Marketing & Sales
In June 1956, President Eisenhower called for a President’s Conference on Fitness of American Youth to be held at the U.S. Naval Academy. This meeting led to the formation of the President’s Council on Youth Fitness, later renamed the President’s Council on Physical Fitness. The conference convened in response to a study showing that American children were not as fit as European children in tests of muscular strength and flexibility in the trunk and legs.
Owing to the part-time nature of most group fitness instruction jobs, program directors don’t always interact with staff on a daily basis and may not know that an instructor is teaching while injured.
Are you thinking about selling your personal training studio or fitness business? Your business is probably your primary source of income, and selling it will mean you’ll lose that annual income but achieve a one-time capital gain. Are you prepared for that? IDEA member Toby Davis, senior adviser at Sun Acquisitions, Chicago, shares the following tips for anyone preparing to turn over the keys:
Every Thursday morning, my cycle studio fills with an array of participants, ranging from accomplished Ironman® finishers to preschool moms trying to maximize their minutes—and Nora, a 92-year-old great-grandmother. Together we pedal like maniacs, laugh, sing a few refrains and walk out soaked through with sweat. In the cycle studio, participants of all ages and abilities can be motivated by being in a group, but riders can still slow down when they need to without sticking out. In fact, my own cycling journey began when I was pregnant and in search of a low-impact workout.
The IDEA World Convention means a lot of things to different people. For some, it’s primarily about updating their skill sets and knowledge to maintain a competitive edge. For others, the connections and relationships they build at the fitness event are priceless in advancing their careers and enriching their lives. Whatever stands out for each individual, one thing unites allIDEA World attendees: an intense desire to create a career that thrives.
Making Connections That Boost Career Success
Do you struggle to stay focused or cross off items on your to-do list? There are apps for that. Here, five successful business owners share their favorite apps for getting things done:
The success of your business relies solely on your ability to attract and keep clients. Use these tips to enhance the client-trainer relationship so that you can focus more on providing quality service to your current clients and less on finding new ones.
Artificial Intelligence (AI) isn’t just a subplot in your favorite science fiction show! For years, AI has been hyped as a movement that would change the world, but the past 5 years have ushered in a revolution. In short, AI is the creation of “intelligent machines” that mimic humans (think speech recognition, learning, problem solving, etc.). Computers can see, hear and speak to us in a very human way. Products like Siri, Amazon Alexa and Google Home have almost seamlessly entered our lives and homes.
You’ve worked long and hard to get your fitness facility off the ground, and while you’re doing okay in your community, you’ve noticed some of your membership base trickling away. Upon further investigation, you realize that while you’ve had your nose to the grindstone, managing your facility and planning for growth, a discount club has opened up not far from you. Not only that, but a handful of specialty boutique studios have carved out some market share. Where do you fit in, and what can you do to keep your place?
Do you want to strategically and consistently educate and motivate your new clients so they feel like they’re getting incredible results—and so you’re getting a steady flow of referrals and earning positive social proof? Are you ready to not just deliver but over-deliver? If your answer is yes, then one of your most important next moves is to create a step-by-step onboarding process.
Energized! That’s how I feel every time I leave a fitness conference. I’m eager to implement fresh ideas and coaching tips into my fitness classes—a feeling I rarely have after completing an online course. Although I’ll be the first to admit that I need digital learning opportunities for their sheer convenience, I still crave live fitness education experiences.
Here are 5 reasons why you, as a fitness instructor, will reap the greatest benefits from live courses and conferences.
1 A Face-to-Face Community
There was a time when I was teaching 32 group classes per week for 14 companies, all with different demographics and with classes spread throughout the city. It wasn’t uncommon for me to teach in a collegiate setting, a fitness facility, a studio, a corporate office and a hospital, all in the same day. Could I have used the same generic fitness mix for every location or simply chosen a station on a music streaming app? Sure, if I’d been content to deliver a subpar experience.
In 2016 America, traditional commercial health clubs—multipurpose, fitness-only and corporate facilities—served 32.2 million members, a 3% decline from 2015, according to the International Health, Racquet & Sportsclub Association. Studios served another 18.2 million, a 15% improvement.
Nonprofit facility membership rose 6.9% from 2015 to more than 24 million. Collectively,
studio facilities claimed 40.7% of total membership.
New technologies, products and services are boosting the exercise-recovery business. What’s going on here?
The rising popularity of wearable devices is making people much more aware of their performance.
High-intensity interval training remains one of the most popular kinds of exercise.
Everyday exercisers can now afford treatments that were formerly reserved for pro athletes.
Early in my career as a personal trainer, I was confused as to why my client base was growing at a glacial speed. After all, I had spent years preparing, applying principles, learning program design and getting certified so that I could have a career that would change people’s lives for the better.
Over the course of writing this column, I’ve had the opportunity to interview 60-plus experts from a variety of fields, including medicine, nutrition, exercise science, fitness and psychology. In this, the final installment of the series, I highlight major themes and key insights that professionals across the healthcare continuum use to help clients bridge their personal gaps and challenges.
Earning higher pay starts with understanding the value that fitness delivers.
I could not live without the Tabata Pro™ Timer and MyFitnessPal apps. Tabata Pro Timer is essential to my private and small-group training sessions and our group running program. I can set three different timers to meet all my interval needs.
MyFitnessPal enables my clients to track exercise as well as food and water intake, and to share these publicly or just with me. The app provides accountability for my clients’ fitness and nutrition goals.
Remember social media 5 or 6 years ago? A lot of people thought of Facebook and Twitter as “free advertising” hubs for companies and entrepreneurs, because it was easier back then to gain attention with your posts (Snapchat and Instagram were just getting started at that time). If you were committed to posting decent content, you could expect ample clicks, likes, replies, etc. Now, however, times have changed.
Have you heard the saying "Begin with the ending in mind"? Over the years, this axiom has probably helped you solve complex math problems, create a science–fair project, or even write a research paper. But you may have forgotten this sage advice when it comes to planning something with even higher stakes: your career.