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Leadership & Management

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Gym Memberships Pay Off

By Ryan Halvorson | March 16, 2017 |

Many people who want to join gyms are skeptical that it will actually help them reach their fitness goals. A new study from Iowa State University may assuage those doubts—and help gyms to convert more browsers into buyers. According to the research, published in PLOS ONE (2017; http://dx.doi.org/10.1371/jour
nal.pone.0170471), gym members tend to have significantly higher levels of strength and cardiorespiratory fitness and are generally more active than nonmembers.

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Do You Need a Better Technology Policy?

By Ryan Halvorson | February 16, 2017 |

If you've spent any time at all inside a gym, you've likely experienced this scenario: You're humming along on your treadmill when Joe Talksalot hops onto the machine next to you and proceeds to speak loudly into his smartphone. To distract yourself from Talksalot's not–so–private conversation, you scan the gym floor—and over in the corner you see a woman doing backbends while contorting her neck to maintain a visual on her tablet.

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Seven Reasons People Join a Fitness Facility, Part Two

By Sheena Bull | August 24, 2015 |

Fitness facility owners and managers often focus on what they offer instead of why they offer it. In the first part of this series about why people decide to join a fitness facility, we explored the roles that inspiration, motivation and doctor’s orders play. In this second part, we’ll discuss four more guideposts.

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Top Traits of Great Business Leaders

By Carrie Myers Smith | June 1, 2015 |

Bosses. We’ve all had them. Good, bad, indifferent. What sets the good ones apart from the rest?

If you have difficulty relating to or mobilizing your staff, perhaps it’s time to do a little self-assessment and determine what leadership qualities you may be lacking.

“My favorite project manager always had my back,” recalls Susan Wall, a freelance instructional designer from Lisbon, New Hampshire. “He also trusted me to do my job, and he challenged and encouraged me to step outside my comfort zone.”

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GROOMing Habits, Part Two

By Shannon Fable | May 15, 2015 |

If you’ve ever struggled to fill open classes or you’ve ever wanted more qualified fitness pros on your staff, it’s time to get proactive and ensure that you have the team of your dreams. GROOMing Habits is designed to arm you with the tools to make it happen. In the first installment, we covered Groundwork and Recruitment. Now let’s explore the final components: Options, Opportunity, and Manage & Meet Expectations.

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Top Five Technology Roadblocks for Personal Training Staff

By Amanda Vogel, MA | May 15, 2015 |

Gone are the days when all that your personal training department needed in order to stay ahead of the curve was a gym full of the latest fitness equipment and a team armed with clipboards, stopwatches and maybe a heart rate monitor or two. Now there’s a barrage of fitness technology, such as wearable activity trackers and mobile apps. Many fitness managers are contemplating if, when and how to formally integrate these new tech tools into personal training services.

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GROOMing Habits, Part One

By Shannon Fable | February 23, 2015 |

Unless you’re extremely fortunate, quality instructors are not knocking down your door begging for work. Instead, you likely find yourself cycling through recently certified fitness pros who have little or no experience. They come, they go and you start over. The amount of time and attention you invest in staffing can take your eyes off the bigger picture, which is to help people get fit and healthy.

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Inspired Business, Part Five: Staff Buy-In

By Patricia Kirk, MS | February 23, 2015 |

At an inspired fitness facility, people are encouraged and motivated to generate a “positive vibration.” This business model makes members feel special, and it motivates people not only to join your facility but also to thrive in your fitness community. What happens when your employees are treated as well as your members?

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How to Cope With Change

By Stephanie Vlach, MS | February 23, 2015 |

Change is inevitable. Organizations restructure, fitness facility ownership turns over and managers come and go. Although change can be positive, for many people the mere thought of it breeds anxiety and fear. During times of job stress, productivity declines; in addition, the rumor mill ramps up, morale may deteriorate and valued employees may look for other opportunities. As a manager, you are responsible for guiding employees through these potentially difficult times.

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Mobilize Your Personal Training Staff

By Michael Torres | May 23, 2013 |

The fiscal year is coming to a close, and you have a chance not only for a successful final push but also to connect with your personal trainers in a way that inspires them. Use the following tips to build a cohesive team, empower your trainers and, ultimately, sell sessions.

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Increasing Professionalism: Building Relationships

By Kristen Horler, MS | December 13, 2012 |

As a fitness professional, you are in the relationship business. Just as the food you eat fuels your body for exercise, relationships are the fuel that feeds your business. But growing your business requires more than having strong interpersonal skills with your clients. Your business success is also influenced by your relationships with your colleagues and competitors. For example, cooperative marketing efforts and co-promotion can help your business grow. Also, solid business relationships can help you work through personal and professional challenges.

[subhead] Prioritize

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Inspiring Your Part-Time Staff

By Laura Williams, MS | September 7, 2012 |

One of the most challenging aspects of fitness management is inspiring part-time staff to remain focused and invested. Many part-time fitness jobs are mundane, and even the most motivated staff member can feel unappreciated after folding endless stacks of towels or repeating the facility rules time yet again.

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