The fitness industry has never been so exciting, and there is so much renewed interest in wellness and our collective desire to seek optimal health. The concept of a “traditional gym” has slogged it out for about 50 years, starting in community halls and evolving into big-box gyms, budget clubs and boutique studios. Adjacent industries—such as entertainment, health, athleisure, franchising, food and hospitality, social media and gaming—are investing money in our arena.
IDEA has the pleasure of introducing to its valued members the world’s number-one personal training and coaching software, My PT Hub.
Since 2015, My PT Hub has grown to become the No. 1 software tool enabling Personal Trainers to manage their entire fitness business. The software has a vast and extensive set of features that have been carefully designed and crafted by personal trainers, for personal trainers.
Nowadays, a top item on an entrepreneur’s to-do list is building a website. It’s no secret that consumers do their research online before making a purchase decision. They search for information about fitness services and then weigh their options, comparing what you offer to what your competitors provide.
So, yes, your business needs a website.
Have you been frustrated by bad health and fitness advice doled out by social media influencers? You’re not alone, and if you sense that much of the popular online health information is wrong, you’re right! A recent study of key U.K. social media influencers’ weight management blogs—presented at the European Congress on Obesity in Glasgow, Scotland, in April 2019—showed that most influencers were not reliable weight management resources.
It’s not a good idea to be a distracted driver when pushing your shopping cart. A study with modern-day relevance found that people who used their phones for “shopping-unrelated” tasks—like scrolling through a social media feed or volleying text messages with a friend—purchased more unplanned items than people who didn’t use their phones while grocery shopping. And were those items a head of broccoli or a pint of blueberries? No, the purchases were mostly nutritionally poor, packaged foods.
Search engine optimization—SEO—isn’t black magic. It’s all about creating readable, searchable content. That way people can easily complete their tasks and learn what they need to learn from your website.
If you do that well enough, your business’s website should rank more highly on Google and other search engines.
Purpose, passion and people! The fitness industry is all about forging relationships that lift others up. Fitness professionals have energy to spare, and they are dedicated to mentoring new generations of pros, networking with peers, and motivating clients and participants every day.
Your clients likely include deskbound workers who feel they can’t exercise. Well, maybe they can! A recent research review found that cycling as you work at your desk may be a good way to avoid the hazards of office inactivity while simultaneously improving productivity.
You may want to review your digital device usage. New research shows that people who mindlessly switch between a smartphone and a tablet or other digital devices are likely to have an increased susceptibility to food temptations and lack of self-control, potentially leading to weight gain. Researchers from three American universities conducted the inquiry to examine whether links exist between obesity and use of digital devices.
It’s important to regularly contact your customers. The act makes them feel valued and supported. Plus, it keeps you top-of-mind.
An email newsletter is a great way to do that.
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IDEA Fitness Journal