Leadership & Management
Both the IDEA Personal Trainer Code of Ethics and the IDEA Group Fitness Instructor Code of Ethics urge fitness professionals to “uphold a professional image through conduct and appearance.” However, what type of clothing helps fitness professionals project the right image? Some owners and managers believe that providing uniforms is key…Read More
If you are like a lot of program directors, you manage people you rarely see—or who rarely see you. This makes you a “ghost manager.” The biggest challenge in being a ghost manager lies in connecting with and motivating your staff. Ghost managers can be responsible for 30 or more instructors who work about 1–3 hours per week, and for 50-plus time slots on the schedule. Most instructors teach pa…Read More
It’s been 3 months since all
fitness facilities and studios in California were required to have an automated external defibrillator (AED) program in place (the implementation date was July 1). If this requirement applies to you, are you up to code? If you don’t live in California, visit www.ncsl.org/programs/health/
aed.htm to see if your state
Regardless of their locale, schedule or
member profile, group exercise programs
share one thing in common: the diva factor.
The “diva” instructor is one of the
most difficult to manage. She presents
herself as “untouchable” and doesn’t see
the big picture. She refuses to uphold the
mission of the program or club and is far
from being a supportive team player. She
sees just one pi…
Ask the managers of any gym, personal training studio or other fitness-based business what their biggest challenge is and you are bound to hear “member retention.” Getting new members is easy—keeping them is more difficult.
Holding on to members for the long term is a special science, one that makes you think about how you approach every aspect of your business….
When health club chains
announce they are coming to town, what happens to the business of local, independently owned facilities? How can any small business compete when its resources and staff are dwarfed by those of larger outfits? Is there any way to prepare or to level the playing field when dealing with such formidable competition?
When working with clients, we all understand the importance of setting goals, and most of us go through the process of examining and re-examining clients’ goals on a regular basis. However, when it comes to our own lives and businesses, it’s often a different story.
If you’ve ever asked an employee to do something pertinent to her job only to have her counter, “That’s not in my job description,” you know how important it is to outline the position in advance. According to the United States Small Business Administration, job descriptions provide the foundation for job training and future evaluations and should include the following b…Read More
Recently I was faced with the biggest challenge of my professional management career. I had just posted an exciting, eclectic group exercise schedule boasting 75 classes a week. Many were specialty offerings, such as yoga, aqua arthritis, cycling and senior fitness. Then calls began to pour in from instructors telling me they’d be unavailable. Six of them were going to be away in th…Read More
As we usher in a new year, it is important to recognize the pressing need for all fitness facilities to remain compliant with established industry standards. Failure to achieve such compliance can expose you and/or your club to costly legal liability.
With so much on their plates each day, it is understandable that many fitness managers fall into a state of complacency, failing to ta…
For several years the growing field of coaching has been receiving a lot of publicity. In the fitness arena, through IDEA articles and conferences, you have been reading and hearing specifically about lifestyle or wellness coaching. Are you wondering whether coaching is an area you should branch into for career longevity and variety? Personally, I have found coaching very rewarding and re…Read More
One solution is to view your group fitness department as a business. Review your definition of teamwork and develop your team’s belief in the greater good. Learn how to harness talented egos so you can move in a common direction and encourage commitment to a fundamental purpose. The “Integrate to Elevate” success formula is based on The Winner Within: A Life Plan for Tea…Read More
As a fitness manager, you recognize that certain acts result in legal liability. Injuries caused by worn flooring surfaces, equipment malfunctions and inappropriate program designs exemplify what acts have legal consequences. However, the critical issue is who may be legally responsible for injuries. If one of your personal fitness trainers designs an inappropriate program for…Read More
When personal trainers leave your organization, clients may also leave. Owing to the relationships fostered during one- on-one training, it is not uncommon for clients to feel compelled to continue training with the same personal trainers, regardless of where the trainers work. Unfortunately, all client departures hurt organizations financially. Lost clients mean lost revenues. From…Read More