were published in the Journal of the Academy of Nutrition and Dietetics.

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How to Find Your Epic

By Ryan Halvorson | February 15, 2018 |

The fitness industry is a rewarding and inspiring place to be. However, it’s not without its challenges, and getting ahead with passion alone can be difficult. The most successful fit pros know that to build an epic life and career, they must invest in education and learn from those who’ve been there and done it.

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Healthiest and Unhealthiest States

By Ryan Halvorson | February 9, 2018 |

America’s Health Rankings® has released its annual report, which ranks each state’s health based on 35 factors, including behaviors, community and environment, policy, clinical care, and outcomes data. Now in its 28th year, the report has two primary goals: to provide a benchmark for states and to promote action to improve the health of citizens.

According to the data, these are the five healthiest states:

1. Massachusetts
2. Hawaii
3. Vermont
4. Utah
5. Connecticut

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2017 IDEA® World Convention

By Joy Keller | September 18, 2017 |

Wherever they are, the best personal trainers, group exercise instructors, fitness entrepreneurs and nutrition/wellness professionals excel at what they do, but in the macrocosm of motion that is the IDEA World Convention, they redefine the limits of their potential. At the 2017 event, held in Las Vegas, July 19–23, more than 10,000 like-minded pros placed a bet on continued happiness and success, upping the ante as they attended more than 330 workshops and workouts taught by the industry’s greatest minds.

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Recovery Tech—An Array of New Products, Services and Centers

By Shirley Archer, JD, MA | August 24, 2017 |

New technologies, products and services are boosting the exercise-recovery business. What’s going on here?
The rising popularity of wearable devices is making people much more aware of their performance.
High-intensity interval training remains one of the most popular kinds of exercise.
Everyday exercisers can now afford treatments that were formerly reserved for pro athletes.

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The Importance of Introductory Offers

By Troy Fontana | August 23, 2017 |

Early in my career as a personal trainer, I was confused as to why my client base was growing at a glacial speed. After all, I had spent years preparing, applying principles, learning program design and getting certified so that I could have a career that would change people’s lives for the better.

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Product Showcase

By IDEA Authors | June 15, 2017 |

Nutrition By The Book
The Endurance Training Diet & Cookbook (Harmony 2017) by Jesse Kropelnicki is both a cookbook and a training nutrition manual. Kropelnicki shares his personal program of optimized nutrition, including 70 recipes that put his concepts into practice. The book provides nutrition information for distance runners, cyclists and triathletes and explores guidelines for what to eat pre-workout, post-workout and during recovery. There’s also a game plan for race-day nutrition.

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Get in the Game!

By Pamela Light, MA | May 19, 2017 |

Fitness facilities compete to offer cutting-edge movement trends, but what about cutting-edge technology? The fitness world is becoming ever more virtual, and incoming clients are looking for more than a fun indoor cycling class or a cool cardio machine; they want to play a game!

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“What smartphone app or computer program could you not live without in your business?”

By IDEA Authors | May 16, 2017 |

I could not live without the Tabata Pro™ Timer and MyFitnessPal apps. Tabata Pro Timer is essential to my private and small-group training sessions and our group running program. I can set three different timers to meet all my interval needs.
MyFitnessPal enables my clients to track exercise as well as food and water intake, and to share these publicly or just with me. The app provides accountability for my clients’ fitness and nutrition goals.

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Is Advertising on Social Media Worth the Cost?

By Amanda Vogel, MA | May 16, 2017 |

Remember social media 5 or 6 years ago? A lot of people thought of Facebook and Twitter as “free advertising” hubs for companies and entrepreneurs, because it was easier back then to gain attention with your posts (Snapchat and Instagram were just getting started at that time). If you were committed to posting decent content, you could expect ample clicks, likes, replies, etc. Now, however, times have changed.

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