Marketing & Sales
Reaching Millennial Moms
Are you leaning into the rise of millennial moms? These women are part of a generation that’s expected, as of this year, to surpass baby boomers as the nation’s largest age demographic. The 83 million 17- to 36-year-old “millennial” men and women in the United States—combined with Generation Xers—account for 80% of the fitness dollars spent in clubs (Lexington Law 2019; Les Mills 2017). Already fitness consumers, millennial women are becoming mothers.
3 Ninja Client-Boosting Strategies for the End of Summer
It’s the end of summer, and either your clients are returning from hiatus, wanting to reconnect with you and their fitness programs, or you’re looking for ways to keep the wellness momentum going as fall approaches and the start of school and cooler weather threatens to throw schedules off-kilter. You’re in the thick of it now, and this transition is a prime opportunity to offer unique strategies to keep people fired up.
Why You Need a Client Avatar
Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!
Using LinkedIn to Generate Leads
Every business owner knows that consumers are spending more time on social media than ever before. If you want to reach prospective clients, you must have a social media presence. Be where your prospects are.
Health Coaching: Starting Your Business
Are you excited about helping people to transform their lives through health coaching? You’ve educated yourself, earned certifications, gained practical experience and are ready to start your business. What’s next?
How—And Why—To Optimize Your Website for Voice Searches
Alexa, where is a hot yoga class near me?
Siri, how many reps should I do when I’m strength training?
If your potential clients haven’t uttered one of those phrases yet, they soon will—as voice search becomes the way of the future.
Creating a Client Base for Your Fitness Business
Who do you most want to work with? Since you can concentrate on so many populations or specialty areas as a trainer, it can be challenging to pinpoint what you really want to do. However, if your focus is not clear before you create your fitness business plan, you won’t know who to reach out to, potential clients won’t understand what you do, and your business may be less successful than you want it to be.
Career Advancement for Everyone
Thousands of fitness professionals consider the IDEA World Convention to be the best investment they can make to further their careers. That’s largely because the event delivers robust, multilevel education covering all facets of the industry. But there’s more to it than that, according to fitness industry veteran and this year’s IDEA Jack LaLanne Award recipient, Jay Blahnik.
3 Tips to Create Rapid Change in Your Business and Get Out of the Red
If your fitness business is struggling right now, then this is for you. I am going to share with you my three tips to create rapid change in your business and get out of the red. First things first, let’s agree on the three ways to make money in your business. The first is to cut an expense. The second is sign up a new member. And the third is to sell a current member something new.
Generating Leads With LinkedIn
Every business owner knows that consumers are spending more time on social media than ever before. If you want to reach prospective clients, you must have a social media presence. Be where your prospects are.
The Instructor-or-Influencer Challenge: Social Media and Fitness Instructors
Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of “must-haves,” so what about social media influence? Is it relevant? It’s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?
Why You Need a Client Avatar
Remember the days when all you had to do to usher in a rush of new clients was run a Facebook campaign or a Groupon® offer? Those days are long gone. The market is becoming saturated, and fitness facilities are popping up on every corner, each wanting a piece of the pie. Also, consumers are becoming more educated about fitness; they’re more cautious about where they spend their hard-earned exercise dollars—and for good reason!
How to Create a Client Base
Who do you most want to work with? Since you can concentrate on so many populations or specialty areas as a trainer, it can be challenging to pinpoint what you really want to do. However, if your focus is not clear before you create your fitness business plan, you won’t know who to reach out to, potential clients won’t understand what you do, and your business may be less successful than you want it to be.
2018 IDEA® World Scholarship Recipients
In partnership with ACE, IDEA co-founders Kathie and Peter Davis have established the IDEA World Scholarship Fund, which provides selected recipients with a registration for the event as well as financial assistance for related travel expenses.
Creating Blog Content That Drives Traffic to Your Site
If you own a fitness website, chances are you write a fitness blog and post it on the site. This is crucial for gaining new followers, new prospective customers and, eventually, new paying clients who will help your business grow.
Comprehensive Research Project on How to Create an Exercise Habit
24 Hour Fitness® is partnering with the University of Pennsylvania Behavior Change for Good Initiative [BCFG] to support research into what works best for creating lasting exercise habits. With an interdisciplinary team of world-renowned researchers, the BCFG addresses the broader question of how to make positive behavior change stick in aspects of life related to health, education and savings.
2018 IDEA® World Convention: An Epic Explosion
While life may not always be a highlight reel, thousands of the best personal trainers, group exercise instructors, fitness entrepreneurs and nutrition/wellness professionals added significant footage to their lives at this year’s IDEA World Convention, where everyday actions became epic adventures in education. At the 2018 event, held in San Diego, June 27–July 1, more than 14,000 like-minded pros converged to learn from more than 350 workshops and workouts taught by the industry’s keenest minds.
Sexual Harassment and the Fitness Industry
One day, while stretching my client Jim, I was taken aback when I realized he wasn’t wearing underwear. His shorts were swim trunks with interior netting. I quickly looked away and continued to stretch him. This happened with Jim on several other occasions, but I never mentioned it because I wasn’t sure how to broach the matter. I also didn’t feel as if he was doing this intentionally, nor did I believe he meant harm.
A for Effort
client: Kent Denver School Students | personal trainer: Laura Bordeaux, strength and conditioning coach, Kent Denver School location: Englewood, Colorado
A complete course load. Think of it as core curriculum—literally. The Kent Denver School, a college-preparatory institution outside of Denver, offers a comprehensive educational experience that emphasizes both academics and sports. That’s where Laura Bordeaux comes in.
On This Day in Fitness History
In June 1956, President Eisenhower called for a President’s Conference on Fitness of American Youth to be held at the U.S. Naval Academy. This meeting led to the formation of the President’s Council on Youth Fitness, later renamed the President’s Council on Physical Fitness. The conference convened in response to a study showing that American children were not as fit as European children in tests of muscular strength and flexibility in the trunk and legs.