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Marketing & Sales

Is Your Training Space Repelling Potential Clients?

Have you ever considered that your personal training space is the reason your business suffers?

You sit there, scratch your head and think, “My programs are great! Clients love them and get results from them. So why isn’t my schedule full?”

Is it lack of marketing? Nah. You’ve got social media down pat.

Is it lack of experience? Nah. You have more certifications that you can count on two hands.

Is it lack of confidence? Nah. You’ll talk to anyone, including the empty, echoing walls you currently face.

“Why did you select the name of your business?”

I chose Vit-Ad-Infiniti Fitness as the name of my business because I wanted the name to be original and memorable. It stands for Life Without Limits. I want to be fit and healthy, and I think this name indicates that to me and to other people as well.

Anastasiya Mihailova

Vit-Ad-Infiniti Fitness

Edmonton, Alberta

“How do you utilize social media to market/network your personal training business?”

In a recent “Tricks of the Trade” column we asked fitness professionals for their insights on this question. Here, we share a few of the responses we received.

Social media is all about making connections with people in my community. I find that because I do not have a “brick-and-mortar” location to call my own, I use social media to make stronger connections with like-minded business owners and people of influence within my town. My primary goal is to make my name “top of mind” with the influencers in the community.

15 Group Fitness Predictions for 2016 and Beyond

Group fitness arouses nostalgia and feels like “home” for many exercisers, both avid and novice. As the backbone of the fitness industry, it has ebbed and flowed over the past three decades (and counting). People love exercising to music and sharing endorphins. In fact, fitness facility members are thriving on creative class options, demanding more varied opportunities and driving the industry forward. What can you, as a group fitness professional, do to meet the needs of a growing market?

Crowdfunding 101

In August 2014, personal trainer Lyam White learned that one of the owners of the studio where he was renting space was looking to sell. The Seattle-based location had worked well for him, and he was concerned that he might have to search for a new place to train.

“I talked to the other owner about buying in, to ensure that I would still be able to train at this location,” says White. “Additionally, my wife is a massage therapist, and it occurred to us that the space could be used to consolidate our services and offer a ‘whole body shop’ storefront.”

Adding Apps,Wearables and Tracking Devices to Your Fitness Services

Fitness pros and brands expect the industry to shift toward using a lot more technology than we’ve seen so far. While it’s easy to agree that fitness tech is more than a passing fad, getting on board with the nascent tech trend does take some effort (unless you’re engrossed in it already). Read on for practical tips from the experts about weaving apps, wearables and/or activity trackers—and all their ensuing data—into your fitness services.

Thinking of Opening a Studio?

Many fitness professionals dream of designing a studio that reflects their unique perspective and approach to health and fitness—a place where they can grow their business, their brand and their client base (and, of course, their paycheck!) on their own terms.

There’s a huge appeal to running your own space, especially if you’ve been working long enough to imagine how you might design a space specifically suited to your clients’ needs and your vision.

Top Five Technology Roadblocks for Personal Training Staff

Gone are the days when all that your personal training department needed in order to stay ahead of the curve was a gym full of the latest fitness equipment and a team armed with clipboards, stopwatches and maybe a heart rate monitor or two. Now there’s a barrage of fitness technology, such as wearable activity trackers and mobile apps. Many fitness managers are contemplating if, when and how to formally integrate these new tech tools into personal training services.

Lessons From the Trenches, Part Two: The Challenge of Leadership

Great leaders don’t just point the way; they also give clear directions. However, it’s not always a simple task to inspire and motivate even the most willing of followers. Once you’ve thrown your hat into the leadership ring, you’ll be faced with new challenges. In part two of this series, we’ll expand on finding the leader within, and we’ll explore the best ways to handle challenging situations.

Friendly Competition: We Can All Get Along

When Jack and Jenna Oliver opened Above the Bar, a CrossFit® facility in Fort Walton Beach, Florida, 2 years ago, they knew it wouldn’t be an overnight success. However, they didn’t expect the competition to be so fierce. First, they had to deal with a Planet Fitness grand opening (with $10 monthly memberships); then, another CrossFit facility set up shop just a few miles away. Despite the competition, their box was so successful that they moved to a larger location—only to find out that a 24 Hour Fitness® was opening up less than a mile away!

How to Become a Better Negotiator

Learning how to negotiate is a necessary business skill. Whether you’re dealing with opening a new business, developing a client contract or asking for a raise,
your ability as a negotiator can have a significant impact on the outcome. Eldonna Lewis Fernandez, author of Think Like a Negotiator, offers the following tips to up your negotiation game:

Help Clients Avoid Buyer’s Remorse

We’ve all been there: You get caught up in the moment and make a purchase—sometimes a big one—that you have second thoughts about when you get home. It can happen with impulse buys and even sometimes with major purchases involving forethought. Imagine the panic, then, that a new client might experience shortly after signing up for a hefty package of coaching and training sessions.

Nutrition Coaching: A Primer for Health and Fitness Professionals

Fitness professionals should discuss nutrition with their clients. 

Historically, many fitness pros have either avoided nutrition
discussions for fear of straying outside their scope of practice or gone
overboard by exceeding their scope of practice—recommending nutritional
supplements or individualized meal plans. 

There is a better way: Staying within scope of practice while adopting a
coaching philosophy that uses proven methods of behavior change. 

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