Technology
Top Tips for Personal Branding
More and more, knowledgeable individuals are developing themselves as brands. For exam- ple, well-known fitness professionals like Chalene Johnson and Cassey Ho have become the product they sell. Public relations expert Marsha Friedman believes that everyone should follow in these experts’ footsteps. “By branding yourself—making sure the world knows who you are and what expertise you have to offer—you not only set yourself apart from your competitors but you also open the door to new opportunities,” she explains.
Here are her top tips for developing your own brand:
Four Trainer Scheduling Tools That Will Save You Time and Help Grow Your Business
Client scheduling is a necessary component of your business. Learn some of the more popular programs and apps to simplify the scheduling process.
Leverage Video to Grow Your Online Training Business
Online training programs can be made more effective when they include video. Here’s how to use video to attract more customers.
Building a Teaching Kitchen in a Studio
ave your clients ever asked:
“What should I cook for dinner?”
“How should I prepare it?”
“What if I have to cook a healthy
meal for my family?”
Is Fitness Technology a Motivator or a Distractor?
If you don’t already have one strapped around your wrist, you probably know someone who does. Smartwatches and wearable activity trackers are stepping up in popularity, and so are fitness-related mobile apps.
Four Easy-to-Use Email Tools to Launch Your Email Newsletter
Learn the pros and cons of four popular tools.
Educate Yourself, Evolve Your Business
The most successful entrepreneurs know that education is a cornerstone of building a strong business. Your chance to elevate your game is right around the corner at IDEA World Fitness Convention™.
How to Get (and Keep!) Online Training Clients
Once you’ve determined the kinds of online products you plan to offer, the next step is to attract and maintain a healthy virtual clientele. Learn how to do just that.
Top Five Technology Roadblocks for Personal Training Staff
Gone are the days when all that your personal training department needed in order to stay ahead of the curve was a gym full of the latest fitness equipment and a team armed with clipboards, stopwatches and maybe a heart rate monitor or two. Now there’s a barrage of fitness technology, such as wearable activity trackers and mobile apps. Many fitness managers are contemplating if, when and how to formally integrate these new tech tools into personal training services.
Online Training: Programming for Profit
The second installment of this series on online training focuses on the different types of programs—and pricing strategies—successful entrepreneurs have used to build a solid Internet-based business.
Self-Reported Energy Balance Data Cannot Be Trusted
Imagine your clients having to record their food consumption and energy expenditure as part of an important research study. The details might get a little sketchy from day to day, right?
Investing in Fitness Technology
In 2014, we saw numerous mobile health and telehealth acquisitions as larger companies ramped up their digital health strategies (Comstock 2014). These moves are more than business news headlines—they represent broad trends that are increasingly relevant to fitness and wellness professionals.
How to Make Money With Online Training
Tired of the inherent time-for-dollars limits of traditional personal training? Virtual coaching offers a supplemental income stream—or an online-only career.
Four Web-Based Tools for Your Fitness Business
You can keep your fitness business afloat with low-tech basics—email, a clipboard, a pen—but in 2015, you probably don’t want to if you hope to grow and remain relevant in most corners of the fitness industry. Taking advantage of Web-based tools designed specifically for fitness professionals can help you stay ahead of the competition, save precious time and rev up revenue, all while helping your clients or members get more out of their health and fitness programs.
Here are four Web-based tools for making that happen:
GroupEx PRO
Taking Investor’s Perspective to Leveraging Fitness Technology
In 2014, we saw numerous mobile health and telehealth acquisitions as larger companies ramped up their digital health strategies (Comstock 2014). These moves are more than business news headlines—they represent broad trends that are increasingly relevant to fitness and wellness professionals.
The Hunger-Obesity Paradox: There’s an App for That
More than one-third (78.6 million) of U.S. adults are obese. But according to a 2014 report by Feeding America, a hunger relief charity, 49 million Americans are “food insecure,” meaning they eat smaller amounts, go hungry or eat less nutritious foods because they can’t afford to eat better. Almost one-third of America’s food insecure are children, the report says.
8 Questions to Ask Before Buying Operations Software
Every successful fitness facility owner reaches a point when it’s no longer possible to track members, attendance and billing manually. At this point, purchasing business management software—the solution to maintaining sanity and enjoyment—is no longer an option; it’s a necessity.
Secrets of Social Media Success
Social media offers fitness businesses an opportunity to market products and services. But there are some best practices to consider when navigating online platforms, explains Rochelle Sanchirico, head of marketing and analytics for Webs.com.
Sanchirico offers these insights to help you maximize your social media presence:
Trainer Tech: Six Software Apps to Improve Your Business
How many clients did you work with before you realized personal training required a lot more administration than you thought? With scheduling, monitoring progress, planning meals, preparing training programs and keeping track of all of your clients, there’s a lot to be done. Luckily, in this age of “There’s an app for that,” trainer technology is vastly improved. Gone are the days of manila folders, clipboards and record-keeping with pen and paper.