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Is Advertising on Social Media Worth the Cost?

Remember social media 5 or 6 years ago? A lot of people thought of Facebook and Twitter as “free advertising” hubs for companies and entrepreneurs, because it was easier back then to gain attention with your posts (Snapchat and Instagram were just getting started at that time). If you were committed to posting decent content, you could expect ample clicks, likes, replies, etc. Now, however, times have changed.

Pokémon Go Gets People Moving in a Big Way

Pokémon Go, a virtual-reality app that requires players to navigate their surroundings in search of animated creatures, got people to log lots of extra steps last summer, according to researchers from Duke University in North Carolina.

Creating a Client Avatar

Do you remember the days before GPS and smartphones? When taking a road trip meant pulling over to look at a map, making U‐turns and stopping at gas stations to ask for directions? We had a destination, but not the exact route. What if you ran your fitness business that way? Taking action with no clear path? It would be frustrating, wasteful and inefficient. The reality is that many personal trainers do approach their businesses in that fashion.

What’s Hot in Equipment: Fitness Pro Favorites

Fitness professionals like their equipment—from "tried-and-true" to "oh, so new." And equipment companies like to fill convention halls with fresh gear to help trainers and clients hit their goals. Of course, fitness pros also enjoy new gadgets for the pure thrill of them—and will sometimes go for equipment that targets a fun goal over a hypertrophy goal, for example.

Fitness Technology That Shakes Things Up

For me, the annual Consumer Electronics Show combines the joy of Christmas morning with the wonder of Willy Wonka's chocolate factory. The massive Las Vegas trade show surrounds me with the bells and whistles of the latest and greatest technologies from around the world, with booth after booth full of people showing me why their products will be the next game changer in the health-and-fitness industry.

The Foundation of a Fulfilling Future

Las Vegas has a reputation for secrets. As they say, "What happens in Vegas stays in Vegas." This July, more than 10,000 professionals will break that cardinal rule because what happens at the 2017 IDEA World Convention will be shared with millions of people worldwide. With more than 335 workshops, lectures and workouts, plus tons of special events planned to celebrate IDEA's 35th anniversary, it will be impossible to keep quiet about the career-changing experiences and top-level knowledge offered at this year's event.

Do You Need a Better Technology Policy?

If you've spent any time at all inside a gym, you've likely experienced this scenario: You're humming along on your treadmill when Joe Talksalot hops onto the machine next to you and proceeds to speak loudly into his smartphone. To distract yourself from Talksalot's not–so–private conversation, you scan the gym floor—and over in the corner you see a woman doing backbends while contorting her neck to maintain a visual on her tablet.

On-Demand and App-Based Training: Getting Clients via Smartphone

The on–demand economy—featuring Uber–style personal fitness training—is here. While app platforms vary in structure and locale, they share a common thread: on–demand connection with fitness experts.
On–demand mobile commerce attracts more than 22.4 million consumers and $57.6 billion in spending annually, with $8.1 billion going to health and beauty services that include fitness training, Harvard Business Review reported in April 2016.

Fit-Tech Trends to Watch in 2017

Fitness technology is part of the fitness industry's "new normal," but it's changing rapidly. Many of the fitness technologies we saw at the beginning of last year have already morphed into new and improved devices and features. We should expect more exciting updates this year as fit-tech companies, app developers and tech-savvy fitness brands continue to iterate.

5 Steps to Be a Fit-Tech Guinea Pig

You don’t learn how to ride a bike by reading a book about it. You have to get on and start pedaling. The same is true of fitness technology: To learn it, you have to use it.

That’s why I recommend you become a fit-tech guinea pig—experimenting on yourself to see what works. Fitness technology offers motivational tools that can do the following:

Become a Fit-Tech Guinea Pig

You don’t learn how to ride a bike by reading a book about it. You have to get on and start pedaling. The same is true of fitness technology: To learn it, you have to use it.

That’s why I recommend you become a fit-tech guinea pig—experimenting on yourself to see what works. Fitness technology offers motivational tools that can do the following:

Crowdfunding 101

In August 2014, personal trainer Lyam White learned that one of the owners of the studio where he was renting space was looking to sell. The Seattle-based location had worked well for him, and he was concerned that he might have to search for a new place to train.

“I talked to the other owner about buying in, to ensure that I would still be able to train at this location,” says White. “Additionally, my wife is a massage therapist, and it occurred to us that the space could be used to consolidate our services and offer a ‘whole body shop’ storefront.”

A No-Tech Sunday

Cellphones, computers, tablets. All of these are important tools that help you to run a successful fitness business. But technology can seep into every moment of your life and take over. Do you need to step away from email or give your smartphone a rest from time to time? Discover why you’ll be a better entrepreneur if you explore options for setting limits around technology and just say no to it some of the time.

Some fitness entrepreneurs are finding that saying no to digital devices every Sunday helps them find work-life balance.

Adding Apps,Wearables and Tracking Devices to Your Fitness Services

Fitness pros and brands expect the industry to shift toward using a lot more technology than we’ve seen so far. While it’s easy to agree that fitness tech is more than a passing fad, getting on board with the nascent tech trend does take some effort (unless you’re engrossed in it already). Read on for practical tips from the experts about weaving apps, wearables and/or activity trackers—and all their ensuing data—into your fitness services.

Strategic Self-Promotion for Fitness Pros

Promoting yourself has never been easier. Free social media, affordable Web design and easily accessible graphic design provide ample opportunity to draw awareness to what you have to offer. But without a blueprint, you are wasting your time. Read on to uncover core self-promotion methods that can increase your business in less time than you think.

Top Tips for Personal Branding

More and more, knowledgeable individuals are developing themselves as brands. For exam- ple, well-known fitness professionals like Chalene Johnson and Cassey Ho have become the product they sell. Public relations expert Marsha Friedman believes that everyone should follow in these experts’ footsteps. “By branding yourself—making sure the world knows who you are and what expertise you have to offer—you not only set yourself apart from your competitors but you also open the door to new opportunities,” she explains.

Here are her top tips for developing your own brand:

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